Amanda F.

Amanda F. Email and Phone Number

Graphic Design, Branding & Marketing for professional businesses. @ Spark Lane
Amanda F.'s Location
Fitzroy, Victoria, Australia, Australia
About Amanda F.

After a long creative career all over Melbourne, client-side, and in different agency roles, I am still not tired of "doing" graphic design.For a long time, I've done a lot of different creative things. When I was 12 years old I illustrated a published book on how to grow coffee in Australia. When I was 18 years old I went to Design School because Mimmo Cozzolino and Neville Brody were my heroes. When I was 25 years old I got into Murdoch Magazines AWARD school in an attempt to follow in my mother's footsteps as a copywriter (on the back of her funny stories about palling around with Bani McSpedden in the 70s). In 1999 I managed a USA online tattoo and body art portal, answering teenagers' questions about piercing aftercare (!). We had 20,000 members and I received a cheque in the mail for $97.46 USD each month for paid advertising. I also designed and hosted a file transfer site for a UK design agency they described as their best "stress-buster". A few years back I helped a toy company organise their artwork so that instead of trawling through folders for seasonal product ranges, designers could access live brand assets directly from their creative software. I am still shocked they hadn't thought of this themselves and that they even hired me in the first place. I was not cut out to design toy packaging. I threw myself into multi-media at TAFE at one point, and I'm still proud of the shopping app I developed way before they were even "a thing" (possibly around 2013). I also learned to animate, make movies and games, and write code for an ATM user interface.BUT, although I've designed almost everything, from Christmas catalogs and record album covers, to e-commerce websites, in 2023 I found myself in a bit of a career hole. My skills started to atrophy and my attitude slipped to toxic levels. So of course, to fix this problem, I raced into a UX Design course. Unsurprisingly I didn't start a UX design career... but I did scale Maslow's pyramid second last level - an achievement in itself. No matter where you are in your career journey, I invite you to connect, chat, and share your ideas with me. We are all humans at different stages of this wonderful life, and you are always welcome in my LinkedIn space.

Amanda F.'s Current Company Details
Spark Lane

Spark Lane

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Graphic Design, Branding & Marketing for professional businesses.
Employees:
1
Amanda F. Work Experience Details
  • Spark Lane
    Creative Director
    Spark Lane Dec 2023 - Present
    Melbourne, Victoria, Australia
    Spark Lane specialise in creating engaging digital brochures that work across all devices. Faster and more affordable than a web site, our brochures target specific segments of your market, bringing a more agile approach to sales and marketing product or service promotions.
  • Fitzroys Pty Ltd
    Marketing Graphic Designer
    Fitzroys Pty Ltd Jun 2018 - Dec 2023
    Level 27, 360 Collins Street, Melbourne
  • Schweigen Home Appliances
    Marketing Manager
    Schweigen Home Appliances Nov 2015 - Nov 2017
    Mulgrave
    • Planning and delivery of marketing activities across the business• Creative brand direction & launch• Planning and management of web site traffic growth through social media, digital marketing and print
  • Schweigen Home Appliances
    Senior Graphic Designer
    Schweigen Home Appliances Nov 2015 - Nov 2017
    Mulgrave
    Brand strategy, design and art direction across Schweigen, Schweigen IN and Scandium brands. Here I work on everything from marketing collateral and retail packaging to in-store Point of Sale and Retail Display Specifying. I work from concept to finished art, managing print costings, and coordinating delivery and installation of material.
  • Falvo Design
    Freelance Graphic Designer
    Falvo Design May 2015 - Sep 2015
    Melbourne, Australia
    Digital campaign co-ordination and original content creation for a range of traditional and online channels including copy writing, image, video editing, production and optimisation.
  • Moose Toys
    Senior Graphic Designer
    Moose Toys Feb 2015 - May 2015
    Packaging design lead on the CleverKeet animatronic toy, rolled out globally starting with the USA in their Fall 2015 Season. I also worked on POS concepts and a new season range of the girls brand Shopkins.
  • Snugfit Pty Ltd
    Senior Graphic Designer
    Snugfit Pty Ltd Nov 2011 - Feb 2015
    Melbourne, Australia
    • Creation of all corporate and retail printed and digital marketing material• Create and manage video channels, web site CMS and administration • Design, delivery and monitoring of monthly EDM • Video/copy/image content creation, design and brand management across all digital platforms including social media• Collaborate and develop digital promotions with major retail partners Target, Kmart and Harvey Norman.
  • Falvo Design
    Freelance Graphic Designer
    Falvo Design 2005 - 2011
    Melbourne Area, Australia
    Graphic design and finished artwork from nose-to-tail for own clients on marketing, advertising and packaging projects in Melbourne. Project and creative management from concept to print delivery, negotiating budgets, proofing all print work and collaborating with quality suppliers for companion online material. Services included design, copywriting, illustration, online administration, art direction.
  • Bluemarlin
    Business Development Manager
    Bluemarlin Oct 2000 - Feb 2003
    South Melbourne
    Brand auditing and analysis to develop positioning strategy and consumer insight. Analysing competitive brand personality for use in both developing new business opportunities and intelligence for design direction.
  • Aquent Australia
    Freelance Graphic Designer
    Aquent Australia Jan 1996 - Apr 1999
  • Mojo Advertising
    Finished Artist
    Mojo Advertising Jan 1995 - Dec 1995
    Melbourne, Australia
  • Black Widow Design Limited
    Junior Graphic Designer
    Black Widow Design Limited Jan 1994 - Dec 1994
    Melbourne, Australia
  • Promotional Thinking
    Graphic Designer
    Promotional Thinking Feb 1993 - Dec 1993
    South Melbourne

Amanda F. Education Details

Frequently Asked Questions about Amanda F.

What company does Amanda F. work for?

Amanda F. works for Spark Lane

What is Amanda F.'s role at the current company?

Amanda F.'s current role is Graphic Design, Branding & Marketing for professional businesses..

What schools did Amanda F. attend?

Amanda F. attended Monash University, General Assembly, Holmesglen Institute, Holmesglen Institute, Award School, Peakxd Academy.

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