Stepped back briefly to support family across two states while preparing for my next field-based sales role. Used this time to stay sharp—tracking jobsite trends, refining CRM workflows, and aligning my next move with long-term territory growth goals. Maintained discipline, market awareness, and readiness to re-engage in territory development and dealer activation.

Note: Role ended due to company restructuring with severance provided. Driven to amplify household voices in media insights, I conducted in-home research interviews across 5 DMAs, traveling 80–200+ miles daily, using empathetic outreach and Salesforce CRM to secure 96 household contracts in Q4 2024 — exceeding B2C/D2C quotas by 33%. - Built trust quickly with diverse families through strategic neighborhood visits and scheduled appointments, achieving 20% higher audience data accuracy - Maintained meticulous records in Salesforce and enterprise SaaS tools, ensuring data integrity and improving Nielsen’s audience measurement precision - Leveraged Google Meet for virtual client engagements, increasing household participation by 20% through targeted content strategies - Adapted outreach methods using CRM insights to optimize engagement and enhance overall program effectiveness

Driven to accelerate market presence and equip contractors with innovative tools, I managed a $2.8M territory across retail and wholesale channels—growing it to $3.2M in one year through high-volume B2B sales, jobsite demos, and strategic merchandising. • $400K Territory Growth in 12 Months: Closed pallet, truckload, and container deals through joint sales calls and 200+ jobsite demos—securing repeat business with United Rentals, White Cap, and regional builders. • Channel Collaboration: Partnered with marketing and pricing teams to implement seasonal promotions and strengthen dealer loyalty. • Distributor Training: Equipped reps with product knowledge and sales techniques, driving quote activity and recurring orders across retail and wholesale accounts. • Customer Onboarding: Personally ensured new customers received their first order same-day or next-day—reinforcing satisfaction and building long-term trust. • Co-op Fund Management ($50K): Activated distributor and dealer dollars for launches, trade events, and merchandising displays—tracking spend, reconciling credits, and maximizing ROI. • Retail Channel Execution (Lowe’s Program): Introduced the Multi-Volt 36V cordless and A.C. corded platform across Lowe’s Home Centers, executing 200 in-store demos with 100% safety compliance and boosting market penetration by 18%. • Merchandising Strategy: Secured 4-foot bay space with 100% planogram compliance, driving a 35% category lift through optimized placement and high-impact launch events

Eager to boost retail performance post-Amazon acquisition, I built high-performing merchandising teams and led store rollouts to drive measurable sales growth. - Directed 15–25 merchandisers across 25 Whole Foods store resets in VA and MD, delivering an 18% sales lift in 60 days - Achieved 95%+ planogram compliance for Walmart, Wegman’s, Weis, Safeway, Whole Foods, and HEB, ensuring timely execution and brand consistency - Oversaw P&L, labor, and budgets for projects, optimizing operations to improve cost efficiency by 10% - Harnessed field data to streamline scheduling and staffing, boosting profitability and operational impact by 20% - Delivered retail solutions that exceeded revenue targets by 15% for clients, enhancing client satisfaction and long-term partnerships

Motivated to boost brand exposure and drive sales, I executed targeted in-store promotions and optimized product placement across multiple categories in Walmart stores. - Managed 12,000+ SKU portfolio across Electronics, Grocery, HBA/Pharmacy, and Impulse/Candy, achieving a 35% lift in category performance - Cultivated key relationships with Walmart managers using market analytics to influence stocking decisions, sustaining 15% regional revenue growth - Analyzed consumer trends and data to refine assortments and strategies, delivering a 15% increase in regional sales volume for brands like Sony and Starbucks - Partnered with corporate teams to assess competitors and adjust promotions, accelerating sell-through rates by 20% for Colgate and Mondelez - Resolved to excel in multi-category management, ensuring consistent market share gains in Walmart’s fast-paced environment Key Manufacturers Represented: Electronics (Sony PlayStation, Nintendo XBOX, Microsoft); General Merchandise (3M, Clorox, Nestle); Grocery (Starbucks, Kellogg’s, Frito Lay, Tyson); HBA/Pharmacy (Colgate, Burt’s Bees); Impulse/Candy/Tobacco (Mondelez, Godiva Chocolate, BIC); Produce/Dairy (Dannon, White Wave Foods)

