Sarah Pappalardo

Sarah Pappalardo Email and Phone Number

VP, Digital Content @ Phenomenal Media
New York, United States
Sarah Pappalardo's Location
Brooklyn, New York, United States, United States
Sarah Pappalardo's Contact Details

Sarah Pappalardo work email

Sarah Pappalardo personal email

About Sarah Pappalardo

With over 15 years of experience in comedy, content strategy and new media, I tell stories that capture the zeitgeist.I am the co-founder and editor of Reductress, the award-winning satirical women's media brand that parodies the best and worst of woman-focused media and culture. I co-authored two books, "How to Win at Feminism" and "How to Stay Productive When the World is Ending", and produced Reductress' two flagship podcasts. I was named one of TIME Magazine’s "23 People Who Are Changing What's Funny Right Now”, Rolling Stone’s “50 Funniest People Right Now”, and listed on Adweek’s "Creative 100: Innovators Reshaping the Media Landscape". I developed Reductress' digital strategy, shortform video content strategy, and e-learning products, and increased Reductress' e-commerce revenue by 7x over two years. Reductress was acquired by Phenomenal Media in 2022.I am passionate about surfing, podcasting, comedy, and exploring niche and weird social media subcultures. I love creating and sharing content that challenges stereotypes, sparks conversations, and makes people laugh.

Sarah Pappalardo's Current Company Details
Phenomenal Media

Phenomenal Media

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VP, Digital Content
New York, United States
Sarah Pappalardo Work Experience Details
  • Phenomenal Media
    Vp, Digital Content
    Phenomenal Media
    New York, United States
  • Phenomenal Media
    Vp, Digital Content
    Phenomenal Media Aug 2022 - Present
    New York, United States
    • Report directly to CEO, leading a global rebranding of the Phenomenal digital presence and content strategy• Continue to oversee digital strategy and production of Reductress brand and projects post-acquisition
  • Reductress
    Editor, Co-Founder
    Reductress 2013 - Present
    New York, Ny
    • Developed a branded content creative studio focused on woman-focused products and entertainment.• Led cross-functional teams to develop online content, books, videos, television, and audio projects.• Created, designed, and grew our DTC online store to $800k/year revenue and growing. • Sold two TV pilots, one to Comedy Central and one to Adult Swim. • Cowrote and sold two books of essays (to HarperCollins and Simon and Schuster).• Oversaw creative direction of all branding, web design, social media, and editorial.• Turned a fully self-funded company into a seven-figure+ brand recently acquired by Phenomenal Media.
  • Big Spaceship
    Producer
    Big Spaceship Mar 2013 - Aug 2013
    • Worked with agency teams to produce digital content and original creative for various Google campaigns.
  • Plenty Nyc
    Interactive Producer
    Plenty Nyc 2011 - 2013
    • Directly led a team of 6-8 in-house developers and designers for short-term interactive projects.• Maintained client-facing relationships with NHL, Nine West, and Getty Images, among others.
  • Usablenet
    Project Manager
    Usablenet 2009 - 2011
    • Planned and facilitated entire project lifecycles from inception to launch.• Directly engage in client-facing relationships with Levi Strauss, Bloomingdale’s, Chanel, Kohler, Estee Lauder, FTD, and Collective Brands.
  • Smartsign
    Copywriter, Project Manager
    Smartsign 2008 - 2009
    New York, United States
    • Led development and design of in-house web projects, directing creative content and asset production. • Worked directly within custom-built CMS to manage content and coordinate backend maintenance and QA processes.
  • Bare Boned Theatre
    Artistic Associate
    Bare Boned Theatre 2006 - 2008
    Chicago, Il

Sarah Pappalardo Skills

Final Cut Pro Photoshop Production Mobile Devices Mobile Marketing Interactive Advertising Adobe Creative Suite New Media User Experience Multimedia Video Production Digital Strategy Interaction Design Digital Media Social Media Seo Dreamweaver User Interface Design Social Media Marketing Html Digital Marketing Copywriting Copy Editing Web Project Management Mobile Applications Graphic Design Sketch Comedy Journalism Online Journalism Video Comedy Blogging Content Strategy Web Development Content Management Interactive Marketing Web Analytics

Sarah Pappalardo Education Details

Frequently Asked Questions about Sarah Pappalardo

What company does Sarah Pappalardo work for?

Sarah Pappalardo works for Phenomenal Media

What is Sarah Pappalardo's role at the current company?

Sarah Pappalardo's current role is VP, Digital Content.

What is Sarah Pappalardo's email address?

Sarah Pappalardo's email address is sa****@****ail.com

What is Sarah Pappalardo's direct phone number?

Sarah Pappalardo's direct phone number is +150833*****

What schools did Sarah Pappalardo attend?

Sarah Pappalardo attended Depaul University.

What are some of Sarah Pappalardo's interests?

Sarah Pappalardo has interest in Cooking, Npr, Boston, Brooklyn, Economics, Books, Business, Nine West, Spin, Dating And Relationships.

What skills is Sarah Pappalardo known for?

Sarah Pappalardo has skills like Final Cut Pro, Photoshop, Production, Mobile Devices, Mobile Marketing, Interactive Advertising, Adobe Creative Suite, New Media, User Experience, Multimedia, Video Production, Digital Strategy.

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