Sow Keng Foo Email & Phone Number

Petaling Jaya, My

Petaling Jaya, Selangor, Malaysia

Head of Sales and MarketingKey Responsibilities: Responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the food and beverage outlets including advertising, promotions, public relations, e-commerce, social media and collateral with a focus on driving and generating incremental revenue in line with the overall vision and objectives of the restaurants.Achievements:By projects basis:-Mooncake- Managed the sales over the offline and online channels as well as the achieved targets.Annual Chef Event- Worked closely with the Operation Team and Chef Team to introduce 1st in Malaysia with Omakase Dining Experience and achieve company goals.- Revenue increased by monthly

Midvalley City

Business Development Manager @ iHEAL Medical Centre from June 20 to Oct 20 Key Responsibilities: • Restructure the business development and marketing team during the pandemic to reach more potential partners and customers. • Manage and plan on social media with different programs and ads for different audiences. • Collaborate with different GPs to explore more business opportunities. • Event management plan to achieve company target. Achievements: • Able to renew the GP lists and reconnect and maintain the partner relationship. • From the planned activities, the sales can increase by more than 20% per month. • The social media platform increased by 15% of audiences within 3 months. • Successfully recruited new GP and increased revenue to 2-5% of the company. Business Development Manager @ OurCheckup Sdn Bhd from Nov 20 to Feb 21Key Responsibilities: • Restructure the business development and marketing team during the pandemic and recruit GPs and customers.• Manage and enhance the app. Achievements: • Recruited and increased GPs within Klang Valley. Acting General Manager @ DietRite Sdn Bhd from March 21 to PresentKey Responsibilities: Oversee day-to-day operations, assign bi-weekly performance goals and ensure their completion, and accomplish own goalsDevelop, implement, and maintain budgetary and resource allocation plansAchievements:Startup company and breakeven within 6 monthsDeveloped and managed the achievement by looking for new business opportunities and increased business revenue.First in Malaysia with Thermomix in Medical Industry to provide healthy cooking and food for our customers/patients.Created Diet Plan of Keto Food and other Diet Plans that were introduced to our customers/patients using Thermomix. Certified dietitians and nutritionists monitor all results to ensure achieved customer's/patients expectations.Recruited the hospital to introduce our healthy food ranges to patients.

Selangor, Malaysia

Key Responsibilities:• Manage marketing activities for four food franchises, namely Hong Kong Sheng Kee Dessert, Pho Street, Kaki Makan & Lou Yau.• Organize marketing calendars for all company promotions to improve marketability and enhance sales revenues through strategized campaigns. • Formulate promotional campaign ideas in conjunction with managers of various shopping malls to induce brand awareness within Malaysian food market.• Collaborate with graphic designers to generate marketable Point of Sale Materials (POSMs) including buntings, leaflets, posters and social media posts for promotions.• Monitor and track social media activity, bank partnerships, E-wallet platforms and telecommunication matters in efforts to enhance sales revenues and brand awareness.• Visit all food outlets involved in ensuring providence of quality food and satisfactory customer service.• Produce monthly reports to analyze performance rates of all company brands concerned.Achievements:• Contributed towards delivery service that increased sales across different platforms, enabling food outlets to increase revenues by 20% on daily basis. • Worked on various promotional campaigns to enhance outlet sales by 50% daily.

Malaysia

From Marketing Executive and to br promoted as Assistant Marketing Manager during the time served. Key Responsibilities:1) Advertising and Promotions:• Report marketing activity to Managing Director in terms of new approaches undertaken and corresponding programs.• Manage Advertising & Promotional funds to prevent exceedance of budget limits and support sales.• Monitor social media posts on Facebook, Instagram and E-Commerce apps.• Develop and direct new company websites using E-Commerce software• Advised Singapore regional office marketing staff on product creation and advertising using various E-Commerce platforms.• Consult TV Program Directors to improve aesthetic appeal of products.• Negotiate with media mass to reduce expenditure cost in promoting products.• Provide training to TV shopping agencies on safe usage of products.• Collaborate with magazine franchises to promote in order to get more exposure.2) Product Development:• Conduct functional tests for new products.• Create recipes for new kitchen appliances.• Collaborate with product supplier on product creation in terms of appearance and functionality.3) Design:• Design POSMs to support product sales through product POP, billboards and signboards.• Design company leaflet on quarterly basis.• Design company catalogue on yearly basis.• Design banners and promotion materials for retailers, websites and social media.4) Sales Support:• Provide support to sales team via marketing materials, including promotion posters and packages, price lists etc. to generate product sales.• Compile sales report and analyze relevant data to increase the regional sales.• Negotiate with payment gateway companies to maximize product sales profitability.5) Event:• Organize promotion events through combined efforts from Sales Team and external dealers

Uoa Ii

1) Sourcing, write, editorial, translation, design as well as online marketing material support.2) Manage and sourcing more listing for company database.3) Sourcing content partnership and successfully to source with publisher (Seashore, Famous Cuisine, Oriental Cuisine, Feminine), Taiwan recipe and video provider (How-Living), Ocean Spray (Recipe partnership), and blogger content partnership.4) Outsource content to increase company brand awareness with other successful platform, for example (cari.com).5) Manage outstation Part time writer and part time surveyor as well as interns for company project.6) Part of business development team to source more hot offer and restaurants latest information to increase brand awareness.7) Planning and work together with Sabah team to enrich Sabah content and database.