Sarah Bernier Email and Phone Number
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As a marketing copy editor, I specialize in editing, optimizing, and creating content to effectively promote products and services. My role involves ensuring brand consistency, enforcing content guidelines, and crafting compelling messaging to engage online audiences. My experience in SEO helps drive brand awareness, customer engagement, and lead generation, while my expertise in copywriting and copy management ensures online visitors access credible, authoritative content.
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Managing Editor, Digital ContentThomson Reuters May 2024 - Present -
Content StrategistThomson Reuters Dec 2019 - May 2024Eagan, Mn—Create and execute content strategy for website creation, updates, and platform migrations—Analyze briefs, develop and execute plans, and build content strategy across many projects and accounts—Serve as primary content consultant for high profile digital projects—Conduct research using site audits, stakeholder interviews, site analytics, user testing, and other tools to identify key strengths, gaps, and opportunities for content and user experience—Consult with internal… Show more —Create and execute content strategy for website creation, updates, and platform migrations—Analyze briefs, develop and execute plans, and build content strategy across many projects and accounts—Serve as primary content consultant for high profile digital projects—Conduct research using site audits, stakeholder interviews, site analytics, user testing, and other tools to identify key strengths, gaps, and opportunities for content and user experience—Consult with internal stakeholders to understand business goals and find customer-focused ways to meet them—Lead or support client presentations to create buy-in for recommended strategies and solutions—Collaborate with BU content teams on creative vision and strategy—Review and apply findings of research and UX testing to guide user-centered solutions—Assess, catalog, and organize website content; create content maps and apply enterprise taxonomies; plan content with SEO and social media needs in mind—Source, create, and edit content for the web as needed—Develop, maintain, and enforce content experience guidelines, including the Thomson Reuters content playbook; balance this with a spirit of innovation within the bounds of coherent user experience and brand standards—Recommend key performance indicators (KPI) to track results of online content, and recommend continued testing and improvement—Manage multiple projects simultaneously and adapt to changing strategies—Communicate clearly with the SEO/Content team and other stakeholders on project objectives and deliverables—Collaborate with UX designers and developers with an eye toward content communication and user flow—Receive BU feedback, evaluate and recommend refinements, and help resolve issues—Provide work direction as needed to contract writing team Show less -
Co-Owner/Digital StrategistThinksem Consulting, Llc Sep 2008 - Aug 2019Copywriting- Landing pages for paid search campaigns- Website content- BloggingSocial Media Management- Content creation / amplification- Twitter, Facebook, Instagram, PinterestAnalysis of Client Websites- Site statistics (conversions, traffic / visitors, etc)- Linking (backlinks & internal)- Content, design & architecture consultingPay per Click (PPC) Accounts- New Campaigns-- Keyword research / organization of keywords/ad… Show more Copywriting- Landing pages for paid search campaigns- Website content- BloggingSocial Media Management- Content creation / amplification- Twitter, Facebook, Instagram, PinterestAnalysis of Client Websites- Site statistics (conversions, traffic / visitors, etc)- Linking (backlinks & internal)- Content, design & architecture consultingPay per Click (PPC) Accounts- New Campaigns-- Keyword research / organization of keywords/ad groups-- Ad creation (multiple ads for each ad group)-- Reporting / maintenance-- Monitor, improve & refine campaigns-- Multivariate, A/B testing of landing page/sPPC Management- Existing Campaigns-- Analytics / assessment-- Keyword research (supplemental) / organization-- Ad re-writes and/or addition of ads-- Reports / maintenance -- Monitor, improve & refine campaigns-- Multivariate, A/B testing of landing page/sOn-Site Optimization- Keyword research- HTML tagging-tag & meta description development- Internal links/anchor text- Geo-targeting- Copy optimizationLocal Search- Geo-targeting- Claiming / updating local profiles- Creation / submission of "ads" Show less -
