My marketing journey started with L’OREAL as a Marketing Intern I executed operational tasks for new launches and collaborated with external agencies. This foundational experience laid the groundwork for my next job in the world of cosmetics.Joining COTY as a Customer Marketing Specialist I ensured operational tasks for new launches, contributed to global strategy implementation, and collaborated with external agencies for impactful campaigns.At Forbes Česko, I transitioned into digital marketing as a Marketing Specialist, focusing on digital subscriptions, campaign development, and partnership growth. As the Marketing & Subscription Manager at Forbes, I led subscriber acquisition efforts, developed exclusive content like podcasts, and optimized CRM systems for personalized user experiences.Currently, at Sportisimo as a CRM Lifecycle Specialist, I manage CRM campaigns, and execute data-driven segmentation using Bloomreach, cross-team collaboration, and customer lifecycle management, allowing me to drive performance and maximize revenue through impactful campaigns.🔍 Key Skills: CRM Management, Subscription Management, Market Research, Campaign Development, Partnership, Data Analysis, Competitive Analysis.