Amanda F. Email and Phone Number
After a long creative career all over Melbourne, client-side, and in different agency roles, I am still not tired of "doing" graphic design.For a long time, I've done a lot of different creative things. When I was 12 years old I illustrated a published book on how to grow coffee in Australia. When I was 18 years old I went to Design School because Mimmo Cozzolino and Neville Brody were my heroes. When I was 25 years old I got into Murdoch Magazines AWARD school in an attempt to follow in my mother's footsteps as a copywriter (on the back of her funny stories about palling around with Bani McSpedden in the 70s). In 1999 I managed a USA online tattoo and body art portal, answering teenagers' questions about piercing aftercare (!). We had 20,000 members and I received a cheque in the mail for $97.46 USD each month for paid advertising. I also designed and hosted a file transfer site for a UK design agency they described as their best "stress-buster". A few years back I helped a toy company organise their artwork so that instead of trawling through folders for seasonal product ranges, designers could access live brand assets directly from their creative software. I am still shocked they hadn't thought of this themselves and that they even hired me in the first place. I was not cut out to design toy packaging. I threw myself into multi-media at TAFE at one point, and I'm still proud of the shopping app I developed way before they were even "a thing" (possibly around 2013). I also learned to animate, make movies and games, and write code for an ATM user interface.BUT, although I've designed almost everything, from Christmas catalogs and record album covers, to e-commerce websites, in 2023 I found myself in a bit of a career hole. My skills started to atrophy and my attitude slipped to toxic levels. So of course, to fix this problem, I raced into a UX Design course. Unsurprisingly I didn't start a UX design career... but I did scale Maslow's pyramid second last level - an achievement in itself. No matter where you are in your career journey, I invite you to connect, chat, and share your ideas with me. We are all humans at different stages of this wonderful life, and you are always welcome in my LinkedIn space.
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Creative DirectorSpark Lane Dec 2023 - PresentMelbourne, Victoria, AustraliaSpark Lane specialise in creating engaging digital brochures that work across all devices. Faster and more affordable than a web site, our brochures target specific segments of your market, bringing a more agile approach to sales and marketing product or service promotions. -
Marketing Graphic DesignerFitzroys Pty Ltd Jun 2018 - Dec 2023Level 27, 360 Collins Street, Melbourne -
Marketing ManagerSchweigen Home Appliances Nov 2015 - Nov 2017Mulgrave• Planning and delivery of marketing activities across the business• Creative brand direction & launch• Planning and management of web site traffic growth through social media, digital marketing and print -
Senior Graphic DesignerSchweigen Home Appliances Nov 2015 - Nov 2017MulgraveBrand strategy, design and art direction across Schweigen, Schweigen IN and Scandium brands. Here I work on everything from marketing collateral and retail packaging to in-store Point of Sale and Retail Display Specifying. I work from concept to finished art, managing print costings, and coordinating delivery and installation of material. -
Freelance Graphic DesignerFalvo Design May 2015 - Sep 2015Melbourne, AustraliaDigital campaign co-ordination and original content creation for a range of traditional and online channels including copy writing, image, video editing, production and optimisation.
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Senior Graphic DesignerMoose Toys Feb 2015 - May 2015Packaging design lead on the CleverKeet animatronic toy, rolled out globally starting with the USA in their Fall 2015 Season. I also worked on POS concepts and a new season range of the girls brand Shopkins. -
Senior Graphic DesignerSnugfit Pty Ltd Nov 2011 - Feb 2015Melbourne, Australia• Creation of all corporate and retail printed and digital marketing material• Create and manage video channels, web site CMS and administration • Design, delivery and monitoring of monthly EDM • Video/copy/image content creation, design and brand management across all digital platforms including social media• Collaborate and develop digital promotions with major retail partners Target, Kmart and Harvey Norman.
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Freelance Graphic DesignerFalvo Design 2005 - 2011Melbourne Area, AustraliaGraphic design and finished artwork from nose-to-tail for own clients on marketing, advertising and packaging projects in Melbourne. Project and creative management from concept to print delivery, negotiating budgets, proofing all print work and collaborating with quality suppliers for companion online material. Services included design, copywriting, illustration, online administration, art direction.
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Business Development ManagerBluemarlin Oct 2000 - Feb 2003South MelbourneBrand auditing and analysis to develop positioning strategy and consumer insight. Analysing competitive brand personality for use in both developing new business opportunities and intelligence for design direction. -
Freelance Graphic DesignerAquent Australia Jan 1996 - Apr 1999 -
Finished ArtistMojo Advertising Jan 1995 - Dec 1995Melbourne, Australia -
Junior Graphic DesignerBlack Widow Design Limited Jan 1994 - Dec 1994Melbourne, Australia -
Graphic DesignerPromotional Thinking Feb 1993 - Dec 1993South Melbourne
Amanda F. Education Details
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Graphic Design -
Digital Marketing -
Multimedia -
Public Relations -
Copy Writing & Art Direction -
User Experience
Frequently Asked Questions about Amanda F.
What company does Amanda F. work for?
Amanda F. works for Spark Lane
What is Amanda F.'s role at the current company?
Amanda F.'s current role is Graphic Design, Branding & Marketing for professional businesses..
What schools did Amanda F. attend?
Amanda F. attended Monash University, General Assembly, Holmesglen Institute, Holmesglen Institute, Award School, Peakxd Academy.
Not the Amanda F. you were looking for?
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Amanda F.
Recruiter / Hr Business Partner / Student In Hr Management, Communication & Digital MediaPerth, Wa1epfl.ch -
Mandy Rashleigh F FIN
Australia -
1miiomai.com.au
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