As Sr. Designer I work closely with the Creative Director and the Chief Creative Officer on a variety of projects, beginning with a focus on bringing the Christianity Today (CT) brand to life. Key stakeholder in the process of refreshing the brand of the organization, and assisting with its implementation across the ministry. Responsible for other corporate design projects bringing a keen eye for design, exercising my passion for branding and showing commitment to seeing the project through to completion.

Remote Designer of Mission Advancement campaign branding and company marketing materials for its resources brand.

Creating innovative and strategic design concepts to develop purpose-driven brands that truly resonate with target audiences and drive business results. Clients have experienced an effective alignment of their organizational strategies, and clarity about their mission. Other outcomes include: brand story alignment and engagement, one organization experienced a 2X in growth in 12 months, 30-35% in increased bookings online resulting in a website overhaul with a repeat in customer bookings of 25-35%. Clients have provided feedback that they now have a competitive edge over their industry peers and their consumers are more apt to trust their services over others because of the clarity of their messaging and strong and cohesive visual identities.

Produced visually stunning digital assets that drove results. Crafted compelling banner ads, landing pages and pay-per-click ads that made an impact on audiences and increased engagement and conversion by 38.4% compared to the previous year. Directly contributed to an increase of the agency's revenue by 3X.

Increased the company's competitive edge by developing marketing strategies and branded proposals that helped win multi-million dollar bids from prestigious clients such as Bad Robot Productions, Disney Studios, and Caltech just to name a few. Created innovative design concepts for printed materials, such as company brochures that aligned with existing brand guidelines, providing them with a unique and polished visual identity. Managed and delivered multiple projects at once, while producing high-quality designs that exceeded expectations.

Crafted visually effective communications and strategies for public policy clients, promoting key messages that helped to develop relationships with government leaders, investors and community members. Proposed a new logo design which was chosen for the firm. Creator of the company's logo update that helped modernize the firm to appeal to a wider range of blue chip clients within the industry. Developed print and multimedia materials such as: brochures, posters, advertisements, books, direct mail pieces, press kits, manuals, invitations, and flyers, banners and signs that are prominently displayed throughout the city of Chicago.

Designed innovative print and web assets such as: banner displays, posters, brochures, logos, and program covers. Created a style guide for company’s brand identity which resulted in an increased consistency of messaging and visual aesthetics. Produced motion graphics animation from ideation to completion that accelerated site traffic to help drive ticket sales.