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Transformative, digital-first, marketing leader focused on growth and exceptional customer experiences. Professional experience across a wide variety of B2C, B2B and DTC categories including health care, wellness, education, SaaS, financial services, telecommunications, automotive, luxury goods and restaurants.Unique combination of deep direct, brand and retail marketing skills at both high-profile companies and leading advertising agencies, working on some of the most respected brands in their categories including Lindora Wellness, Jaguar, Ford, Corinthian Colleges, Verizon and Ketel One.A few highlights:✅ Recruited by Private Equity to transform the 50-year-old Lindora brand that included 33 weight loss and wellness clinics in Southern California. Completely rebranded the company and drove a 40% increase in new patients, a 50% increase in revenue and a remarkable 18X MROI✅ Championed a complete digital marketing transformation at Lindora by building an extensive Marketing Stack (Hubspot, Zingle, Call Rail, Yext, Podium, Shopify Plus, etc.) and migrating to a predominantly digital media strategy that led to a 120% increase in website traffic and a 22% increase in MQLs✅ Introduced a completely new content strategy approach at Corinthian Colleges, reducing lead CPA by 30%✅ Led an agency team of 50+ employees at Y&R, creating a completely new global brand position for Jaguar Cars and propelling the company to record sales while garnering globally recognized awards for marketing effectiveness (Effie, etc.)Love to challenge conventional thinking.Skill Set / Key Words:Performance Marketing | Integrated Marketing | Data Analytics | Brand Strategy | Digital Marketing Strategy | Online Marketing | Paid Search | Social Media Marketing | Programmatic Media | Acquisition | Loyalty | CRM | SEO | SEM | Paid Media | Earned Media | Customer Experience CX | Content Strategy | Segmentation | Customer Research | Marketing Automation | Conversion Optimization | Demand Generation | Email Marketing | Marketing Leadership | Affiliate Marketing | Site Design | E-Commerce | DTC | B2C | B2B | Product Development | Brand Management | Online Advertising | Product Management
Aspyr Holdings | Vytal Ventures
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Head Of Marketing - Orangetheory Fitness And Restore Hyper WellnessAspyr Holdings | Vytal VenturesNewport Beach, Ca, Us
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Head Of Marketing - Orangetheory Fitness & Restore Hyper WellnessAspyr Holdings | Vytal Ventures Nov 2023 - PresentAspyr Holdings & Vytal Ventures operate more than 50 Orangetheory Fitness and Restore Hyper Wellness franchise locations throughout California. Learn more at orangetheory.com and restore.com.
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Chief Marketing Officer | PrincipalFive Fathoms Cg Sep 2022 - Oct 2023Newport Beach, California, UsFive Fathoms Consulting Group is a marketing consultancy built on the idea that too many marketers only skim the surface when it comes to truly understanding their customers' needs. Five Fathoms CG goes to greater depths, revealing the insights, attitudes and behaviors that allow clients to build meaningful messages and drive long-term customer engagement. We offer clients fractional CMO leadership or project-based consultancy. -
Vice President, Head Of MarketingLindora Dec 2016 - Aug 2022UsRecruited by Private Equity to transform the 50-year-old Lindora Wellness brand, a medically-based and physician-supervised health care company, which operates 33 clinics in Southern California with a staff of more than 225 employees. Marketed all products and services including more than 80 wellness related foods and supplements through ecommerce. • Completely rebranded the company and changed the marketing approach driving a 40% increase in new patients and a 50% increase in revenue within the first 3 years• Achieved a remarkable 18X MROI and grew LTV to an average of $6.3K per patient• Championed a complete digital marketing transformation by building an extensive Marketing Stack (Hubspot, Zingle, Call Rail, Podium, Yext, Shopify Plus, etc.) and migrating to a predominantly digital media strategy that led to a 120% increase in site traffic and a 22% increase in MQLs• Developed a complete front-end customer experience (CX), leading to a 15% improvement in program conversion rates• Built a completely new eCommerce presence (Shopify Plus) promoting the sale of 80+ wellness-related food and supplements, driving a 24% growth in AOV• Grew brand reputation by significantly improving customer ratings in both Google and Facebook review platforms• Dramatically improved paid search (PPC) efficiency, implementing test and learn strategies, realizing a 75% reduction in CPA• Built an in-house call center, establishing best practices, resulting in higher new patient conversion rates -
