John A. Sowinski (Jso) Email and Phone Number
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Bringing 20+ years of in-house and agency experience (D’Arcy and Saatchi & Saatchi to name a couple), I'm known for breathing life into tired, cold marketing campaigns via a finely-tuned understanding of the human condition. I love to tell stories. Whether I am being challenged to help fill a long-tail customer engagement funnel or to create a single, intriguing headline for an ad campaign, it always comes down to telling stories that grab and hold people’s attention. Another key component of my success is being someone people like to work with. As a visible leader, mentor, and all-around people lover, I have a superb team retention rate and gained a reputation for fostering an inclusive culture of collaborative iteration, curiosity, humility, and just plain fun. Staying curious, inventive and entrepreneurial is also critical and helps me navigate this often unpredictable and fluid world with a smile on my face.Core CompetenciesLeadership / Creative direction / Client relations / Conceptual advertising / Solving creative briefs / Pitching new business / Deep conceptual development / Campaign development and execution / Omni-channel marketing / Copywriting / Brand strategy / Mentoring + coaching / Recruiting and hiring / Team building and development / Performance evaluation / Capacity building / Creative project managementDesign SpecialtiesPackaging design / Digital and print ad design / Website design / Design and brand systems / Social media content design / OOH design / Photography / Videography / Typography
Credible.Ink
View- Website:
- credible.ink
- Employees:
- 3
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Strategic Self-Publishing | Operations | Credible InkCredible.InkGreensboro, Nc, Us -
Creative DirectorCredible InkGreensboro, Nc, Us -
Creative DirectorGo Forth Marketing Dec 2023 - PresentHigh Point, North Carolina, Us -
Creative DirectorThs Creative 2022 - Dec 2023Greensboro, Nc, UsDirect creative strategy and process from concept to completion for agency clients in the home products, building materials, home accents, home accessories, and home furnishings industry. Create and present design exploratories for client marketing campaigns and websites.KEY IMPACT• Improved “sell-in,” campaign production, and timelines within a few short months of hire. -
Senior Design ManagerThe Fresh Market 2018 - 2021Greensboro, Nc, UsEstablished creative vision for all campaigns and produced seasonal marketing design projects including in-store signage, digital ads, social posts, online video, email campaigns, direct mail, OOH, and private label packaging (my jam!).KEY IMPACTS• Produced 200+ product packages, increasing sales 30% over previous packaging. • Led redesign of brand’s private label packaging to achieve a more premium and cohesive visual system.• Grew center store sales from $83M to $100M+ after packaging redesign. -
Assistant Director, Marketing DesignUniversity Of North Carolina At Greensboro 2013 - 2018Greensboro, Nc, UsHired as Creative Lead for UNCG’s Division of Online Learning; team quickly earned a well-respected and collaborative reputation, frequently “borrowed” by several other UNCG departments for their unique marketing and design needs.KEY IMPACTS• Improved course production 10x by transitioning from hard-coded sites to LMS.• Bolstered student comprehension and course completion rates YOY.• Designed campaign, logo, and brand guide for 125th anniversary celebration. -
Freelance Creative DirectorSowinski Creative 2009 - 2013Mentored, managed, and mobilized creative teams for 3 agencies - Concentric Marketing, Doug Shouse Marketing, and G-Force Marketing. Pitched and grew new business, led creative strategy and brainstorming sessions, and oversaw client meetings. KEY IMPACTS• Developed sub-brand identity, micro-site, and marketing collateral for Wake Forest University.• Ideated and created “Mom’s Community” campaign for Gerber Children’s Wear.• Created innovative “Cats Against Clay” campaign for Feline Pine Cat Litter.
