Shaun Parnell work email
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Innovative leader with proven success driving growth through strategy, operations, sales, technology, product management, and building large complex teams. Client vertical experience includes travel/hospitality, CPG, B2B, eCommerce, consumer products, entertainment, automotive, energy, and retail. Advanced technical expertise across a variety of ad tech, martech, and cloud service applications.SKILLS:- Leadership- Technology Enablement- GTM Strategy- CRM Design / Automation- Strategic Communications- Contracts & Negotiations- Innovation / Product Development- Reducing Costs- Resource Management- Process ImprovementTECHNICAL:- Media: DV360, TTD, Google Ads- Social: FB/IG, TikTok, LI, Twitter- Analytics: GA4, GTM, Google Optimize- CRM: Salesforce, HubSpot, Pipedrive- ESP: Hubspot, MixMax, Outlook.io- Cloud Services: AWS, GCP- Database: SQL, MySQL, PostgreSQL, RedShift, BigQuery- Data Vis: GDS, Tableau, PowerBI, Sisense, Lucid Chart- ETL: Matillion, Google Dataflow, Alteryx- Project Man: Trello, Monday, Jira, AsanaEXPERIENCEREV MANAGEMENT$25MMCLIENT BUDGET MANAGEMENT$50MM50+ ClientsTEAM DEVELOPMENTManaged 30 Team Members6 Locations3 CountriesM&AContributed to 2 company exitsCo-Founded multiple start-upsABOUT ME- List Maker- Foreign traveler- Star Wars aficionado- True Crime podcasts- Played soccer In college
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Vice President Marketing TechnologySrs Real Estate Partners Dec 2022 - PresentDallas, Texas, Us
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Chief Data OfficerThe Parnell Group Jan 2022 - PresentPrimary Product architect for TPG proprietary business intelligence platform, Adaptive Technologies. The Adaptive platform can be quickly customized to be the mission control for driving growth through digital transformations.Develop customer profiles and buyer personas in order to align your creative development and marketing mix. Supports holistic media plans and business analytics all in one place. Ingest data from any datasource to a central warehouse. Automate workflows and data transfers to reduce the time needed to develop insights and take action.Data blending and normalization across all marketing channels are critical to understanding the story behind the data. Adaptive helps you manage this with ease. Seamless media activation/omnichannel reporting:DisplayVideoSocialSearchEmailAnalyticsCRM -
Founding MemberInnercircle Technologies Jan 2022 - Jun 2023Dallas-Fort Worth Metroplex, Tx, UsConcepted and developed sales enablement technology platform that drives warm introductions in the B2B space by leveraging client executive networks, social media, and CRM strategies.Created the prototype database architecture and algorithms using cloud technologies.Worked with a combination of engineering teams in the US and offshore to develop the product for scale. Built out the GTM strategy, lead gen, and management of customer success end-to-end for 30 clients. Inbound, Outbound, and Content channel planning/implementation -
Vice President - Integrated MediaBelo + Company Feb 2020 - Jan 2022Dallas, Texas, UsExecutive leadership team collaborating with Sales, and Marketing to craft the agency product portfolio and go-to-market strategy. Developed guidelines and processes for omnichannel media planning, providing strategic counsel for Directors and Supervisors on the implementation, planning process, and analytics across multiple campaigns.Allocated resources efficiently between on-shore and off-shore teams to maximize profitability with an "agile" mindset. Built cloud data warehouse and automation to facilitate on-target budget fulfillment to support meeting revenue goals. Oversaw the agency's media planning, buying, and analytics products, ensuring that all services are strategically sound and focused on clients’ business goals. -
Vice President - Media TechnologyAnsira Jan 2017 - Feb 2020St. Louis, Mo, UsFocused on driving revenue growth and increased profit by implementing scalable subscription-based media products and embedded analytics solutions.Built agency data warehouse architecture and ETL process consuming 15+ data sources including media platforms and client first party systems.Managed internal and client stakeholders to roadmap feature requests, work with development and DevOps teams to create innovative solutions, write user stories for Agile teams, and actively manage product ETL and data warehouse enhancements.Drove incremental revenue for the agency through supplemental client consulting and professional services such as facilitating MarTech RFPs, onboarding new technologies, and auditing existing infrastructure to identify cost reduction strategies.Prioritized and planned systems integrations between multiple internal proprietary technology solutions by interfacing with C-level, product managers and client stakeholders -
Vice President - Media, Technology, & AnalyticsSquare One Advertising Jan 2013 - Jan 2017Part of executive leadership team responsible for driving growth through innovation and media operations.Responsible for managing the agency's performance media value proposition and developing the company’s media trading desk that drove $2MM in incremental revenue annually for the organization. Involved in talent sourcing/management, facilitating partnerships with technology providers to limit technical debt, product planning, P&L management, and defining intercompany workflows with operations staff, accounting, and executive leadershipPlayed significant role in the company acquisition process, providing regular department financials, technology, and service positioning during the due diligence, and interviews with stakeholders to help close
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Client Services ManagerIprospect May 2008 - Dec 2012London, GbResponsible for developing and managing teams to execute the paid digital advertising programs for major retail and travel brands, including Adidas, Hilton Worldwide, & Estee Lauder Companies, managing upward of $50MM across client portfolios.Improved profitability by reducing the number of labor resources needed to service multiple lines of business through strategic work flows, automationsActed as a primary business owner on an agency developed a self-service portal for Hilton with hundreds of end client users, gathering requirements, troubleshooting issues, and writing user stories for an Agile development team.Formerly Range Online Media, iProspect is a performance marketing agency specializing in paid media direct response, ecommerce, and listings management.
Shaun Parnell Skills
Shaun Parnell Education Details
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The University Of Texas At AustinFoundations Of Business
Frequently Asked Questions about Shaun Parnell
What company does Shaun Parnell work for?
Shaun Parnell works for Srs Real Estate Partners
What is Shaun Parnell's role at the current company?
Shaun Parnell's current role is Leadership, Innovation, Systems.
What is Shaun Parnell's email address?
Shaun Parnell's email address is sh****@****ail.com
What schools did Shaun Parnell attend?
Shaun Parnell attended The University Of Texas At Austin.
What skills is Shaun Parnell known for?
Shaun Parnell has skills like Digital Marketing, Online Marketing, Online Advertising, Ppc, Google Adwords, Digital Strategy, Strategy, Google Analytics, Sem, Integrated Marketing, Display Advertising, Digital Media.
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