Senior Vice President, MarketingInk Jul 2014 - Feb 2016Laguna Beach, California, UsINK is a full-service marketing agency recently recognized as one of the fastest growing private companies in America. The agency has helped clients build signature brands like Baja Fresh, DocuTech, Time Warner Cable, The Irvine Company, Saris Regis, Trammell Crow, Shea Homes, Yokohama Tires among others. • Reported to the company President delivering $500K in new business in year one and provided strategic thought leadership to C-Suite clients -
Vice President, Strategic Planning & InsightsCorinthian Colleges, Inc. Nov 2013 - Feb 2014Santa Ana, Ca, UsCorinthian Colleges was a nearly $2B education company that operated more than 100 trade schools in North America including an online platform. The company was predominantly focused on providing training for individuals pursuing a career in health care.• Directed a team of six employees in various initiatives concerning consumer insights, new product development, pricing, new site analyses, regulatory analyses, competitive intelligence, focusing on establishing new products and markets for growth -
Vice President, MarketingCorinthian Colleges, Inc. Jul 2006 - Nov 2013Santa Ana, Ca, UsResponsible for leading a team of 25 employees and two agencies in all aspects of marketing communications content, directing the brand positioning and messaging for Everest, WyoTech, and Heald brands• Introduced a completely new content strategy approach, reducing lead CPA by 30%• Authored a broad-reaching CX, student retention and placement initiative focused on developing student professionalism skills, leading to a reduction in attrition and an increase in career placement rates• Created a $10M CX program aimed at improving prospective student enrollment and retention, successfully implementing the project across 100+ sites within 120 days and raising purchase consideration rates• Championed customer segmentation research and utilized the findings to develop more relevant, targeted messaging• Leveraged innovative technology (Apple iTouches) to create a first-of-its-kind high school presentation, driving higher student engagement, delivering real-time lead data, and saving significant resources eliminating staff data entry
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Vice President, Group Account DirectorHeil Brice (Advertising Agency) Apr 2005 - Jun 2006Developed and led various initiatives focused on business development, advising C-suite clients, and securing assignments for Ketel One Vodka, Los Angeles Tourism and Convention Board, and Roth Capital Partners
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Senior Vice President, Jaguar Cars Team LeaderYoung & Rubicam Group Sep 2002 - Mar 2005A top 10 agency in the world, part of the WPP global network of communication companies, Y&R Brands has over 170 offices in 78 countries. The Southern California office was the third largest in the world at the time.• Directed a team of 50+ employees, overseeing the $90M Jaguar account (the office’s largest account) and managing the full spectrum of client communication including brand, retail, and pre-owned marketing• Oversaw a complete repositioning of the global brand which led to significant increases in brand awareness and consideration• Delivered the 2002 “London Calling” campaign which led Jaguar to its best sales month ever within the US, winning an EFFIE for marketing effectiveness• Responsible for the planning, strategy, and tactics used for the global product launch of the XJ Sedan, which was recognized globally as a winner in the WPP Partnership in Practice Program, also receiving praise from the North American President of Jaguar, calling the launch “a new best practice in global launch integration” -
Vice President, Account DirectorYoung & Rubicam Group Sep 1998 - Aug 2002Responsible for Ford's Mercury Division national advertising, $40MM business.
Steve Patterson Skills
Steve Patterson Education Details
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San Diego State UniversityMarketing Minor
Frequently Asked Questions about Steve Patterson
What company does Steve Patterson work for?
Steve Patterson works for Aspyr Holdings | Vytal Ventures
What is Steve Patterson's role at the current company?
Steve Patterson's current role is Head of Marketing - Orangetheory Fitness and Restore Hyper Wellness.
What is Steve Patterson's email address?
Steve Patterson's email address is st****@****ora.com
What is Steve Patterson's direct phone number?
Steve Patterson's direct phone number is +194933*****
What schools did Steve Patterson attend?
Steve Patterson attended San Diego State University.
What are some of Steve Patterson's interests?
Steve Patterson has interest in Education, Arts And Culture, Environment, Health.
What skills is Steve Patterson known for?
Steve Patterson has skills like Marketing Strategy, Strategy, Direct Marketing, Marketing, Advertising, Brand Development, Account Management, Leadership, Integrated Marketing, Marketing Communications, Brand Management, Strategic Planning.
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