Soyeon Baek Email and Phone Number

Program Sponsorship, Content Planning, AD Sales

Partnership, Co-production, Content Distribution, Program Sponsorship

Content planning- Planned and produced the 2018 Korea-China Music Culture Exchange Exhibition hosted by Sichuan Cultural Office in September 2018 (Hall of Ansan Culture and Arts): Planned, produced and conducted an exhibition of the traditional cultural exchanges of the Sichuan Provincial Orchestra & Ansan Municipal Traditional Korean Traditional Music Orchestra, and the exhibition of Chinese classical instruments.- Planned and produced the Music of the Night, Musical Gala Show in Chengdu & Lijiang (four shows in total) and a Musical Masterclass by Korean actors and producers from October to November 2018.- Planning Chengdu International Music and Culture Festival to be held in the second half of 2020- Planning the cultural experience program owned by Jinlin GroupHotel Marketing Planning- Planned and conducted the marketing of the St. Regis Residence and Howard Johnson Hotels in Lijiang, Yunnan Province, China

Jan.2014 ~ May 2017 Music Content DivisionGlobal Convention Project & Planning Manager (KCON & MAMA)- Managed all sort of the 2016 MAMA Creator’s Forum planning, forum programming, coordination, execution and hospitality- Managed all sort of the KCON 2014 : concerts & convention planning, coordination, execution, hospitality and programs- Managed and controlled the budget of the events & department- Attracted the Small and Medium Business Administration support funds over 1.5 billion for expanding business in the US, HK & Japan of the small business companies. - Co-worked government organizations and attracted support funds for introducing Korean technologies such as UHD production and ICT products- Planned strategies for the events and conducted forecastNew Content Planning - Strategic planning related to global events, such as development of new business models and new programs- TFT of Opening/Closing Ceremony of the 2018 PyeongChang Winter OlympicsFeb.2012~Jan.2014 Performing Arts Division Project Manager- Produced, planned, and coordinated over 20 musicals and plays such as 42nd street, 6 Dance lessons in 6 weeks, etc.- Invested over 60 musicals, plays and concerts such as The Phantom of the Opera, Wicked, Jekill&Hyde, etc.- Produced 3 international art exhibitions such Annie Leibovitz, Mario Testino, etc- Conducted forecasts, budget management and control- Conducted PR, Co-Promotion, AD, Planning- Negotiated and managed contracts with sub-contractorsMusical Marketing Manager - Developed, directed and the execution of strategic marketing plans. - Directed marketing concept, art directing for key visual, promotion planning & execution- Public relationship planning & press release- Re-launched CJ Towel Theater in Seoul Art Center & Held Opening CeremonyMar.2011~Jan.2012 Music DivisionConcert Planning, Producing, Marketing- Produced over 20 K-pop concerts : building up production, budgeting, marketing execution.

Jan.2009~Feb.2011 CJ Entertainment Live Performance DepartmentMusical & Play Planning & Marketing- Over 30 musicals & plays marketing concept building, art directing for key visual, promotion planning & execution.- Public relationship planning & press release.- Established monthly survey & FGI system for effective marketing and producing structure.Jul.2005 ~ Jan.2009 CJ Entertainment Distribution DepartmentCopyrights Distribution- Managed and sold over 200 of movies from CJ Entertainment and over 300 of movies from Paramount Pictures & Dreamworks Animation.

Public relationship Account Executive- writing press release, planning press conference, brand marketing events- Heineken, Ferrero Rocher, Winenara, etc