• Determining the most suitable business models for start-up businesses.• Developing suitable digital marketing strategies based on clients' business models.• Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.• Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.• Assisting clients in launching new websites and apps.• Assessing clients' current digital marketing strategies and suggesting improvements accordingly.• Identifying new opportunities to encourage customer engagement.• Discover new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.• Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.• Improve and manage company branding, increase client engagement, and communications with creative social media, email, mobile, or local marketing campaigns.• Coordinate content platforms such as website landing pages and blogs.• Improve business site’s Google ranking by adding new keywords, analyzing, and optimizing web pages. Implement a content development strategy for websites and blogs.