Sowmya Shetty Email and Phone Number

Leading the launch of 2 new projects in new markets.Projects span over market and consumer research, brand marketing activities as well as product development support, and experience modelling.

Successfully served as the custodian of Kalpataru's Premier Real Estate Projects Responsibilities included Brand Key Model creation including brand identity and communication code, qualitative research , integrated media strategy, GTM strategy and execution driving revenue of over Rs. 1000 cr.Piloted Kalpataru’s advent on social media & developed social media strategy to strengthen brand positioning, boost engagement & elevate brand advocacy.Led Digital campaigns generating Walk-in-to-Lead with a conversion rate of 12%-13%, the highest these projects have ever seen.Core team member of 'Kalpataru Roots', a Design & Construction museum demystifying technical aspects of the real estate sector Also led multiple projects leading creative visualization & brand communication for both internal as well as external stakeholders, creative agency and vendor management.

Strategized brand communication, prepared creative & digital briefs & lead creative execution for Tata Realty's projects in MMR & GoaDeveloped strategy & content for social media as well as PR to boost consumer engagement & build better brand connectPrepared successful GTM Strategy for Goa & MMR projects resulting in 52% over- achievement of target SOBPrepared Integrated Media Strategy that covered multiple cities, handled ATL media buying & collaborated with agencies to deliver result-oriented metrics along with innovationFormulated & optimized digital campaigns and conducted regular performance reviews to achieve target leads & walk-ins at optimal costsManaged two successful channel partner meets with 300+ Channel Partners for our projects in the MMRIdentified (Goa) customer needs & led the tie-up with Tripvillas to build a strong proposition for the project which led to more than 200% growth in m-o-m Sales Responsible for enhancing the customer experience; designed & executed Show Flat in Goa and Sales Office landscape in MMRImproved and managed post-sales customer handover experience

Formulated content strategy for Social Media platforms & BTL activities Analyzed Google Analytics & Facebook Insights for optimizing ad campaigns

Conducted qualitative research for the the online special education portal, Sol's ARC & defined it's Brand Archetype, Brand Key Model, Website design elements & content pegsAnalyzed the Frozen Food market and conducted qualitative research to determine the brand portfolio for Safal (Mother Dairy)

Successfully lead a team of 3 in the Bank of America project to design & code their core banking platform to a bug-free execution.