Andrea Fernández

Andrea Fernández Email and Phone Number

CONSULTING | STARTUPS | STRATEGY | GROWTH | PAID MEDIA | CONTENT @
Andrea Fernández's Location
Bilbao, Basque Country, Spain, Spain
About Andrea Fernández

More than 13 years of web marketing experience in the fields of fashion and Real Estate, mainly in France. I am currently working from Spain for clients wishing to develop their local or international web strategies. I combine freelance consulting with working as a Digital Manager in an agency.

Andrea Fernández's Current Company Details
Profesional independiente

Profesional Independiente

CONSULTING | STARTUPS | STRATEGY | GROWTH | PAID MEDIA | CONTENT
Andrea Fernández Work Experience Details
  • Profesional Independiente
    Podcaster
    Profesional Independiente Sep 2023 - Present
    Branded Podcasts: Acompaño a marcas a contar sus historias a través de un podcast. Para ello, además de ponerle voz, elaboramos juntos la estrategia: qué queremos contar, a quién entrevistar, cómo lo calendarizamos, dónde grabamos, cómo, qué contaremos en cada episodio, y mil preguntas más...Mi podcast: En Curiosum Tremens doy rienda suelta a mi curiosidad, hablando con personas que han sentado a la curiosidad de copiloto en sus vidas.
  • Freelance
    Marketing & E-Commerce Consultant
    Freelance Sep 2015 - Present
    Bilbao Area, Spain
    • Online strategy and project management consulting• Guidance on E-commerce internationalization: target market analysis, content translation & adaptation (EN <> FR <> ES)• Campaign setting and monitoring: Google Adwords, Yahoo/Bing, RTB, Facebook, Instagram, Twitter, LinkedIn, price comparison sites, blog partnership, affiliate programs, …• Content translation and generation
  • Lanalden
    Digital Manager
    Lanalden Jun 2018 - Dec 2022
    Bilbao Y Alrededores, España
    • Set up & management of ad + web strategy for big accounts: Papam España, Basque Culinary Center, Inbisa and Gaztenpresa, among others.• Digital consulting • Web auditing • Brand monitoring • Analysis & reporting
  • Impact Hub Donostia/San Sebastián
    Mentora En Marketing Y Estrategia
    Impact Hub Donostia/San Sebastián Oct 2022 - Nov 2022
    Donostia-San Sebastián, País Vasco / Euskadi, España
    Mentora dentro del programa #TheBreakFellowship. Tuve la suerte de trabajar con 10 mujeres emprendedoras de toda Europa con las que pude abordar diferentes aspectos: - Palancas para dar a conocer su proyecto: social media, podcasting, native ads, marketing de contenidos,...- Estrategias de internacionalización - Soft skills para "sobrevivir" a un proyecto emprendedor
  • Groupe Pichet
    Traffic Manager
    Groupe Pichet May 2014 - Aug 2015
    Burdeos Y Alrededores, Francia
    • SEA development of the employee’s brands:
www.pichet-immobilier.fr / www.pichet-investissement.fr / www.allsuites-apparthotel.com / www.pichet-immobilier-services.fr • Campaign monitoring and optimization: Adwords, Gmail Ads, Facebook and RTB • Partnership coordination of more than 10 agencies & contract negotiation• KPI monitoring (traffic, budget, ROI) • Competitive assessment and identification of new market opportunities • Tag Commander implementation and management • Working tools: Office Pack, Neolane, Si-Mark, AT Internet, Google Adwords, Analytics, Tag Commander, Return Path, Bugzilla
  • Ikks
    Web Coordinator
    Ikks Jan 2013 - May 2014
    Nantes Area, France
    • Organisation, monitoring, priority and timing management• Management and coordination of the marketing group, web designers and developers for thepreparation and evolution of projects• Working tools: Google Drive, Bugtracker, Zendesk, Proximis (cross canal back office)
  • Ikks
    Web Marketing & E-Commerce Project Manager Spain
    Ikks Sep 2011 - May 2014
    Nantes Y Alrededores, Francia
    • SEA development - Google Adwords campaigns 
• Lead generation and data base optimization 
• E-reputation and SEO development 
• Partnership with fashion blogs and webzines
• Partnership with price comparison sites & product data feed optimization 
• Emailing campaigns setting and analysis• CRM and customer loyalty development in Spanish, French and English 
• Translation & adaptation of contents and communication strategies into Spanish and English 
• Project KPIs analysis (sales, conversions, visits, data base, budget) 
•Working tools: Google Adwords, Analytics, Merchant Center, Mosaic, Dotsoft, Catsync, Lengow, Orliweb

Andrea Fernández Education Details

Frequently Asked Questions about Andrea Fernández

What company does Andrea Fernández work for?

Andrea Fernández works for Profesional Independiente

What is Andrea Fernández's role at the current company?

Andrea Fernández's current role is CONSULTING | STARTUPS | STRATEGY | GROWTH | PAID MEDIA | CONTENT.

What schools did Andrea Fernández attend?

Andrea Fernández attended Universidad De Deusto, Audencia Nantes Ecole De Management, Bradford University School Of Management, University Of The Basque Country, University Of Roehampton.

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