Souvik is an Associate Partner with the Global Client Solutioning Innovation Centre in IBM Consulting. He has been a strategy consultant with 26+ years of varied experience covering many aspects of business strategy and making difference to many a company in how they play in a dynamic market. He has been in charge of sales and development of his company's IT and business consulting solutions. He has significant understanding of the telecom, retail, media and financial services industries.His recent experience includes leading innovations as a Director. He has done his professional specialization in analytics and digital transformation. He has worked with some of the latest analytics solutions which are relevant for today's business like cognitive analytics, big data analytics, behaviour based customer insights, smarter customer experience, social media analytics, targeted advertisement analytics, mobility solutions and corporate performance management. He has significant exposure to decision optimiser solutions like program schedule optimisation, advertisement timing optimisation and channel-mix optimisation. He has exposure to ERPs like SAP as well. Clients he has worked with have openly endorsed his work describing them as works of thought leadership which had significant impact on their top-line and bottom-line.  He is also known for his ability to help his employers create sustained competitive advantage through market disruptions and achieve operational excellence. Souvik is acknowledged for his integrity, high professional standards, “big-picture” vision, and sensitivity to building long-lasting relationships with clients and colleagues. Souvik has a wide range of international exposures through projects executed for firms in US, UK, Hong Kong, Russia, South Africa, Greece, India, UAE, Thailand, Kenya, Nigeria, China and Bangladesh.