Sasha Pasulka Email & Phone Number

Scottsdale, Az, Us

Founded and led a B2B martech startup from concept to product launch, driving innovation in the use of generative AI for sales and marketing teams. Orchestrated every aspect of the company’s growth, from building the team to securing funding, while navigating a highly competitive market.Pioneering Product Vision: Conceptualized and brought to market a cutting-edge generative AI solution that transformed the way B2B revenue teams leverage video and audio content, delivering significant improvements in ROI for enterprise clients.High-Impact Team Leadership: Assembled and led a top-performing cross-functional team, rapidly developing a high-impact SaaS product from scratch and achieving market readiness within 6 months—demonstrating exceptional execution under tight deadlines.Strategic Growth & Market Penetration: Developed and implemented a comprehensive go-to-market strategy, leading to participation from 20+ enterprise customers in beta testing. Achieved high user engagement, with 25% of users active weekly and 50% active monthly.Capital Raising & Financial Management: Secured initial funding, effectively managed burn rate, and optimized cash flow to maintain operational efficiency in a capital-intensive startup environment.Customer-Driven Innovation: Engaged directly with early adopters to gather actionable insights, driving rapid product iterations that aligned with market needs and enhanced user experience.

Phoenix, Arizona, Us

Founded and rapidly scaled the marketing function at this venture-backed proptech startup, playing a critical role in driving company growth and enhancing collaboration between sales and marketing to achieve key business objectives.Transformational Leadership & Strategic Growth: Spearheaded the company’s shift from a sales-dominated model to an integrated inbound marketing engine, driving over 60% of monthly sales opportunities and contributing to a rapid increase in new client acquisition. Collaborated closely with sales leadership to align marketing efforts with revenue goals, fostering a unified go-to-market strategy that scaled ARR from under $10M to over $50M.Partnership with Sales to Drive Results: Worked hand-in-hand with the sales team to create targeted campaigns, improve lead quality, and enhance sales enablement. Developed buyer personas, messaging, and value propositions that equipped sales with the tools needed to close larger deals and drive consistent revenue growth.Multi-Channel Demand Generation: Designed and executed high-impact, multi-channel marketing strategies—encompassing email, SEO, SEM, webinars, field events, content marketing, social media, PR, and digital advertising—that consistently exceeded pipeline and revenue targets.Brand & Market Positioning: Led a comprehensive rebrand of the company, launching a new website and refreshing the visual identity to elevate brand perception. Driving Digital Transformation: Championed the digital evolution of marketing operations, introducing tools like HubSpot, Tableau, and Salesforce to streamline processes, enhance data-driven decision-making, and improve campaign ROI.

New York, Ny, Us

Led strategic initiatives at this Series C martech company, playing a key role in driving revenue growth, optimizing go-to-market strategies, and leading the business through market challenges, including the global pandemic. Splash was successfully acquired by Cvent (NYSE: CVT).Strategic Leadership in Adversity: Navigated the company through a critical period when in-person events—the core of our product offering—were no longer viable due to COVID-19. Pivoted the business strategy, transforming Splash into a growth engine by adapting product offerings to virtual events and developing creative demand generation strategies that still grew revenue, despite unprecedented market challenges.Cross-Functional Leadership for Growth: Partnered with sales and product teams to implement a cohesive go-to-market strategy, improving opportunity conversion rates from 18% to 23% and increasing average contract values. Focused on cross-departmental collaboration to align marketing, sales, and product development, driving consistent growth and operational excellence across the company.Data-Driven Decision Making & Scalability: Developed and led high-impact, data-driven demand generation campaigns, exceeding quarterly opportunity generation goals by 20%. Created a scalable, repeatable marketing framework that empowered both the marketing and sales teams to operate efficiently, ensuring consistent pipeline growth and revenue contribution.Resilient Event Strategy: Reinvented the company’s event strategy during the pandemic, executing successful virtual events and enhancing brand presence through targeted activations. Leveraged both in-person and virtual events to drive engagement, strengthen customer relationships, and build a sustainable pipeline.

New York, Ny, Us

New York, Ny, Us

Phoenix, Az, Us

Pioneered and led the product marketing function at this B2B marketing technology company, playing a pivotal role in developing cross-functional strategies that accelerated product adoption and market growth. Founding Product Marketing Leadership: Established and scaled the product marketing department from the ground up, aligning product, sales, and marketing efforts to create a cohesive, go-to-market engine. Demonstrated leadership in building a high-performing team that enabled strong collaboration and drove business growth.Strategic Go-to-Market Execution: Led the development and execution of comprehensive launch and go-to-market strategies for new products, significantly increasing market penetration and customer adoption. Focused on leveraging market insights and competitive positioning to inform product strategy and ensure alignment with sales and revenue goals.Sales & Marketing Alignment: Worked closely with the sales team to create targeted sales enablement tools, full-funnel content, and competitive research that drove substantial improvements in lead conversion and sales team effectiveness. Leveraging Customer Stories: Created compelling customer evidence, including high-impact videos and case studies, that helped articulate the product’s value and contributed to stronger market differentiation. Sales feedback described these efforts as the most impactful marketing initiatives the company had seen, underscoring my ability to drive meaningful results through customer-centric marketing.

