At Lady Limerick we want your minds to explore,We bring you stories, tales, and rhyming lore,It's our initiative,To keep you creative,And make learning fun and not a chore.

• Devised social media strategy and planned its execution for clients and Rustcraft• Conducted detailed market research and composed content for educational purposes for a non profit organization• Planned and executed Google Adword campaigns (including A/B testing to optimize CTR) for a residential real estate developer.• Conducted consumer market research and collated findings for an early stage mobile application• Marketing & Communications for ScribbleChat - new from Handwriting.io

Floh, unlike other dating sites, is a curated network for urban, educated singles who have a passion for different experiences. Floh connects like-minded individuals in the real world through fun and unique events. • Established Floh’s first chapter, outside India, in New York• Mapped the competitive landscape and crafted the go-to market strategy for customer acquisition• Analyzed the company’s digital presence and devised a digital marketing plan • Leveraged digital marketing channels (Search via Google AdWords, Facebook, Display Advertising) to position Floh optimally to prospective members• Created and executed Search Engine Marketing campaign that increased the conversion rate by 118%• Identified marquee partnership opportunities to expand & evangelize Floh

• Curated and conceptualized Floh events focused on member development • Designed marketing collateral for positioning associated brands, sponsors and Floh• Streamlined operations by creating events calendar, checklists and other tools • Conceptualized and designed Floh's trademark event, in conjunction with the launch of Uber in India, across three cities

Wockhardt is a global pharmaceutical and biotechnology organization.• Responsible for the scientific designing and medical writing of the study protocol and other documents in accordance with the regulatory authorities • Provided scientific justifications to the EMA (European Medicines Agency) & FDA (Food and Drug Administration) in order to defend the study rationale to market the product in Europe and North America • Drafted the study’s clinical supply management, right from designing the randomizations to procuring vendors and managing them• Conducted a comprehensive viability assessment for building Wockhardt’s in-house global clinical supply management • Performed comparative analysis of budgets and anchored negotiations with product vendors