Managing Editor, Digital Content
Current
May 2024 - Present
AeroLeads people directory · profile
Sarah Bernier Email & Phone Number
Managing Editor, Digital Content
at
Thomson Reuters
1 work email found
@tr.com
3 phones found area 612 and 651
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Managing Editor, Digital Content
Location
Greater Minneapolis-St. Paul Area, United States
Company size
Who is Sarah Bernier? Overview
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Quick answer
Sarah Bernier is listed as Managing Editor, Digital Content at Thomson Reuters, a with 47271 employees, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a work email signal at tr.com, phone signal with area code 612, 651, and a matched LinkedIn profile for Sarah Bernier.
Sarah Bernier previously worked as Content Strategist at Thomson Reuters and Co-Owner/Digital Strategist at Thinksem Consulting, Llc. Sarah Bernier holds Especialización: La Lengua De Español, Spanish Language And Literature from University Of Valencia, Spain.
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Email format at Thomson Reuters
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{first}.{last}@tr.com
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Profile bio
About Sarah Bernier
As a marketing copy editor, I specialize in editing, optimizing, and creating content to effectively promote products and services. My role involves ensuring brand consistency, enforcing content guidelines, and crafting compelling messaging to engage online audiences. My experience in SEO helps drive brand awareness, customer engagement, and lead generation, while my expertise in copywriting and copy management ensures online visitors access credible, authoritative content.
Listed skills include Sem, Seo, Ppc, Web Analytics, and 25 others.
Current workplace
Sarah Bernier's current company
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Thomson Reuters
9 roles
Sarah Bernier work experience
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Content Strategist
—Create and execute content strategy for website creation, updates, and platform migrations—Analyze briefs, develop and execute plans, and build content strategy across many projects and accounts—Serve as primary content consultant for high profile digital projects—Conduct research using site audits, stakeholder interviews, site analytics, user testing, and other tools to identify key strengths, gaps, and opportunities for content and user experience—Consult with internal… Show more —Create and execute content strategy for website creation, updates, and platform migrations—Analyze briefs, develop and execute plans, and build content strategy across many projects and accounts—Serve as primary content consultant for high profile digital projects—Conduct research using site audits, stakeholder interviews, site analytics, user testing, and other tools to identify key strengths, gaps, and opportunities for content and user experience—Consult with internal stakeholders to understand business goals and find customer-focused ways to meet them—Lead or support client presentations to create buy-in for recommended strategies and solutions—Collaborate with BU content teams on creative vision and strategy—Review and apply findings of research and UX testing to guide user-centered solutions—Assess, catalog, and organize website content; create content maps and apply enterprise taxonomies; plan content with SEO and social media needs in mind—Source, create, and edit content for the web as needed—Develop, maintain, and enforce content experience guidelines, including the Thomson Reuters content playbook; balance this with a spirit of innovation within the bounds of coherent user experience and brand standards—Recommend key performance indicators (KPI) to track results of online content, and recommend continued testing and improvement—Manage multiple projects simultaneously and adapt to changing strategies—Communicate clearly with the SEO/Content team and other stakeholders on project objectives and deliverables—Collaborate with UX designers and developers with an eye toward content communication and user flow—Receive BU feedback, evaluate and recommend refinements, and help resolve issues—Provide work direction as needed to contract writing team Show less
Dec 2019 - May 2024
Co-Owner/Digital Strategist
Copywriting- Landing pages for paid search campaigns- Website content- BloggingSocial Media Management- Content creation / amplification- Twitter, Facebook, Instagram, PinterestAnalysis of Client Websites- Site statistics (conversions, traffic / visitors, etc)- Linking (backlinks & internal)- Content, design & architecture consultingPay per Click (PPC) Accounts- New Campaigns-- Keyword research / organization of keywords/ad… Show more Copywriting- Landing pages for paid search campaigns- Website content- BloggingSocial Media Management- Content creation / amplification- Twitter, Facebook, Instagram, PinterestAnalysis of Client Websites- Site statistics (conversions, traffic / visitors, etc)- Linking (backlinks & internal)- Content, design & architecture consultingPay per Click (PPC) Accounts- New Campaigns-- Keyword research / organization of keywords/ad groups-- Ad creation (multiple ads for each ad group)-- Reporting / maintenance-- Monitor, improve & refine campaigns-- Multivariate, A/B testing of landing page/sPPC Management- Existing Campaigns-- Analytics / assessment-- Keyword research (supplemental) / organization-- Ad re-writes and/or addition of ads-- Reports / maintenance -- Monitor, improve & refine campaigns-- Multivariate, A/B testing of landing page/sOn-Site Optimization- Keyword research- HTML tagging-