Soyoon Kim Email and Phone Number

Deal advisory 9

- LG Energy Solution is a leading company in the electric vehicle battery industry. - Starting a career in the planning team, I have been involved in a variety of projects to improve the profitability of the business.

- Took up the role of a junior consultant in a 8-week market entry project for a leading asset management company in which entry options from green field investment to partnership were evaluated- Presented case studies on failures of foreign players by showing a flowing storyline of changes in corporate strategy and the outcomes based on the analysis of numerical data - Compared distribution channels in Indian mutual fund market after determining the categories of importance to the client in finding a partner including the commission fee and geographical reach

- Engaged in a 4-month benchmarking project for a leading financial group to develop a long-term plan for transforming its business model from heavy reliance on brokerage to wealth management- Analyzed documents on portfolio monitoring, identifying the level of sophistication of service compared to benchmark - Proposed thresholds for alarms as part of to-be model of portfolio monitoring by understanding the key characteristics of financial instruments and determining the thresholds for reducing the risk of the portfolio

- Participated in developing a market development strategy for a built-in home appliance brand to enter Korean market - Categorized the selling points of 50+ competitors’ products by product type after conducting mystery shopping in order to have the Key Buying Factors incorporated into the product development - Helped suggest delaying the market entry after sizing the B2B market by cold calling 30+ real estate agents on the installation of premium built-in products depending on the price per square meter