As Chief Marketing Officer at SoftwareOne, I oversee marketing strategy, planning and operations globally. I also sit on SoftwareOne's Extended Executive Board. SoftwareOne is a leading global IT services and software company. Its hallmark is going above and beyond the ordinary to maximize the value of technology for its clients. It accelerates SaaS, cloud, data and AI/Gen AI adoption; enhances workplace productivity; optimizes ROI from IT spend, and transacts 7,500 software brands with simplified access and support. Headquartered in Switzerland, SoftwareOne (SWON) has ~9,300 employees in over 60 countries and is listed on the SIX Swiss Exchange with FY2023 revenues of CHF 1B+ (USD 1.125B).I'm a B2B CMO focused on SaaS, IT and Services sectors. My purpose is to up-level marketing to take the business where it needs to go next. As a marketing leader I am equally ROI, narrative and market driven -- delivering the trifecta of brand, demand and transformation. Building high-performing teams and specialist networks, I understand what an organization needs whether it's getting to 1M, 100M or 1B+ and how to move between stages. For 25 years I've championed global brands Accenture, Cognizant, Deloitte, PwC... channel powerhouse Presidio... and high-growth startups like Diligent and Aspenify. I’m fascinated with how emerging technologies create new possibilities for humans and the world around us – from generative AI, LLMs and data analytics, to customer experience and workforce productivity, application modernization and development, to blockchain, Internet of Things/ IOT and security/ privacy/ trust. With a growth and accountability mindset, I'm not happy if I can't point to bottom line results and next-gen capabilities. At the same time, I'm also a firm believer that technology must be responsible, ethical, and sustainable. Skills include: - Marketing strategy, management and operations including martech- Market research, sizing and segmentation- Product and solutions portfolio marketing- M&A marketing due diligence and post-merger integrations- Field, revenue, growth, performance, demand gen, ABM, partner/ channel marketing- Business development, inside sales, sales enablement- Corporate communications, public relations (PR), analyst relations (AR), IR communications- ESG, DEI and LGBTQ+ allyship- Brand launches, storytelling, thought leadership and content- Digital, social paid advertising; SEO and AI search- Employer brand and talent acquisition marketing