Iris Yim Email & Phone Number

Chapel Hill, Nc, Us

I have the privilege of being part of a fantastic team of market research experts in different industries and research methodologies. In addition to conducting research, I'm in charge of overall branding, strategic partnerships, business development and product development.

Greater Los Angeles Area

Closely collaborate with the president and executive director to spearhead growth of the organization via education, annual conference, webinars and partnership with other industry organizations and corporations to increase awareness of the Asian marketing industry, and advocate for industry DEI and the overall AAPI community.

Los Angeles

Spearhead the organization's research and insight initiatives to create a steady stream of research for members and marketers, to increase awareness of the organization and the market segment, in a cost effective and efficient way

Sherman Oaks, Ca

My work focused on the dynamic and ever growing multicultural consumer segments helping clients optimizing communication strategies and product and service offerings.I was intimately involved in research projects every step of the way, working with clients from research design, conducting research to conducting analysis and presenting findings.

Rhinebeck, Ny

During my tenure at Phoenix Marketing International, I grew from an entry level position to a senior project director through taking initiatives and continuous self education. I led multicultural studies in qualitative and quantitative research using different platforms - both traditional and online. My experience in and knowledge of different types research enable me to synthesize complex data combining qualitative and quantitative research to tell a compelling story.

Ypsilanti, Mi

Formulate and implement marketing strategies to grow credit union membership base among teen to early adult segments

- Structured and managed a consulting engagement between U of M and the 2ndAffiliated Hospital of Kunming Medical College- Performed primary qualitative research and analysis on paint point in operations in theareas of governance and performance evaluation- Formulated and presented recommendations incorporating best practices based oncomparative analysis on U.S. and Chinese healthcare systems

- Performed analysis of competitive landscape for leading hemophilia drug manufacturer based on a study of key drivers for treatment selection for lifelong disease state- Identified unmet needs of hemophilia patients and analyzed the drivers for treatment selection. Findings and recommendations for patient program were used to prepare forrecombinant factor product launch

- Performed market research and developed marketing plan to expand operations ten fold by targeting attractive market segment- Developed pricing strategy and business model for sustainable operations that is projected to reduce cost by over 70% per pound of food distributed

Research media, create press releases, coordinate events

Mba, Marketing And Strategy

Activities and Societies: Member of Marketing Club, Consulting Club, Healthcare & Life Science ClubGMAT 700 (92 Percentile)

Certificate, Market Research

Ma, Strategic Public Relations

Activities and Societies: Elected VP of Student Association of School of JournalismGPA 3.71/4.0 School of Journalism Scholarship

Ba, Foreign Languages And Literatures

Activities and Societies: VP of Public Relations, Student Association of Department of Foreign Languages and Literatures Staff writer.