Electronic Devices - Laptops

Heading Business development for Charging and Power Accessories

• Responsible for delivering prepaid data revenue of INR 5 Billion from 20Million prepaid subscriber base of Gujarat• Ensuring end to end strategic planning and implementation of 4G site rollout, GTM strategy and revenue extraction• Accountable for customer lifecycle management using marketing automation and insight led communication campaigns• Driving volume and value in collaboration with sales teams using integrated marketing programs to increase product penetration• Awarded 'Vodafone star' for efficient site planning which ensured highest data revenue extraction per site nationally (April-June'18)• Delivered fastest 4Million 4G Data Users nationally and ensured circle ranked No.1 on 4G Data users nationally

• Handling a team of 11 direct reports, 63 indirect reports and 13 distributors to deliver sales and revenue targets • Responsible for delivering revenue of INR 630 Million from assigned territory annually• Driving core business KPIs of distribution, acquisition, coverage expansion and overall effective GTM execution and compliance• Driving channel marketing strategy to increase counter share and visibility with the objective of increasing product off take • Awarded Best Distribution Area Manager award 'Sales Spartan' & Best branch award (Zonathon JAS'17)

Circle Marketing Stint (Jan’17 to April’17)•Handled end to end marketing with circle execution management to increase 4G SIM Upgrade and customer usage. Explored new channels such as IBCC, MT to deliver incremental 4G SIM Upgrades•Launched ‘SIMex Week’ a cross functional contest, was core team member of ‘SIMex Day’ where-in Delhi circle clocked highest ever SIM upgrades in a single day.•Fine-tuned the process of capturing 4G SIMex requests, devised channel wise dashboard for the circle to better drive SIMex. Enhanced trade awareness & retailer participation by 42%•4G SIM penetration on 4G H/S base for Delhi grew and Prepaid SIMex DRR doubled•Designed communication campaigns on Flytext, SMS and PCN (verbiages based on customer VOCs)•Devised GTM strategy for Delhi circle in Feb which was later implemented nationally in March 2017Enterprise Sales Stint ( Oct’16 to Dec’16)•Designed GTM strategy to generate a robust funnel for Cloud in NC Delhi •Developed buyer persona and created scenario wise selling pitch basis multiple cloud sales calls•Launched internal campaign ‘Cloud is Easy!’ & educative ‘Cloud Pe Charcha’ sessions leading up to ‘NC Delhi Cloud Day’•Cloud Day generated new business opportunities, a funnel of 16000+ Cloud licenses and propelled customer connect by engaging with 42 unique customers.•Initiative was recognized by VBS Head, India as a best practice of Delhi circle for driving cloud funnelConsumer Sales Stint (July’16 to Sept’16)•Handled a distributor with a monthly turnover of 1.06cr and a team of 7 sales executives under West Delhi zone. Took initiatives to drive performance of Acquisition, Infra & Quality of acquisition•Improved scheme penetration, effective coverage, range penetration and visibility through POSM •Devised contests, incentive & commitment trackers to improve engagement & ownership levels within sales executives.

Improving the lead management process of the Dr. Fixit brand by mapping lead flow end-to-end and understanding consumer requirements and mapping gapsReceived Pre- Placement Interview opportunity for exemplary performance

Account mapping and lead generation for key accounts in Mumbai

- Conducted market sizing exercise to arrive at 2020 diesel genset market figures critical for future strategy and roadmap- Collected voices of customers, and business stakeholders to identify factors that would impact the diesel generator set market in the next five years- Identified and quantified impact of the above factors to help the PowerGen Business Unit in demand forecasting- Received Pre- Placement Interview opportunity from Cummins India

- Henkel Brand Ambassador for Henkel Innovation Challenge 8 (HIC8)- Responsible for promotion of Henkel Innovation Challenge 8 across the country- Worked closely with senior executives from Henkel in developing promotion strategies for HIC8- Headed the Campus Branding Team, Identified potential target B-schools and engineering colleges across the country and launched HIC 8 at each of the campuses- Contributed towards Key Account Management and Digital Media Branding of Henkel Innovation Challenge 8