Driving Forward is a non-profit organization which supports 1st generation and underrepresented college students transition successfully from college to career.For more on the Driving Forward mission, check out www.drivingforward.org.

- Help migrate clients outdated websites to Shopify and teach them how to operate the backend- Provide strategic support and direction to clients on a variety of issues including but not limited to website development, e-commerce support, marketing, and engagement/action planning- Assist with the preparation of project plans and management of project budgets and schedules- Create, monitor, track, and adjust project plans based on critical milestones-

- Design and execution of the company’s marketing automation and digital marketing programs- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Participate in planning and strategy meetings with marketing and sales teams to gain a better understanding of their needs and provide guidance and leadership on the best ways to organize and execute digital campaigns.- For our Account-based Marketing and Sales program, manage the targeted ad platform and oversee the database of named accounts. Monitor success and make adjustments accordingly.- Use website analytic tools (i.e. Google analytics, SEMRush) to recommend website modifications to enhance performance.

▪Supported brand teams in the planning and execution for all web-related enhancements (operational emails, web copy, social media posting timelines & checkout updates)▪Managed and published original high quality content that lead to an increase in engagement on social media platforms ▪Worked with copy and creative external and internal partners (e.g. designers, analyst, lawyers, etc.) to ideate and execute compelling content ▪Developed and executed activates for end to end project deliveries, including project plans, estimations, budgets, and requirements for development through implementation ▪Created influencer marketing strategy for clients across Instagram and Facebook that lead to 3000% increase in brand awareness across all brands ▪Owned the day-to-day project management of email marketing campaigns; including campaign scoping, production, audience definition, asset delivery, and deployment▪Identified and quantified the key factors for client success and communicate them effectively to drive retention and expansion; contribute to creating a successful client roadmap, as well as supporting efficient marketing services and messaging▪Improved the overall customer experience by collaborating and overseeing on various projects relating to web development, social media postings, user experience, IT systems operations, logistics & customer service▪Identified and tracked front/back-end web platform issues and worked directly with shared services and brand teams to prioritize and resolve them▪Assisted in end-to-end system quality assurance and build testing of all websites▪Contributed to operational/logistical planning, reporting and analytics▪Ensured projects were completed on-time and within budget of client requirements ▪Created bi-weekly, and monthly status reports that were distributed and reviewed with clients▪Stayed up-to-date with new digital technologies and social media best practices ▪Managed Google, Facebook, and Instagram Ads

▪ Directly worked with the director of marketing and the graphics team to update the website daily with promotions to help generate revenue this included holiday and sales themes ▪ Helped manage and facilitate cross functional team planning and execution▪ Defined IT project goals with the CTO’s input then executed project strategy ▪ Managed over 5000 discount codes for all social media marketers ▪ Facilitated product planning, progress updates, and reporting when it came to new product launches▪ Managed over 1000 different UPCs across all e-commerce avenues (Amazon, Ebay, Facebook, Instagram, and Website) via GS1 system▪ Lead all meetings that pertained to product launches with the web development team and graphics team▪ Managed domains and registering of new domains▪ Worked cross functionally with Customer Service department, Legal department, and Supply Chain department to update copy across all websites▪ Stay up-to-date with new technologies from hardware to software ▪ Trained internal teams to integrate and maintain a cohesive inventory system for over 300 Apple products

- Coordinate with HR to obtain and set-up new hardware for existing/new employees- Create the build, update, and deployment of OS X production images- Implement and deploy new hardware and software technologies- Manage inventory of all technology devices for over 200 users- Implemented SOPs for helpdesk/tickets system - System administrator of all executives- LAN/WAN networking troubleshooting- Helped with mobile email and wifi setup for all employees- Research and resolve system errors and networking errors

- Help students with mobile email and wifi setup for easy access to the internet and mail- Research and resolve viruses, malware, and system errors- Review, document, and process laptop claims for reference use and tracking purposes- Delivered technical support across Seton Hall Campus- Initiated on-site training for new student IT Specialist - Delegate responsibilities when distributing laptops to roughly 1500 students

- Inspected fire and EMT trucks for proper equipment on a daily basis- Assisted in putting fires out in teams of 4 or more- CPR certified

- Create and manage watch and accessory product specification files for clients- Assist in planning future Gucci advertisements in magazines and nationwide billboards - Assist in sending product samples for the 2013 Grammy’s and 2013 Latin Grammy’s- Record and process invoices for purchase orders of over $100,000 and easy referencing - Create PowerPoint presentations on watches and accessories for future clients - Assist in bookkeeping tasks to include accounts payable, future advertisement run dates, and past co-op advertisements with clients

- Manage and created various mail merges files which lead to an increase in clients- Meeting minutes during legal consultations - Legal Research via multiple law search software - Review, document, and process legal briefs

- Lead financial position in Naya Andaz 2013 Dance Competition - Process Invoices to keep track of checks and balances for clients- Handle Ground Events for advertising products and promotions for clients which lead to an increase in business - Administrative tasks which lead to smooth day to day business activity

- Maintained customer relations by creating promotional events for regular customers - Trained employees on how to serve/bartend and take care of customers and help improve customer relations - Supervised 5 staff members during banquets of 30-125 people - Maintained inventory for over 100 items worth $7,000

- Maintained photo printing machines - Organized inventory of over 300 items worth $10,000 and reordered items off of supply and demand- Cashier of $700 at any giving time

- Sold more than $10,000 in products - Demonstrated strong customer relations which lead to repeat customers