Soyeon Kim Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, United States

New York, United States

New York, United States

New York

• Create Lighting layouts and Renders • Control Lighting samples and participate on Lighting manufacturerpresentations

Seoul, South Korea

Branding Integration | Visual Content | Event Support | Content Creation-Leveraged brand strategy insights to optimize layout and messaging of marketing text messages.-Enriched product launches with compelling imagery, aligning visuals with brand identity.-Provided consistent support for special events by integrating brand strategy concepts.-Regularly generated creative content for monthly promotions, effectively engaging the audience.

Seoul, South Korea

Branding | Creative Problem Solving | Event Organization | Visual DirectionGuud.com Branding:-Coined the memorable tagline "Guud is Good," universally employed in advertisements to resonate with the target audience.-Spearheaded the conceptualization of the 'Guud Market' event booth, enhancing brand visibility in the furniture market.Creative Problem Solving:-Expertly devised cost-effective exhibition booth designs, optimizing efficiency within tight budget constraints.-Pioneered the concept for the bestselling Campo sofa, leveraging the idea of comfort akin to a cloud.CASAMIA Special Events:Orchestrated successful events to showcase the unique offerings of the CASAMIA furniture brand.Modular Furniture Brand (TF Team):Led the design and branding initiatives for a novel modular furniture brand, driving its visual identity.Visual Direction & Coordination:-Directed impactful photo shoots for new CASAMIA products, fostering seamless collaboration across online, design, and marketing teams.-Support opening stores and visual merchandising

Seoul, South Korea

Business Leadership | Multifunctional Expertise | Branding & DesignStrategic Leadership:Conceptualized, established, and led a successful fashion shopping mall business, overseeing all facets of operations from inception to growth.Buyer & Trendsetter:Curated a dynamic and trendsetting collection of fashion items, aligning offerings with customer preferences and industry trends.Customer-Centric Approach:Provided exceptional customer service, fostering strong client relationships and ensuring optimal shopping experiences.Creative Design & Branding:Executed graphic design initiatives, crafting visually appealing branding materials to enhance the business's identity.Photography Direction & Execution:Directed and managed product photoshoots, ensuring high-quality visuals for marketing and e-commerce.Model & Visual Representation:Stepped into the role of a model to showcase products, contributing to a relatable and authentic brand image.

Seoul, South Korea

Branding Strategy | Research & Analysis-Led comprehensive branding efforts encompassing logo, packaging, and interior design for the client.-Conducted thorough research and analysis of the Korean cafe industry's history, including both franchise and independent brands.

Seoul, South Korea

International Store Liaison | Domestic Store Support | Visual Merchandising-Coordinated with international stores, monitoring and managing their spatial arrangements.-Assisted in enhancing domestic MCM stores through interior maintenance, repairs, and visual merchandising.-Contributed to bidding projects, actively participating in the project lifecycle.

Seoul, South Korea

Branding | Research Analysis -Researched and implemented effective branding strategies for Stayfolio in the hospitality sector, focusing on hotels and accommodations.-Designed personalized instructions and information materials for various stays, enhancing the overall guest experience and contributing to a cohesive brand identity.-Conducted in-depth research on branding designs within the stay industry, staying updated on trends and competitors to provide valuable insights for continuous improvement.

Seoul, South Korea

Interior Design | Construction -Designed the plan layout for Green Lamp Library (28th branch), ensuring an efficient and visually appealing space.-Coordinated and facilitated the selection and ordering process for paint colors, furniture, and other elements, aligning with the existing format.-Supervised construction sites, ensuring adherence to design plans, and conducted thorough completion checks to maintain quality standards.

Master Of Fine Arts - Mfa, Interior Design & Lighting Design, Minor In Impact Entrepreneurship

Bachelor Of Fine Arts - Bfa, Furniture Design And Manufacturing

Bachelor Of Architecture - Barch, Interior Architecture

Bachelor'S Degree, Architecture