Soyan Lee Email & Phone Number

Malaysia

Malaysia

Malaysia

- Leading a team of 15 digital media marketers, which consists of Leads and Specialists.- Oversee day-to-day paid media operations from strategy planning to execution to reporting.- Provide digital marketing training for various departments within the company as well as clients.- Create and implement internal structure and processes to improve team efficiency while ensuring quality in deliverables.- Responsible for resource management, which includes recruiting, capacity management, and department's profit and loss.- Conduct performance reviews to track department's growth and to implement promotions & increments.Clients Managed includes:Retail : IKEA, Dairy FarmHealth & Beauty : L'Oreal, Coty, Shiseido, La Prairie, Mundipharma, Virgin ActiveFMCG : Emborg, Coca-ColaFinance : Compare Asia Group, OCBCInsurance : Great Eastern Life, FWD, ManulifeE-commerce : Otterbox APAC, Happy Bunch, Carat LondonReal Estate : Tropicana Property, OSK, Knight FrankFood & Beverage : Impossible Foods, Heineken, Secret RecipeEntertainment : ZoukDigital & Tech : Facebook, Google

Malaysia

- Managed a team of specialists.- Oversee and manage day-to-day campaign executions, optimisation and reports.- Built and fixed internal SOPs.- Conducted digital marketing training within the team to improve skills- Conducted complete audits for media platforms and website analytic tools.- Develop and lead in paid digital media strategies for new and existing clients- Built & set reporting templates and structure

Malaysia

- Conduct audit for media platforms, website analytic tools.- On-board, train and mentor newbies.- Develop and lead in paid digital media strategies for new and existing clients- Built & set reporting templates and structure- Execute and manage paid digital media campaigns on various platforms.- Perform day-to-day campaign optimisations & tracking to achieve target KPIs.- Ensure proper tagging implementation to measure performance accurately.- Monitor and measure campaign performance through website analytics tool to provide actionable insights and recommendations.

Kuala Lumpur, Malaysia

- Execute and manage paid digital media campaigns on various platforms.- Perform day-to-day campaign optimisations & tracking to achieve target KPIs.- Ensure proper tagging implementation to measure performance accurately.- Monitor and measure campaign performance through website analytics tool to provide actionable insights and recommendations.

Kuala Lumpur, Malaysia

- Serve as the primary point of contact for several departments (Sales, Operations, and Marketing Department)- Manage and control promotional inventory by Industry and city.- Manage schedules of Deals to maximize quality, variety and promotion within the market.- Forecast and track marketing and sales trends by analysing collected data.- Highly involved in month-to-month revenue growth by working closely with Sales managers in planning and strategizing a healthy Deal count to assure the achievement of monthly sales target according to each vertical.- In charge of briefing and training new joiners on the day-to-day operations and tasks which includes planning, strategizing and scheduling of Deals as well as conducting market research and analysis.

Kuala Lumpur, Malaysia

- Backstop for Team Lead and Manager when they are unavailable.- Conduct market research to analyse competitors, brand perceptions, evaluate market penetration and understand customer needs.- Evaluate all inbound contracts to ensure that each Deal Feature meets specific criteria.- Generate and analyse performance metrics for Daily Deals, which includes deals from Food & Beverage, Beauty & Health and Services & Activities.- Work collectively with varying departments to assess deal quality and ensure Deals are launched on time.- Prioritise and schedule Deals across all active markets on a daily and weekly basis.- Planning, strategizing and optimising revenue generation by analysing data and market trends.- Assist in packaging or repackaging Deals with each sales vertical assuring attractive price points, discount rates, deal options as well as margins.- Generate detailed deal summary for future references by evaluating performance from past Deals.- Forecast and track marketing and sales trends.- Coordinating with Marketing Department in settings of daily newsletters.

Kuala Lumpur, Malaysia

- Managing day-to-day relationship between LivingSocial and local businesses.- Acting as the first point of contact for all levels from post-deal and after-sales queries.- Proactively manage merchant relationships, merchant complaints, payment issues and LivingSocial processes and escalating where necessary.- Educating merchants on how LivingSocial works and how to maximize potential with the support of resources provided.- Providing general and basic technical assistance on the Merchant Portal.- Communicate with merchants on the status and/or completion of deal features and provide support where necessary.- Carry out sales calls to merchant for potential deal re-runs to help boost monthly sales.

Kuala Lumpur, Malaysia

- Worked with Business Development experts on generating restaurant leads by cold calling and restaurant walk-ins.- Contacting potential restaurant partners and delivering top quality presentations to convert leads into partnerships.- Develop and maintaining excellent relationships with restaurant partners.

Bachelor Of Business, Hospitality Administration/Management

Diploma In Hospitality & Tourism