As a Market Development Specialist, I leverage my communication, sales, marketing, and strategic thinking skills to connect brands with the values of the platform I represent, providing great opportunity of exposure. I have more than 15 years of experience in advertising and sponsorships, both in print and digital media, and I am passionate about creating holistic campaigns that align with the editorial vision and the audience's interests.I am also a certified Ontological Coach, which means I help people to discover and develop their potential, overcome their challenges, and reinvent themselves. I have published two books and several articles on self-awareness, mindset, and personal growth, and I enjoy sharing my knowledge and insights with others. My mission is to empower individuals and organizations to achieve their goals and aspirations, while respecting their identity and values.
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Market Development LeadPengyi Labs Aug 2023 - Sep 2024Singapur, SingapurAt Pengyi Labs, I work as a Sales Development Lead, where I am responsible for prospecting clients to offer our web development and software services. I have successfully opened several markets, including the insurance and food industries, and have played a key role in nurturing and retaining previous clients. In addition to my sales efforts, I collaborate closely with the marketing department to create visually compelling campaigns and attractive products that draw in new clients and enhance our market presence. -
Market Development SpecialistEl Mundo Del Derecho Oct 2022 - Aug 2023RemoteResponsible of the commercialization of various products for Mundo del Derecho platform (market, online, offline experiences).Ensure diligent follow-up of all sponsorship proposals for the legal ecosystem in Mexico.Opening the market and consolidating a business and lifestyle portfolio since the beginning.Prospecting and new client follow ups. -
Market Development & SponsorshipsHotbook Apr 2020 - Aug 2022RemoteI connect brands with the values of the equestrian lifestyle and presence within a select segment, offering significant exposure opportunities. -
Sales And Advertising Executive Vanity FairCondé Nast México & Latinoamérica Nov 2014 - Jan 2016Montes Urales 415 - 4To PisoAdvertising sales since the inception of Vanity Fair Mexico, establishing a lifestyle portfolio from the first month of launch with sales exceeding budgetary expectations. Negotiated annual advertising campaigns, prospecting and following up with new clients. Responsible for managing 100% of the magazine's budget in Mexico. Developed holistic campaigns for the entire brand, including digital components. Served as a liaison between commercial and editorial teams to explore partnership opportunities with brands. Promoted and marketed brand events through special sponsorships and negotiated benefits between brands. -
Advertising ManagerForbes Sep 2012 - Jan 2015Blvd Manuel Avila Camacho 126, Lomas De ChapultepecAdvertising Sales Professional: Leveraged my expertise to drive advertising sales initiatives from the inception of Forbes Mexico, successfully cultivating a diverse portfolio of business and lifestyle clientele right from the magazine's launch.Strategic Campaign Management: Spearheaded negotiations for annual advertising campaigns, actively pursued new client prospects, and meticulously monitored follow-up activities. Managed a significant portion of the magazine's budget in Mexico, achieving a remarkable 50% of the total budget within the inaugural year.Digital Marketing Specialist: Played a pivotal role in the marketing of the digital platform since its inception, devising comprehensive campaigns to bolster the brand's online presence and engagement.Sponsorship Negotiation Expert: Successfully promoted and marketed Forbes Events through strategic sponsorships, adeptly negotiating benefits with top-budget brands within the corporate realm
Mercedes Paez Skills
Mercedes Paez Education Details
Frequently Asked Questions about Mercedes Paez
What is Mercedes Paez's role at the current company?
Mercedes Paez's current role is Market Expansion Lead.
What schools did Mercedes Paez attend?
Mercedes Paez attended Universidad Iberoamericana, Ciudad De México.
What skills is Mercedes Paez known for?
Mercedes Paez has skills like Liderazgo De Equipos, Estrategia De Mercadotecnia, Experta En Manejo De Herramientas De Desarrollo Humano, Marketing, Medios Sociales, Estrategia Empresarial, Publicidad, Ventas.
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Maria Mercedes Maldonado Paez Pumar
Highly Organized Non-Us Lawyer | Accounting Bookkeeper @ The Profit House | General Ledger ManagementFort Lauderdale, Fl
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