Design to support user growth and promotion to help them getting the best deals out of shopping through TikTok on Short Videos, Live Streams, etc• Focusing on localizing the experience to cater the needs for US & EU based user group

Led projects in designing in-article modules elevating user reading experience and enabling seamless article customization for editors - garnered 85% positive feedback in recent UXR findings • Shipped interactive game card modules within the native app, driving a notable 19% increase in user engagement • Played a pivotal role in the overhaul of a comprehensive design system across multiple platforms, driving a holistic product enhancement • Volunteered as an accessibility ambassador, conducting a thorough audit of Yahoo Sports products to identify and address overarching accessibility issue

Redesigned the email experience for 5 million shoppers on Yahoo Mail and received 80% positive responses • Shipped innovative features resulting in patent - a new Shopping tab in email platform, a utility for users to manage and browse shopping emails • Collaborated closely with researchers to conduct research to validate design decisionsPatent: https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/20230153761

Researched and designed real-time peer feedback platform for students and instructors

@ Google Stadia R&DDesigned and developed smart-home based AR game prototype to reimagine new game experience leveraging Google technology • Closely collaborated with UX engineers to make working prototype with Unity •  Executed and analyzed multiple user research initiatives to refine and optimize the prototype •  Showcased and communicated the prototype to the entire organization, effectively capturing its potential impact

Created and launched crowdsourcing-based dictionary targeting young audience to help them consume difficult news with jargons and terms • Won Google News Initiative Hackathon (2017) • Secured seed investment through participation in a media startup accelerator program in South Korea, validating the project's potential and market viability