Driven to standardize and elevate retail execution, I personally implemented store layouts and merchandising programs for 25 O’Reilly Auto Parts locations, contributing to a nationwide rebrand across 1,250 stores. - Executed the rollout of a unified “look and feel” across three auto parts chains, ensuring consistent brand experience and optimized customer engagement - Coordinated cross-functional teams to implement planograms, POP displays, and signage that enhanced sales and operational efficiency - Managed inventory, merchandising, and store audits to maintain compliance and maximize sales potential - Provided hands-on training and support to store teams, ensuring proper product placement and adoption of new brand standards

Represented Leviton, IDEAL Industries, Lutron, and A.W. Sperry across home centers—owning electrical and lighting categories from endcap to backstock. • Owned space across wire connectors, dimmers, testers, conduit, bulbs, recessed lighting, cans, fluorescents, and smart home systems—executing resets, defending shelf integrity, and driving velocity. • Acted as the field face of four major brands—translating technical specs into buyer trust and store-level movement. • Conducted contractor demos and associate training to boost SKU adoption and reduce returns. • Partnered with store managers and department managers to optimize displays, execute seasonal rotations, and maintain planogram compliance. • Delivered measurable sales lift through inventory vigilance, merchandising precision, and field-first execution.

Zealous about expanding key accounts, I managed an $8M Home Depot portfolio across corporate and co-op channels—growing territory revenue by $3M over 3 years through contractor engagement, distributor alignment, and shelf strategy. Drove $3M Territory Growth: Activated Square D and IDEAL product placements across 250+ stores, securing high-visibility shelf space and expanding category reach. Negotiated Shelf Strategy: Led pricing, placement, and campaign negotiations—boosting category performance and delivering a 12% sales lift. Contractor & Builder Engagement: Cultivated repeat business through jobsite visits, spec support, and field demos—building trust and driving pull-through demand. Distributor Alignment: Partnered with two-step distributors and merchandisers to deploy localized sales strategies, generating a 10% uplift in product placement and reorder velocity. Rep Agency Leadership: Set annual targets and aligned Southeast rep agencies to ensure consistent execution and revenue growth across regions.

Driven to expand access to electrical and low-voltage solutions, I built trust across distributor networks and home center channels—personally visiting 180+ locations to ensure operational precision, merchandising integrity, and field execution that scaled. I wasn’t just selling product—I was engineering efficiency, activating new categories, and training contractors to build capability from the ground up. $1.1M Smart Home Category Launch (115 Distributor Branches): Led low-voltage rollout with planogram design, branded training, and co-op activation—closing $1.1M in 6 months with $9K–$12K orders per branch. Home Center Expansion (HD & Lowe’s): Scaled low-voltage categories from $5M to $8M (HD) and $200K to $5M (Lowe’s) through SKU placement, staff training, and end-user demos. Engineered 25% Faster New Store Installs (110 Locations): Developed planogram-first loading strategy to streamline setup and reinforce Leviton’s reputation for field precision. Activated $90K Co-op Programs: Coordinated with buyers, marketing, and distributors to support launches, line reviews, and branded promo campaigns. Trained 50+ Contractors on Certified Cat5 Installations: Delivered hands-on sessions to ensure proper application and drive adoption of structured wiring systems. Managed & Trained 5 Factory Reps: Negotiated pricing, secured shelf space, and executed in-aisle strategies to maximize territory growth and brand visibility

Managed a $25M regional slice of a $200M national consumer engagement program across 9 Southeastern states. Oversaw branded vehicle logistics, inventory control, team scheduling, and site operations with military-grade precision—delivering 80–130+ consumer interactions daily and maintaining full compliance with local codes, permits, and safety protocols. • Controlled inventory levels of 50K units, maintaining 3–4K onsite for demos and activations. • Scheduled and executed 30-day rolling event calendars, securing sites and coordinating pre-call and post-event store surveys. • Conducted daily check-ins with field teams, reporting metrics and engagement data to corporate every evening. • Captured inventory movement, consumer interactions, and team performance—ensuring accountability and campaign optimization. • Delivered a minimum of 80 verified consumer contacts per day, with full documentation and compliance. • Managed fleet storage, vehicle branding, and maintenance across multiple locations. • Maintained 100% compliance—no fines, no violations, no parking infractions—through disciplined planning and contingency protocols. • Delivered one of the most immersive and professionally executed field campaigns in the region, blending logistics, brand visibility, and consumer experience.

Recon/Electro-Optical Sensors/Surveillance/Intelligence (45550B). Served in the United States and TDY (Europe). *Operation Desert Storm *2-year Technical training course Medals Awarded: *Air Force Achievement Medal *Air Force Good Conduct Medal *National Defense Service Medal *NCO Professional Military Education Graduate (Ribbon & Diploma) *Water Survival Training Course (S-V86-A)