I am the manager in the area of commercial development in the Agency Funnel company. I consider myself to be a marketing strategist focused on metrics who believes in evidence-based earnings growth through the coordination and alignment of marketing and sales processes.By means of my marketing and development skills, I am able to create a product that not only works on a technical level but also gets marketed and reaches the target audience the right way.I currently work with automated prospecting systems, ideal for B2B or B2C companies.
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Co-FounderAgencia FunnelArgentina -
Co-FounderInternational Academy Of Professional Development Dec 2023 - PresentUtah, Estados Unidos -
Digital Marketing DirectorFunnel Agency Nov 2021 - PresentBuenos Aires, ArgentinaDigital Marketing DirectorFunnel Agency is a Performance and Growth Marketing Agency.Through data analysis, focusing on the user and on their experience on purchasing, we are able to create digital, content and experience strategies, that fit exactly what they request.We focus on results that are tangible for the client at a returning-investment level.Activities:Creation of the digital marketing plan: Elaboration of the SWOT and the creation of a content plan, with the consequent positioning in the search engines and presence in social networks.Market analysis and trend detection: Analysis carried out constantly, in order to keep the competition under control, and detect any changes in trend that may lead to a new threat or opportunity.Management of the budget assigned to digital marketing.Results monitoring: Digital tools allow me perfectly to monitor the impact of the strategy and marketing campaigns marketing.Search and growth techniques.Implementation and development of the minimum viable funnel, a system automated prospecting which generates daily potential customers. -
CofundadorDepartamento De Marketing Pro Feb 2023 - Aug 2023Estados Unidos
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ConsultantGrupo Inpadi Feb 2023 - Apr 2023Mexico
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Social Media Administrator / Appointment SetterBlast Marketing Mar 2022 - Sep 2022Virginia, Estados Unidos
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OwnerRoma Multitienda Aug 2019 - Sep 2022Ituzaingó, Buenos Aires, ArgentinaSmall company ownerEcommerce of electronic products and home.I supervise the control of the different projects that are carried out in the online market.Website development specialized in SEOExecution of campaigns in Google AdsAnalysis of the competitionLogisticsPayment to providersSupervision of the marketing strategy in social networks and marketing of contentsUnderstanding and developing of budgetsPlanning, directing and coordinating marketing efforts
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Group CeoGrupo Marketers Dec 2020 - Oct 2021Buenos Aires, Province Of Buenos Aires, ArgentinaGrupo Marketers is a full-service marketing agency with passion for helping small and medium-sized companies improve their marketing strategy.Activities:Advertising: Focusing on strategies in Google Ads, Facebook and Instagram Ads and on programmatic purchases with return of the investment.Social media: Social media management with an emphasis on strategy of content, design, moderation and measurement.Web design applying the latest trends: I made responsive, self-managing websites in HTML5, updated with the most modern measurement tools.Email marketing: Design, delivery and communications reporting based on mails with attractive content.SEO positioning: I have been working on organic positioning based on relevant and original content to achieve the best positioning in the search engines.
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Ecommerce ManagerServintegral Srl Mar 2019 - Jan 2020Castelar, Buenos AiresE-commerce managerCompany dedicated to the import and retail sales of tools. Within the e-commerce department, I have performed the following tasks:Customer service and monitoringEditing product imagesBusiness account managementUploading data to the systemBillingSupervising digital campaigns in Google Ads and Facebook AdsMarket analysisPlanning, development and implementation of business initiatives (such as promotions, special prices, limited edition, Black-Friday).Ecommerce platform developmentMonitoring (KPIs) and control of the evolution of the different campaigns.Definition of the marketing plan and control of the execution of the actions weekly and monthly.Management and planning of all online content (texts, photos, data sheets product, videos, commercial offer and campaigns ...)Search engine positioning (SEO)
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Account ExecutiveEmpregas Apr 2017 - Feb 2019Ituzaingó, Buenos AiresAccount executiveCompany dedicated to providing natural gas services.I oversaw the following tasks:Customer Support.Customer portfolio tracking.Data loading in management system.Follow-up of claims with the collection staff.Online project planning and digital strategy design.Weekly checks.Sales planning by area, promotion and / or season.Drawing plans in AutoCad 2d.Manager of Google Ads campaignsTogether with my team, I increased the company's turnover by between 8% and 10%. -
Account Executive – AdministrativeDegacor S.A Oct 2016 - Mar 2017Buenos Aires, ArgentinaAccount Executive – AdministrativeIn this company dedicated to the massive sale of completion and construction products, I performed several tasks, such as:Responsible for in-person and telephone customer service.Follow-up of clients by web inquiries.Cash desk, posnet management.Uploading sales data to the system.Weekly checks.Sale in salon.Visits to retail businesses offering imported products. -
Account Executive – AdministrativeDistribuidora Mayorista Agua Y Gas Srl Mar 2013 - May 2016Morón, Buenos AiresAccount Executive – AdministrativeThe company has two functions: massive sale of products associated with the water and gas industry inside and outside Buenos Aires and services of external (public) natural gas networks.Activities:Responsible for customer service in the sales office.Monitoring of municipal permits for works.Drawing plans in AutoCad 2d.Uploading data to the system.Weekly checks.Follow-up of potential clients by list.Claims solution.I reduced by 5% the claims for delay of services by streamlining procedures with the regulatory entity and the corresponding municipality.
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Administrative AssistantTecnogas Jan 2011 - Feb 2012Buenos Aires, ArgentinaAdministrative assistantUploading data to the system and monitoringDrawing of plans in AutoCad 2dCollection managementMaterials stock controlCustomer SupportSales
Nicolas Varela Skills
Nicolas Varela Education Details
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Business Services And Personal / Financial Marketing. -
Instituto Nacional De La Administración Pública (Inap)Marketing / General Marketing Management -
Business Administration -
Instituto Iea9 -
Escuela De Educación Técnica N°1 "República Del Paraguay"Building/Construction Finishing, Management, And Inspection -
Business Communication -
Organizational Leadership
Frequently Asked Questions about Nicolas Varela
What company does Nicolas Varela work for?
Nicolas Varela works for Agencia Funnel
What is Nicolas Varela's role at the current company?
Nicolas Varela's current role is Co-Founder.
What schools did Nicolas Varela attend?
Nicolas Varela attended Universidad Del Salvador, Ices, Network Business School, Instituto Nacional De La Administración Pública (Inap), Universidad Del Salvador, Instituto Iea, Escuela De Educación Técnica N°1 "república Del Paraguay", Axon Training, Axon Training.
What skills is Nicolas Varela known for?
Nicolas Varela has skills like Oratoria, Planeamiento De Proyectos, Microsoft Powerpoint, Photoshop, Ventas, Estrategia De Mercadotecnia, Autog, Microsoft Office, Liderazgo De Equipos, Microsoft Word, Microsoft Excel, Marketing Digital.
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Fundador Y Director De Proyecto Red De Servidores Públicos De América Latina - Abogado - Inteligencia Artificial - Profesor - Coach Ontológico - Chevening ScholarArgentina1buenosaires.gob.ar -
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