Guiding and supporting our operational teams and campus partnerships at The University of Texas at Arlington, Texas Woman's University, Midwestern State University, Abilene Christian University, Angelo State University, The University of Texas at Permian Basin, and TAMU Texarkana.

Led an award-winning dining operation for The University of Texas at Arlington with 15 directors and over 400 associates. Focused on driving innovative programs matched with high quality meals and unforgettable experiences for our students and guests. Maverick Dining operates with 2 residential dining facilities, over 15 different retail concepts, and a full catering service.• West Division Summit | 2023 Regional "People Pillar" Award Winner• Driving Revenue: While combating the pandemic's impact, Maverick Dining exceeded annual revenue projections each year between 2020-2023 by an average of +12.8%. This includes the implementation of Grubhub mobile pick-up, exciting theme meals, interruptive pop-up programing, and evolving our national and local brands in alignment of guest preferences.• Guest Satisfaction Scores: Received 4.5 / 5 scoring from our students and guests when evaluating our the safety and sanitation of our operation during COVID-19. Maverick Dining also earned 4.2 / 5 scoring on our variety of brands and quality of meals despite an abbreviated model due to the pandemic. The national average of this survey was 3.8 and 4.0, respectively.• People & Program Recognition: With humility, Maverick Dining has earned several national recognition features including five "National Sandwich Competition" winners and five "National Food Service Hero" winners with Food Management Magazine. Additionally, Maverick Dining teamed up with the Environmental Protection Agency (EPA) for a national presentation of our efforts in sustainability and wellness in higher education dining. This presentation was featured live in front of 92 campuses. 2021 National EPA Award Winner for Sustainability and Food Waste. 2022 NACUBO National Winner for Campus Sustainability in Dining.• Crisis Feedings: Between 2020-2021, Maverick Dining coordinated over 2,200 supplemental meals for students in quarantine and isolation. We fed over 9,400 meals during Winter Storm Uri in 2021.

Steered the rapid execution of revenue growth and guest engagement for nearly 50 partnerships throughout the West Division. Supported a marketing core of 22 managers across fourteen states while developing their skills to empower their future through our signature "Four Pillars" philosophy of marketing. Heavily devoted to annual partnership growth and retention strategies by sharing our stories of innovation, collaboration, and our passion for food beyond the plate. Newest partnerships include Seattle University, San Jose State University, Cal State East Bay, CSU Northridge, and CSU San Bernardino as well as the retention of our wonderful partners in the University of Nevada, Reno, CSU Stanislaus, and Idaho State University.• Be-A-Star Recognition | 2018 'National Difference Maker of the Year' Award Winner• Voluntary Revenue Growth: Through strategic programming and assessing profitable revenue, led the West Division to drive commuter and voluntary meal plans through innovative campaigns such as the Early Meal Plan Sign-Up Competition. In Spring 2019, our marketing core drove over $350,000 in voluntary revenue in just six weeks. To conclude FY19, the West Division exceeded its annual budget of voluntary revenue by $500,000 as well.• Fostered an Engaging Culture: With many marketers scattered across the West, consistently focused on building a culture of accountability, camaraderie, and collaboration. Developed a measurement tool in the "The Spark" to ensure our marketing core was able to flash their promotional efforts and sales twice a month. Devised a best legacy event competition known as the "Residential Showdown" to ensure that we invoked teamwork between our operators, chefs, and marketers in engaging our residential guests through premium event planning.

Supported our daily and weekly promotional standards across twelve accounts within the state of Florida with an accumulative volume of $88M. Developed systematic programs to support our Marketing Managers within each account. These included the "Four Pillars" Philosophy, Proof of Performance Measurement, and new student orientation enhancements.Notable Best Practices:• New Sales & Retention: Supported in the expansion and retention efforts for the Florida District with the acquisition of Florida Polytechnic University and retention of the University of North Florida. Collaborated with district management in pursuit and success of five different preemptive renewals including Florida Atlantic University (and Athletics), Barry University, Southeastern University, Stetson University.• Marketing Management: Successfully staffed 1-2 marketing managers and coordinators at each account within the Florida market. This was to ensure that our clients were well equipped with a storyteller with a concentration on direct revenue growth. Unveiled the "proof of performance" campaign to our marketing team to ensure we were effectively managing revenue and guest satisfaction performance within our promotions, market research, and event marketing.

Managed all marketing and advertising actions for dining services at Florida Atlantic University while supporting Nova Southeastern University. This included the development of meal plan sales campaigns, limited time offers and suggestive selling initiatives, event marketing, social media and digital media, partnership development across campus, FAU Stadium dining, and website management. Notable Best Practices:• "Fuel Up" Campaign: Drove over $80,000 in three weeks targeting our voluntary audience (+189 additional voluntary meal plans) anchored by several unique incentives ranging from complimentary gas (in partnership with Valero) as well complimentary meals from Chick-fil-A. Profit margins for this swift campaign landed at 93.5%.• Grassroots Initiatives: Developed an interactive dining mascot to spearhead declining balance sales at Florida Atlantic University. "Captain Flex" would promote to our students the use of their Flex Bucks within our retail dining destinations. This fun and engaging campaign would lead to an average of $230,000 in DB sales per semester. This would typically capture 93-94% of our market.• National Five Jewel Award (Diversity & Inclusion): In collaboration with Florida Atlantic University, FAU Dining Services won the National Five Jewel Award in 2015 for our celebration of diversity and inclusion. Produced, filmed, and edited our five-minute submission highlighting our signature program, "Dining on Diversity." Twice a week our management would meet with our associates to enjoy a personal lunch to talk and learn about all things beyond our business. We learned about each our associates' respective countries and cultures. This led to a boost in morale, top-line revenue, and guest satisfaction. (Note: Winning video can be viewed in creative portfolio below.)

Drove and managed all promotional tactics in revenue generation and guest experience at the University of Memphis, Rhodes College, Christian Brothers University, and Union University.Notable Best Practices• Multi-Account Management: Directed marketing tactics for dining services at 4 different accounts in the greater Memphis area: the University of Memphis, Rhodes College, Christian Brothers University and Union University ($19 Million District). Managed department at the University of Memphis (base account).• Meal Plan Sales Achievement: $2.9 million (Fall 2011, University of Memphis) and $9.1 million (Spring 2013, all four schools) in meal plan sales via aggressive orientation and advertising campaigns. Heavy concentration on customer experience through event marketing and program development. • Consumer Behavior Analysis: Proficient in focus group leadership and date compilation. Initiated “Dining Style” surveys twice a year for continued evaluation on dining service. Strong background in suggestive selling and consumer relations training; directing these trainings four times per year. Consistent execution competitive analysis. • Digital & Social Media: Managed and maintained all four university/college dining websites for each account and their e-mail marketing (10,000 customers). Increased social media followers on Facebook and Twitter by a shared total of 98.7%. Member of the Social Media/Technology Champion Team for the ARAMARK Southern Region. Highly proficient in video production; produced 7 online commercials (“video bumps”) for the University of Memphis that have collected over 4,000 views (YouTube).