Spencer Cheng Email & Phone Number

San Francisco, Ca, Us

Palo Alto, California, United States

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Greater New York City Area

• Organized events with investor, Ignatius Chithelen, to bring together a diverse group of notable people to discuss new business ideas and technological trends. Recent guest speakers have included Professor Cliff Shorer (Columbia Business School), Dick Fuld (Lehman Brothers), John Mack (Morgan Stanley), Divya Narendra (ConnectU, SumZero), Eric Gertler (NYC Economic Development Corporation) and Afshin Goodarzi (1010Data) www.silleycircuits.com

Greater New York City Area

• Performed market research analysis for various regions and industries, including retail, apparel, footwear, eyewear, and luggage. • Coordinated with strategy consultants to prepare proposal for future cloud-based software; generated assumptions for sizing, financials, and conversion rates.• Influenced corporate decision making to pursue fully automated manufacturing and to integrate hardware with software.• Quantitatively analyzed lead metrics, including conversion rates and activity trends.

Greater New York City Area

• Proposed medium-term business strategy including analysis of competition, marketing direction, intended audience, and methods of growth. • Devised and developed investor proposal decks and prospective client pages.• Reached out to buy side funds in Dallas, San Francisco, New York, and Boston.

• Researched industry trends that affect the client base. • Wrote articles concerning insourcing trends, the Affordable Health Care Act, and telecommuting.

Hong Kong

• Evaluated pharmaceutical/healthcare associations and corporations subject to 21 CFR Part 11 and EU GMP regulations.• Presented a list of strategies based on budget and scope to the Hong Kong team and EMEA team in London.• Contacted prospective health-care industry partners within the United Kingdom. • Participated in weekly meetings with the Operations and Marketing team.• Reached out to suppliers and arranged promotional items for the upcoming conventions.• Advised ways to streamline data from sales force and the finance team within the Client Reference Database.

Shanghai

• Wrote and edited for the quarterly journal LABREPORT concerning brand equity valuation and brand restructuring. • Researched local and foreign brand models to help clients expand brand relevance in the Chinese market.• Produced press releases for companies including Wrigley, Danon, LandsEnd, Vitagermine’s and Yudashi’s entry into China. • Named and created taglines in English for ING Group, Durex, Yudashi, and ADEO Group.• Restructured and reformatted Labbrand’s extensive client database via CRM portal and Excel.

San Francisco Bay Area

• Established business and partnered with a manufacturer to sell and promote product within North America.• Liaised with contacts overseas, and acted as primary facilitator of design and marketing.• Created and wrote user manual for the product; including technical writing, diagrams, and layout that was later on used in the European and Asian markets.• Acted as principal design director for website and produced all material.

Economics-Political Science

Computer Software Engineering