Sparkle Pratt Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

*Manage the Media Planning team to develop cost-effective media plans that achieve clients' campaign goals within their budgets*Support the Sales team in digital media campaign planning and developing strategic recommendations*Collaborate closely with the Associate Director to streamline processes, implement best practices, and update product offerings and rate card strategy Proactively identify and address system issues, priorities, and process gaps to optimize efficiency and drive revenue growth and client retention*Combine internal analysis with ongoing market research and competitive landscaping to advise pricing, partnerships and market opportunities for new and existing products Partner with stakeholders to understand campaign objectives and KIPs and strategically utilize inventory and products to maximize revenue*Build effective relationships with colleagues throughout the Blavity organization to support analysis of product performance based on multiple internal metrics including technical, financial, sales and strategic benchmarks*Partner with the Ad Operations team to manage and control inventory (understanding sell through rate, as well as what is not sold)

Greater Los Angeles Area

* Develop and produce original content.* Develop partnerships with artist, labels, managers and publicists; develop and maintain media/contact list.* Develop & implement social media/business strategy to drive new business and engage fan base.* Talent scout and seek out new artist/companies to book for show/interviews.* Manage all seven radio shows and interns under the Home Grown Radio network.* Coordinate events; outreach to vendors and performers.

Los Angeles, California, United States

* Lead a team of media planning specialists in executing a high volume of RFPs effectively and within client standards. * Train Media Planners and Coordinators on media and strategy across traditional and digital media.* Responsible for resourcing and implementing structure for my teams processes and systems.* Serve as day-to-day media planning contact on top tier priorities from strategic development through to execution. * Represent media team in cross-functional meetings to ensure integrated campaign development of paid media strategies and creative asset rollout. * Act as the primary operational point of contact for cross functional teams and communicate regularly and clearly to ensure alignment between teams* Assist with the development and execution of multi-media advertising sales strategy.* Maintain knowledge of audience trends and consumer behavior.* Work with account directors to develop sales materials and reporting decks.* Report on the success of campaigns.

Los Angeles Metropolitan Area

* Assist with the development and execution of multi-media advertising sales strategy* Foster working relationship with account and client teams to facilitate flawless execution of plans.* Assist sales with managing opportunities* Maintain knowledge of audience trends and consumer behavior* Work with account directors to develop sales materials and reporting decks* Report on the success of campaigns

Greater Los Angeles Area

* DRI of events, managing the logistics of multiple events at a time.* Create event proposals and sales decks. Build and manage budget.* Presence Manager; managing and overseeing on day of events.* Communicating with marketing team to create effective advertisements for each event.* Creating sales opportunities for future events during client liaisons and during events.* Track event key performance areas and identify items to work on for future events.

Greater Los Angeles Area

* Curate marketing plan and manage the daily runnings of the accounts, activations and experiential/digital campaigns.* Manage relationships between client and sales, serving as the interface between customer service and the sales team.* Maintain existing relationships with a client, so that they will continue using the company.

Greater Los Angeles Area

* Managed our social feeds of over 2 million followers combined.* Developed, implemented and managed marketing strategies, activations and campaigns; oversee branded content.* Grew audience, reach & engagement to drive traffic and awareness.

Greater Los Angeles Area

* Curated music and videos postings with accompanying copy for the Media section (Audio & Video).* Maintained relationships with Artist, Managers, PR’s, Label Reps, Journalist, Editors, to secure premieres and placement of music/videos on site.* Updated website with original content including artist interviews and curated list.