Search Engine Marketing SpecialistLinnihan Foy Advertising Jun 2008 - Feb 2014Analysis of Client Sites- Site statistics (bounce rate, traffic / visitors, conversions, etc)- Linking (backlinks & internal)- Content, design & architecture consultingOn-Site Optimization- Keyword research- HTML tagging-tag & meta description development- Internal links/anchor text- Geo-targeting (where relevant)Local Search- Geo-targeting- Creation / submission of business profilesPay per Click (PPC)- New… Show more Analysis of Client Sites- Site statistics (bounce rate, traffic / visitors, conversions, etc)- Linking (backlinks & internal)- Content, design & architecture consultingOn-Site Optimization- Keyword research- HTML tagging- tag & meta description development- Internal links/anchor text- Geo-targeting (where relevant)Local Search- Geo-targeting- Creation / submission of business profilesPay per Click (PPC)- New Campaigns-- Keyword research / organization of keywords-- Ad creation (multiple ads for each ad group)-- Reporting / maintenance- Existing Campaigns-- Analytics / assessment-- Keyword research (supplemental) / organization-- Ad re-writes and/or addition of ads -- Reports / maintenance Show less -
Spanish Language Search Marketing ConsultantThomson Findlaw Sep 2005 - Dec 2007Spanish language SEO (professional services sites):- Keyword research | On-page optimization tactics | Analytics (Hitbox)Track user behavior to gather data and incorporate enhancements in order to identify and improve conversions (leads / sales)Analysis of (3) main areas of traffic – direct traffic, referring sites, and search enginesConsult with clients regarding areas of improvement to positively influence bounce rate, average time on site (stickiness), pages… Show more Spanish language SEO (professional services sites):- Keyword research | On-page optimization tactics | Analytics (Hitbox)Track user behavior to gather data and incorporate enhancements in order to identify and improve conversions (leads / sales)Analysis of (3) main areas of traffic – direct traffic, referring sites, and search enginesConsult with clients regarding areas of improvement to positively influence bounce rate, average time on site (stickiness), pages per visit, etc. Create targeted site “refresh” plans based on information from multiple metrics such as referring keywords, visitors/page views, most requested pages, entry & exit pages, etc. Show less -
Search Marketing ConsultantFindlaw May 2006 - Aug 2006Provide on-site search optimization services to law firms Consult with clients to execute organic search optimization strategies that align with their business goalsMeasure analytics of Web sites and adjust search marketing to improve site traffic and conversions Train sales representatives, account managers, project managers and others in basic search optimization techniques -
Search Engine Marketing SpecialistFindlaw Sep 2005 - May 2006Support the SEM Consultants on the team by assisting them with content reviews, checklists & final optimizations for lawyer Web site solutions. Perform keyword research as needed. -
Inside Sales ConsultantFindlaw Feb 2004 - Sep 2005Consult with lawyers to find FindLaw Web solutions which fit their business/marketing goals. Cold-call prospects as well as work with incoming leads.Work with project managers, account managers et. al. for project development as well as ongoing customer service issues. -
Inside Sales RepresentativeMetro Sales Feb 2003 - Feb 2004As an Inside Sales rep I was responsible for taking customer calls as well as making "warm" sales calls for copier and fax toner replacement cartridges. (Like Phoebe in "Friends"!)
Sarah Bernier Skills
Sarah Bernier Education Details
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University Of Valencia, SpainSpanish Language And Literature -
Spanish -
Crosby-Ironton High SchoolDiploma
Frequently Asked Questions about Sarah Bernier
What company does Sarah Bernier work for?
Sarah Bernier works for Thomson Reuters
What is Sarah Bernier's role at the current company?
Sarah Bernier's current role is Managing Editor, Digital Content.
What is Sarah Bernier's email address?
Sarah Bernier's email address is sarah.bernier@tr.com
What is Sarah Bernier's direct phone number?
Sarah Bernier's direct phone number is +161233*****
What schools did Sarah Bernier attend?
Sarah Bernier attended University Of Valencia, Spain, University Of Minnesota-Duluth, Crosby-Ironton High School.
What are some of Sarah Bernier's interests?
Sarah Bernier has interest in Hiking Is Really Just Walking, Blogging, Relaxing, Traveling, Learning, On Page Opimization, Public Speaking, Reading, Photography, Hiking.
What skills is Sarah Bernier known for?
Sarah Bernier has skills like Sem, Seo, Ppc, Web Analytics, Online Marketing, Keyword Research, Online Advertising, Organic Search, Google Adwords, Google Analytics, Conversion Optimization, Link Building.
Who are Sarah Bernier's colleagues?
Sarah Bernier's colleagues are Nana Zhang, Sekar M, Bob Christiansen, Somaraju Srinath, Billie-Jo Smith, Chase Francis, Tarek Fahmy.
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