More than 13 years of web marketing experience in the fields of fashion and Real Estate, mainly in France. I am currently working from Spain for clients wishing to develop their local or international web strategies. I combine freelance consulting with working as a Digital Manager in an agency.
Profesional Independiente
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PodcasterProfesional Independiente Sep 2023 - PresentBranded Podcasts: Acompaño a marcas a contar sus historias a través de un podcast. Para ello, además de ponerle voz, elaboramos juntos la estrategia: qué queremos contar, a quién entrevistar, cómo lo calendarizamos, dónde grabamos, cómo, qué contaremos en cada episodio, y mil preguntas más...Mi podcast: En Curiosum Tremens doy rienda suelta a mi curiosidad, hablando con personas que han sentado a la curiosidad de copiloto en sus vidas.
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Marketing & E-Commerce ConsultantFreelance Sep 2015 - PresentBilbao Area, Spain• Online strategy and project management consulting• Guidance on E-commerce internationalization: target market analysis, content translation & adaptation (EN <> FR <> ES)• Campaign setting and monitoring: Google Adwords, Yahoo/Bing, RTB, Facebook, Instagram, Twitter, LinkedIn, price comparison sites, blog partnership, affiliate programs, …• Content translation and generation
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Digital ManagerLanalden Jun 2018 - Dec 2022Bilbao Y Alrededores, España• Set up & management of ad + web strategy for big accounts: Papam España, Basque Culinary Center, Inbisa and Gaztenpresa, among others.• Digital consulting • Web auditing • Brand monitoring • Analysis & reporting -
Mentora En Marketing Y EstrategiaImpact Hub Donostia/San Sebastián Oct 2022 - Nov 2022Donostia-San Sebastián, País Vasco / Euskadi, EspañaMentora dentro del programa #TheBreakFellowship. Tuve la suerte de trabajar con 10 mujeres emprendedoras de toda Europa con las que pude abordar diferentes aspectos: - Palancas para dar a conocer su proyecto: social media, podcasting, native ads, marketing de contenidos,...- Estrategias de internacionalización - Soft skills para "sobrevivir" a un proyecto emprendedor -
Traffic ManagerGroupe Pichet May 2014 - Aug 2015Burdeos Y Alrededores, Francia• SEA development of the employee’s brands: www.pichet-immobilier.fr / www.pichet-investissement.fr / www.allsuites-apparthotel.com / www.pichet-immobilier-services.fr • Campaign monitoring and optimization: Adwords, Gmail Ads, Facebook and RTB • Partnership coordination of more than 10 agencies & contract negotiation• KPI monitoring (traffic, budget, ROI) • Competitive assessment and identification of new market opportunities • Tag Commander implementation and management • Working tools: Office Pack, Neolane, Si-Mark, AT Internet, Google Adwords, Analytics, Tag Commander, Return Path, Bugzilla -
Web CoordinatorIkks Jan 2013 - May 2014Nantes Area, France• Organisation, monitoring, priority and timing management• Management and coordination of the marketing group, web designers and developers for thepreparation and evolution of projects• Working tools: Google Drive, Bugtracker, Zendesk, Proximis (cross canal back office) -
Web Marketing & E-Commerce Project Manager SpainIkks Sep 2011 - May 2014Nantes Y Alrededores, Francia• SEA development - Google Adwords campaigns • Lead generation and data base optimization • E-reputation and SEO development • Partnership with fashion blogs and webzines • Partnership with price comparison sites & product data feed optimization • Emailing campaigns setting and analysis• CRM and customer loyalty development in Spanish, French and English • Translation & adaptation of contents and communication strategies into Spanish and English • Project KPIs analysis (sales, conversions, visits, data base, budget) •Working tools: Google Adwords, Analytics, Merchant Center, Mosaic, Dotsoft, Catsync, Lengow, Orliweb
Andrea Fernández Education Details
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European And International Business Management -
Empresa, Gestión, Marketing Y Disciplinas Afines -
European And International Business Management -
Foreign Languages And Literatures, General -
Language Interpretation And Translation
Frequently Asked Questions about Andrea Fernández
What company does Andrea Fernández work for?
Andrea Fernández works for Profesional Independiente
What is Andrea Fernández's role at the current company?
Andrea Fernández's current role is CONSULTING | STARTUPS | STRATEGY | GROWTH | PAID MEDIA | CONTENT.
What schools did Andrea Fernández attend?
Andrea Fernández attended Universidad De Deusto, Audencia Nantes Ecole De Management, Bradford University School Of Management, University Of The Basque Country, University Of Roehampton.
Not the Andrea Fernández you were looking for?
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Andrea Fernandez
Barcelona -
Andrea Fernandez
Project Officer | International Affairs Specialist | International Business Development | Master'S In Cooperation And DevelopmentValencia -
Andrea Fernandez
Area Customer Experience Senior Manager | Mainland Spain, Cape Verde & MoroccoMadrid
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