Seattle, Wa, Us

Seattle, Wa, Us

Led product marketing team during a period of explosive growth at Tableau, a global leader in data visualization and business intelligence. Played a key leadership role in scaling the business from under $100M to nearly $1B in annual revenue, which included a highly successful IPO.Strategic Leadership & Team Expansion: Directed the growth and scaling of the product marketing team as the company expanded from a startup into a global industry leader. Oversaw critical product marketing initiatives that supported exponential revenue growth and the company’s IPO, reinforcing my ability to lead through high-growth phases.Global Product & Market Leadership: Spearheaded global product marketing efforts, managing comprehensive lifecycle marketing, product launches, customer evidence, and community programs. Expanded Tableau’s community to over 400 global user groups and online forums, enhancing customer engagement and brand loyalty.Cross-Functional Collaboration & Product Innovation: Worked closely with executive teams, sales, and product development to drive go-to-market strategies and product positioning, ensuring alignment with business goals and market demand. Developed and executed global product marketing campaigns that solidified Tableau’s leadership in a highly competitive market.Content Creation & Brand Storytelling: Authored key content, including CEO speeches, sales decks, case studies, and product demo scripts, significantly elevating the company’s brand presence. Led the creation of thought-leadership materials that amplified Tableau’s market positioning and drove engagement with key audiences.

Seattle, Wa, Us

As the founding product and marketing leader at this early-stage social platform startup, I was instrumental in driving product development, user acquisition, and market visibility from the ground up.End-to-End Product & Growth Leadership: Led the full product lifecycle and user acquisition strategy for a social platform built on Facebook, achieving rapid growth in user engagement. Drove the company’s product vision, working closely with developers to create a dynamic and data-driven product that captured the market’s attention. This resulted in significant user acquisition and engagement, positioning the platform as a disruptive player in its niche.Data-Driven Product Innovation: Applied deep data analysis of user behavior to quickly iterate and improve product features, increasing conversion rates and user retention. Innovative Market Positioning & Brand Leadership: Directed the company’s go-to-market strategy, blending product marketing with creative digital strategies to amplify the brand’s presence.

Led digital strategy and business development for high-profile entertainment clients at this boutique agency, driving brand growth and digital transformation for globally recognized artists and estates.High-Impact Client Leadership: Managed digital strategies for iconic entertainment clients, significantly enhancing their digital presence and audience engagement. Led efforts to develop personalized strategies that expanded their reach and created enduring online communities, demonstrating an ability to drive strategic vision and execute on high-stakes projects.Strategic Growth & New Business Development: Expanded the agency’s client base by crafting compelling proposals and delivering innovative digital solutions to prospective clients. Played a pivotal role in securing new business opportunities, showcasing leadership in both client acquisition and long-term relationship building.Partnering with Industry Titans: Led strategic partnerships with major digital platforms like Facebook, Twitter, and Google, securing key collaborations that amplified client brands and opened new revenue channels. Delivered workshops and training sessions to enhance clients’ digital literacy—such as teaching Duran Duran to use Twitter—demonstrating leadership in both digital strategy and client education.Optimizing Digital Advertising & ROI: Developed and implemented online advertising strategies that optimized clients' digital presence and maximized the effectiveness of their advertising spend. Leveraged data-driven insights to continuously refine campaigns and deliver measurable results, driving ROI for high-profile clients.

Founded and led a successful online media company, transforming it into one of the top entertainment destinations for women aged 18-35, with over 4 million unique readers and 15 million monthly page views. Grew the company from inception through acquisition by private equity.Strategic Vision & Business Growth: Built a thriving media brand from the ground up, developing highly engaging web properties that attracted a loyal and large audience. Drove growth through strategic marketing, social media, and interactive campaigns, positioning EB Media as a leader in the entertainment space for millennial women.Monetization & Revenue Strategy: Led the company’s ad sales and revenue generation efforts, including sponsorships, contextual advertising, banner ads, and partnerships. Developed monetization strategies that maximized ad placements and leveraged industry trends to identify new revenue opportunities.Team Leadership & Talent Development: Recruited and managed an award-winning editorial team. Fostered a culture of creativity and collaboration, ensuring high-quality content production that resonated with the target audience.Successful Exit: Led EB Media through a successful sale to a private equity firm, demonstrating my ability to build, scale, and create value that attracted acquisition interest in a competitive market.

Falls Church, Va, Us

Designed, developed and tested mission systems software for the F-35 Joint Strike Fighter.

Certificate, Data Science

Mba

Certificate, Systems Engineering

Bs, Computer Science

Education record