Steve Patterson Email & Phone Number

Newport Beach, CA, US

Aspyr Holdings & Vytal Ventures operate more than 50 Orangetheory Fitness and Restore Hyper Wellness franchise locations throughout California. Learn more at orangetheory.com and restore.com.

Newport Beach, California, US

Five Fathoms Consulting Group is a marketing consultancy built on the idea that too many marketers only skim the surface when it comes to truly understanding their customers' needs. Five Fathoms CG goes to greater depths, revealing the insights, attitudes and behaviors that allow clients to build meaningful messages and drive long-term customer engagement..

US

• Recruited by Private Equity to transform the 50-year-old Lindora Wellness brand, a medically-based and physician-supervised health care company, which operates 33 clinics in Southern California with a staff of more.
• Completely rebranded the company and changed the marketing approach driving a 40% increase in new patients and a 50% increase in revenue within the first 3 years
• Achieved a remarkable 18X MROI and grew LTV to an average of $6.3K per patient
• Championed a complete digital marketing transformation by building an extensive Marketing Stack (Hubspot, Zingle, Call Rail, Podium, Yext, Shopify Plus, etc.) and migrating to a predominantly digital media strategy.
• Developed a complete front-end customer experience (CX), leading to a 15% improvement in program conversion rates
• Built a completely new eCommerce presence (Shopify Plus) promoting the sale of 80+ wellness-related food and supplements, driving a 24% growth in AOV

Laguna Beach, California, US

• INK is a full-service marketing agency recently recognized as one of the fastest growing private companies in America. The agency has helped clients build signature brands like Baja Fresh, DocuTech, Time Warner Cable.
• Reported to the company President delivering $500K in new business in year one and provided strategic thought leadership to C-Suite clients

Santa Ana, CA, US

• Corinthian Colleges was a nearly $2B education company that operated more than 100 trade schools in North America including an online platform. The company was predominantly focused on providing training for.
• Directed a team of six employees in various initiatives concerning consumer insights, new product development, pricing, new site analyses, regulatory analyses, competitive intelligence, focusing on establishing new.

Santa Ana, CA, US

• Responsible for leading a team of 25 employees and two agencies in all aspects of marketing communications content, directing the brand positioning and messaging for Everest, WyoTech, and Heald brands
• Introduced a completely new content strategy approach, reducing lead CPA by 30%
• Authored a broad-reaching CX, student retention and placement initiative focused on developing student professionalism skills, leading to a reduction in attrition and an increase in career placement rates
• Created a $10M CX program aimed at improving prospective student enrollment and retention, successfully implementing the project across 100+ sites within 120 days and raising purchase consideration rates
• Championed customer segmentation research and utilized the findings to develop more relevant, targeted messaging
• Leveraged innovative technology (Apple iTouches) to create a first-of-its-kind high school presentation, driving higher student engagement, delivering real-time lead data, and saving significant resources eliminating.

Developed and led various initiatives focused on business development, advising C-suite clients, and securing assignments for Ketel One Vodka, Los Angeles Tourism and Convention Board, and Roth Capital Partners

• A top 10 agency in the world, part of the WPP global network of communication companies, Y&R Brands has over 170 offices in 78 countries. The Southern California office was the third largest in the world at the time.
• Directed a team of 50+ employees, overseeing the $90M Jaguar account (the office’s largest account) and managing the full spectrum of client communication including brand, retail, and pre-owned marketing
• Oversaw a complete repositioning of the global brand which led to significant increases in brand awareness and consideration
• Delivered the 2002 “London Calling” campaign which led Jaguar to its best sales month ever within the US, winning an EFFIE for marketing effectiveness
• Responsible for the planning, strategy, and tactics used for the global product launch of the XJ Sedan, which was recognized globally as a winner in the WPP Partnership in Practice Program, also receiving praise from.

Responsible for Ford's Mercury Division national advertising, $40MM business.