- Built GTM strategy, brand positioning, brand messaging, marketing funnel, and product pricing incollaboration with stakeholders- Leading the product planning & strategy, product design, feature prioritization and development ofthe platform with stakeholders- Heading the product design in collaboration with design team to come up with the screens andprototypes- Setting up community based content ecosystem and its execution to drive product led growth- Leading the product planning sessions with stakeholders and development team- Handling requirements gathering and story breakdown and prioritization in collaboration withstakeholders- Collaborating with dev team for feature development and its functional and acceptance testingLeading marketing activities including content strategy for website SEO blogs, newsletter, webinars,social media, and advertising

- Managing product backlog in Jira by formulating user stories from the product vision and user story roadmap.- Being a part of sprint planning to collaboratively understand the priority and value of user stories.- Being a part of daily scrum with the dev team to understand updates, issues, changes and bottlenecks.- Participating in scrum review and retrospective to understand the quality of features released.- Acknowledging developers with the value and nature of a user story.- Developing wireframes for pages on the website.- Managing user testing and discovering bugs in the existing user flow.- Managing UX and optimum usability of the product for the complete user journey.- Implemented SOPs for social media to make sure the messaging aligns with the product vision.- Handled user feedback sessions with the sales team and formulated into user stories.- Managing stakeholders’ requests and priorities and communicating product releases to stakeholders.

- Planned strategy for lead gen through Facebook ads. Handled audience research and budget planning, creation of ad copies, and posts for multiple e-learning products in the IT certification industry. - Performed Facebook ad optimization through retargeted ads to increase conversion rates.- Automated lead gen campaign leads to CRM with appropriate segmentation to later run retargeted campaigns.- Implemented LinkedIn marketing SOP for acquisition with the team to build conversations with highly targeted audiences.- Planned, and created SOPs for executing content strategy for social media marketing. Handled social media post creation and scheduling with the team.- Created and implemented lead gen campaigns, created landing pages, and implemented lead gen funnels with Google ads. - Performed keyword research, and content plan, handled blog content creation with writers, and content publishing. - Sorted on-page optimization issues like site structure and URL structures, and existing product page content optimized for SEO. Helped product pages rank for root keywords on Google's first page. - Planned email marketing content strategy for different audience segments and implemented multiple email marketing campaigns including informational, sales, feedback, or survey campaigns using Mailchimp. - Created WhatsApp marketing campaigns for better audience reach for the existing audience base.

- Implemented research and planning of the pitch deck, pitching, onboarding, planning with the clients and the team for content strategy, and implementation of SOPs for execution.- As a part of the content strategy for clients, planned various campaigns that included different content formats for different distribution channels. The types of content we planned included storytelling teasers or trailers for promotional and advertising purposes, video testimonials, case studies, curriculum videos, and other pieces of content like behind the scenes.- Created content strategy for Social Media Marketing with a team of creators including posts, pdfs, case studies & videos, and helped the various distribution channels grow especially Instagram and LinkedIn.- Handled website development for clients including pitching, onboarding, planning, wireframing, designing, and implementing fully functional websites.- Implemented Facebook ads from planning campaigns & campaign goals, budget planning, research on the target audience, creation of ad copies & ad posts, and implementation of the complete funnel to land E-learning clients for curriculum-based content creation from all over India.