Sow Keng Foo Email & Phone Number

Petaling Jaya, MY

Petaling Jaya, Selangor, Malaysia

Head of Sales and MarketingKey Responsibilities: Responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the food and beverage outlets including advertising, promotions, public relations, e-commerce, social media and collateral with a focus on driving and generating incremental revenue in line with.

Midvalley City

• Business Development Manager @ iHEAL Medical Centre from June 20 to Oct 20 Key Responsibilities:
• Restructure the business development and marketing team during the pandemic to reach more potential partners and customers.
• Manage and plan on social media with different programs and ads for different audiences.
• Collaborate with different GPs to explore more business opportunities.
• Event management plan to achieve company target. Achievements:
• Able to renew the GP lists and reconnect and maintain the partner relationship.

Selangor, Malaysia

• Key Responsibilities:
• Manage marketing activities for four food franchises, namely Hong Kong Sheng Kee Dessert, Pho Street, Kaki Makan & Lou Yau.
• Organize marketing calendars for all company promotions to improve marketability and enhance sales revenues through strategized campaigns.
• Formulate promotional campaign ideas in conjunction with managers of various shopping malls to induce brand awareness within Malaysian food market.
• Collaborate with graphic designers to generate marketable Point of Sale Materials (POSMs) including buntings, leaflets, posters and social media posts for promotions.
• Monitor and track social media activity, bank partnerships, E-wallet platforms and telecommunication matters in efforts to enhance sales revenues and brand awareness.

Malaysia

• From Marketing Executive and to br promoted as Assistant Marketing Manager during the time served. Key Responsibilities:1) Advertising and Promotions:
• Report marketing activity to Managing Director in terms of new approaches undertaken and corresponding programs.
• Manage Advertising & Promotional funds to prevent exceedance of budget limits and support sales.
• Monitor social media posts on Facebook, Instagram and E-Commerce apps.
• Develop and direct new company websites using E-Commerce software
• Advised Singapore regional office marketing staff on product creation and advertising using various E-Commerce platforms.

UOA II

1) Sourcing, write, editorial, translation, design as well as online marketing material support.2) Manage and sourcing more listing for company database.3) Sourcing content partnership and successfully to source with publisher (Seashore, Famous Cuisine, Oriental Cuisine, Feminine), Taiwan recipe and video provider (How-Living), Ocean Spray (Recipe.