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Creative DirectorCoynebeahmshouse 2006 - 2008Us[Clients] Hanes / Mt. Olive Pickles, / Primo Water / Southern States / Scotts Lawn Care / RJ Reynolds / Thomasville FurnitureDelivered visionary leadership and creative strategy, constantly pushing the boundaries of creativity, imagery, and consumer engagement.KEY IMPACTS• Created campaign that won ADDY Award for Best of Show (huzzah!).• Led pitch to win agency’s largest account, American Snuff Company. -
Associate Creative DirectorBouvier Kelly Inc. 2004 - 2006Greensboro, North Carolina, Us[Clients] Time Warner Cable / Pinehurst Convention & Visitors Bureau / Moses Cone Health System / FNB BankLed boutique agency’s creative team during period of exciting growth. Directed print and digital campaigns from concept through launch. Delegated tasks to design team. Team won tons of ADDY awards… we killed it! -
Creative DirectorConcentric Marketing 2002 - 2004Charlotte, Nc, Us[Clients] General Tire / Jobst Hosiery / Seapak Shrimp Co / Kroger Dairy• Produced ADDY award-winning campaign for Big Brothers Big Sisters of Charlotte, that saw a 41% increase in participation, far above expectations. -
Creative DirectorDmb&B 2000 - 2002[Clients] M&M Mars / Enfamil Infant Formula / Skittles / Uncle Ben’s / Whiska's Cat Food• Conceptual lead for Whiska's Cat Food campaign, honored in Adweek Magazine’s Best Spots.• Won Enfamil Infant Formula account and created its first consumer campaign. -
Vp Associate Creative DirectorTrone 1998 - 2001High Point, North Carolina, Us[Clients] Oakwood Homes / Build-Net / Ciba-Giegy / Novartis / Interpath / PSI-Net / Winstar / Basset Furniture / Uniroyal Tires / Constellation Brands / Greensboro Symphony• Initiated contact and created winning campaign that brought won Constellation Brands account.• Created the campaign that won the Uniroyal Tire account, which increased orders and sales. -
Senior Art DirectorTrone 1991 - 1998High Point, North Carolina, Us -
Creative DirectorTracy-Locke 1996 - 1998Irving, Texas, Us[Clients] Aquafina / Frappuccino / Lipton Brisk / Allsport / Pizza Hut / Frito-Lay• Led campaign exploratory for Aquafina, lauded by CMO as "the best presentation he'd ever seen." -
Art DirectorTowne Silverstein & Rotter 1985 - 1991[Clients] Ideal Toys / Constellation Brands / Emerson Electronics / Kraco Car Stereos• Created campaign featuring Ringo Starr that won the Sun Country Classic Wine Cooler business - Resulting in 50% better than expected retail sell-in- Highlighted in Adweek magazine’s “Best Of” creative review
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Junior Art DirectorSaatchi & Saatchi 1984 - 1985London, Greater London, Gb[Clients] Dexatrim / Slimfast / Crisco / Tide Detergent / United Way
John A. Sowinski (Jso) Skills
John A. Sowinski (Jso) Education Details
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Syracuse UniversityAdvertising Design -
School Of Visual ArtsAdvertising
Frequently Asked Questions about John A. Sowinski (Jso)
What company does John A. Sowinski (Jso) work for?
John A. Sowinski (Jso) works for Credible.ink
What is John A. Sowinski (Jso)'s role at the current company?
John A. Sowinski (Jso)'s current role is Strategic Self-Publishing | Operations | Credible Ink.
What is John A. Sowinski (Jso)'s email address?
John A. Sowinski (Jso)'s email address is jo****@****ket.com
What is John A. Sowinski (Jso)'s direct phone number?
John A. Sowinski (Jso)'s direct phone number is +133658*****
What schools did John A. Sowinski (Jso) attend?
John A. Sowinski (Jso) attended Syracuse University, School Of Visual Arts.
What skills is John A. Sowinski (Jso) known for?
John A. Sowinski (Jso) has skills like Creative Direction, Advertising, Creative Strategy, Graphic Design, Brand Development, Art Direction, Web Design, Corporate Identity, Copywriting, Integrated Marketing, Branding And Identity, Corporate Branding.
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