WHAT I DOI conduct primary consumer research among Hispanic, African American and Asian American consumers to help clients grow their business in these segments. Whether you’re just dipping your toe in the waters, trying to make a business case for targeting multicultural consumers in your company, or you already have a multicultural or Total Market strategy in place and want to test some positioning ideas or advertising concepts, our research consulting services cover the entire spectrum of the marketing process.WHY IT MATTERSDubbed “the new majority,” multicultural consumers as a group will exceed 50% of total U.S. population by 2050. HOW I DO ITDepending on your business objectives, the target age group, ethnicity, your budget and timeline, we tailor research methodologies and tools to help you achieve your research and business objectives. Some of the tools we employ (but not limited to) are online survey, mobile research, hybrid qual/quant research, ongoing co-creation community, in-home interviews, online/mobile diaries, in-person interviews.WHO I AMI'm a strategic and visual thinker, complex data synthesizer, group facilitator and market researcher. I’ve been conducting research among multicultural consumers in the U.S. for more than two decades. Each research study reveals intriguing insights between consumer behavior, mindset, culture and business opportunities. I love what I do and treasure the moments how I got here.SPECIALTIESAdvanced analytics, hybrid research design, information visualization, multicultural research and marketing, research in China (bicultural and trilingual - native speaker of Cantonese and Mandarin)INDUSTRY INVOLVEMENTAd Club New YorkAlliance of Inclusive and Multicultural Marketing, ANAAsian American Advertising FederationAsian Federation of Advertising AssociationsQualitative Research Consultant Association