Sowmya Mohan Email & Phone Number

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

- Account Management & New Business Development - Handled 3 pivotal accounts for Verticurl – Adobe, EY & OKTA- Client Reporting - Quarterly Business Reviews and Ad-hoc Reports like Database Health, WIP Reports on Weekly Tasks- Customer Onboarding, Adoption & Retention- Team Management – Handled a Team of 4 Associate CSMs- Project Management- Collaboration with the Professional Services Team & Content Marketing Team ensuring comms, channel marketing are in tandem with the intent and objective of the campaigns before executing them for the clients.- Consulting – Built in a SOP for using WorkFront platform and ASANA platform as a tool to ensure smooth communication on campaign briefs and regular touch points on the task status.Also recommended Data & Lead Management Services to EY when we saw the volumes of leads dipping from the email campaign they run.

Bengaluru, Karnataka, India

- Account Management & New Business Development – Handled one of the most pivotal account for Langoor- Lenovo- Client Reporting - Quarterly Business Reviews and Ad-hoc Reports like Database Health, WIP Reports on Weekly Tasks- Project Management- Collaboration with the 4 Marketo Specialists and Content Team ensuring that the campaigns are executed in the Marketo in accordance with the client brief.- Campaign Management & Digital Marketing- Strategized several important multi-channel campaigns for the Lenovo Infrastructure Group Solutions.- Consulting – Performed thorough analysis of ROI of various Marketing activities that Langoor was spearheading for Lenovo and built a dashboard using Google Analytics for a customized easier view.

Bengaluru, Karnataka, India

- Account Management & New Business Development – Handled one of the most pivotal account for Regalix- Periscope Holdings- Client Reporting - Quarterly Business Reviews and Ad-hoc Reports like Database Health, WIP Reports on Weekly Tasks- Project Management- Collaboration with the 4 Marketo Specialists and Content Team ensuring that the campaigns are executed in the Marketo in accordance with the client brief.- Campaign Management & Digital Marketing- Built a Prospect Database by researching various organizations for their Chief Resource Officers and COOs. Run various successful GTM Campaigns for the NA region for Periscope Holdings using Pardot platform.

Bengaluru Area, India

- Account Management & New Business Development – Handled some of the pivotal accounts for Epsilon- PayPal & Pfizer- Campaign Management & Digital Marketing – End to End Campaign Execution using Epsilon In-House MAT Platform-Harmony. - Client Reporting - Quarterly Business Reviews and Ad-hoc Reports like Database Health, WIP Reports on Weekly Tasks- Project Management- Collaboration with the 10 Marketing Interns and Product Owners- Content Marketing & Communication: Worked on Co-Branding Branding Communication Campaigns with Pfizer collaborating with the Product Team & Leadership Team while introducing new offerings from Pfizer and integrated them as a part of the marketing campaigns showcasing Pfizer and Epsilon & D&I champions apart from communications through various campaigns focusing on various pertinent health issues.Have written blogs as a part of content in Marketing & Communication. Also worked on Press Releases, collaborating with the Product Team & Leadership Team while introducing new offerings from Epsilon and integrated them as a part of the marketing campaigns.- Data Management & Cleansing – Constant Monitoring of Data in Harmony & SFDC to ensure that database used for the campaigns remains updated and also ensuring the Database Regulations are followed while running campaigns.- Process Owner: SOP and Best Practices Custodian.

Canada

Campaign Management Specialist Operational ownership of marketing automation platform-Hubspot. Create and configure marketing assets in HubSpot (target lists, segmentations, email templates, landing pages, workflows, forms etc.). Execute campaigns using HubSpot. This involved planning on the content and target audience in accordance with campaign requirements, end to end execution of the campaign using the tool and also post execution reporting. Monitor HubSpot and Salesforce data synchronization. Ensuring the timely flow of all the leads of the campaigns into SFDC and also working along with the Sales Team on timely follow up on the leads. Updating the management on the performance of the campaigns in terms of open rates, clicks, unsubscribe rates through regular monthly reports. Responsible for maintenance of the content on the company website with regular updates by collaborating with the sales support team and content team in the US. Accomplishments: Have been appreciated for the end to end execution of webinars by the US Team and timely follow up on leads.  Have helped in in increasing the leads for the campaign by 50% by suggesting change in content after analysis of the campaign.

Bangalore

(Campaign Manager– Cross Brands, Performance Marketing Team)Marketing lead for driving and enabling integration of IBM acquired companies into IBM Marketing environment. APAC Lead for the IBM acquisition, Silverpop and leading the IBM Silverpop Marketing Campaigns whi Vendor Management ch included their events and digital marketing campaigns. Vendor Management Worked on promoting IBM Watson Campaign Automation (Silverpop Engage) for its simplified product structure, updated reporting and analytical abilities through IBM LinkedIn network.I also worked on an Advocacy campaign to drive brand awareness for IBM Marketing Cloud Campaign in APAC Region. (Campaign Specialist- NA CXO Team)End to end execution of CXO Campaigns by strategizing the face to face & digital campaigns.Agency relationship and management for the Marketing Campaigns Lead management through pipeline performance analysis thereby driving higher success rate of campaigns. Worked on promoting the whitepapers targeting the CMO Audience through emails and social media campaigns using LinkedInSocial media outreach through right platforms for various engagements & promotions.

1. SPOC for data points on Infosys Offerings in the Banking & Capital Market domain for RFI/RFQ 2. Owned the Presales Data Repository on Banking & Capital Market Solutions & Offerings 3. Spearheaded the client visits by managing the content for the presentations and logistics for visit 4. Collaborated with the Market Research Team & Delivery Team and created pioneering material for the Banking & Capital Markets Presales Magazine

Mba, Marketing

Masters in Business Administration (Marketing)

Commerce With Mathermatics, Commerce