PrescriberPoint is a platform that offers HCPs prescribing resources, workflow tools, and AI and human support to get patients on therapy faster.

Advising Wellyst founders, beginning in their pre-seed stage

Building towards tomorrow, today.

Mission: Karat's purpose is to unlock opportunity through the Interviewing Cloud — a human + tech solution for delivering predictive, fair, and enjoyable live technical interviews 24/7, anywhere in the world.Impact - Achieved line-of-sight to reach scale through a service design initiative that framed front- and back-of-house inefficiencies, exposing opportunities to drastically improve TTV, automate sales pilots & demos, and enable product-led growth.Supported Archetypes - Hiring Managers, Recruiters, Buyers, Candidates, Interview Engineers, Internal teams to Karat, and PoC participants in Brilliant Black Minds- Established Design and Research function, a team of five product designers and researchers within an eight year-deep B2B culture driven by Sales & Engineering- Supported PM identified short-term improvements while leading research and prototyping to reach shared learning & vision towards longer-term value- Introduced product discovery through multiple XFT workshops to define and align on principles, activities, and artifacts to support teams gaining user insights and testing solutions, across both understood and novel scenarios.- Created a product design culture around rituals, competencies, and behavioral attributes, establishing transparency with role expectations, feedback, and leveling

Aquarium is an in-lab software platform that delivers experimental integrity and improves reproducibility in the pursuit of scientific discovery. I joined the team at the end of a four year NIH-DARPA grant to participate in an 18 month ancillary grant that funded usability improvements with the platform, supporting synthetic biologists and research scientists at the BioFab and Baker Lab.

Impact - 4.8 stars from 24,000+ iOS & Android reviews; zero corporate clients in 2017 to 150 in 2019 (e.g. Boeing, BECU); one patient per day with existing clinical trial product in 2017 to over 1 million patients in 2019Supported Archetypes - Patients, Clinicians, and Buyers- Established a Design and Research function in a Series A start-up; scaled the org post-Series C to two Directors with full multidisciplinary teams- Designed a ML/NLP driven MVP patient chat experience, pre-Series B- Led the evolution of native and web apps to a post-MVP design system and brand experience with a pediatric offering and auto follow-ups through the automated assistant- Shepherded the progression of the clinician console from a rudimentary presentation of patient information to displaying dynamically generated differential diagnosis information- Partnered early with Marketing, running brand exercise workshops with leadership to establish our North Star story, tone, and visual identity- Partnered early with Sales, overseeing potential client focus groups to capture insights informing product-market fit, potentially formulate applied research questions, and assist sales in closing customers

Impact - 4.6 stars from 9,000+ iOS & Android reviews of Medbridge GO!; Enterprise sales of NPS platform closed on 100% of pre-development commitmentsSupported Archetypes - Physical Therapists, Clinic Management, Patients- Established Product Design as a function for a bootstrapped, marginally profitable company with an Agile product development environment- Led Design across Patient Engagement, Patient Retention & Marketing, Practice Management, and Education & Training business verticals- Design directed the patient-facing assigned exercise app (GO!) across both Android and iOS- Led product definition, ideation, and execution of the NPS insight visualization platform for clinic operations and management

Clients included: Inter-American Development Bank, Sonifi, Real Simple, CipherHealth, Knightsbridge

dotmatrix studios was an experience design and research consultancy formed to work on projects with independent designers, researchers, developers, and media creators. clients included:Scripps Networks - Food Network, HGTV, DIYMedia Matters for AmericaThe Street.comZecco.comFXCM.comKnewton.comThe Ackland Art Museum

Impact - Ameritrade’s legacy platform received a 12th place ranking (2.5 stars) from the 2004 Barron’s Online Brokerage Review. With the launch of Apex, our 2005 review propelled Ameritrade to 2nd place with 4.0 stars. The TD merger closed just after the review went public.Supported Archetypes - Day Traders, Long-Term Investors, Active Traders- Promoted to lead the first UX Design team at Ameritrade with a focus on client needs- Led Design efforts across Active Trading, Long-term Investment & Advisory Services, and Streamer Suite verticals- Scaled to a team of 13 (4 interaction designers, 2 interface designers, an information architect, 2 copywriters and 4 front-end engineers) over the first nine months- Successfully co-pitched a new trading platform (Apex Active Trading) as a core investment to senior leadership at headquarters—a brand experience that would integrate Datek’s day-trading features with improvements supporting Ameritrade’s long-term investors- Shepharded a two-fold innovation program with Cooper Design that included dozens of staff and executives, orchestrating a workshopping process where participants learned human-centered innovation methods and applied this knowledge to the Apex initiative—the company's flagship offering- Innovated SnapTicket—a detachable browser-based trading ticket, allowing research across the web while providing quick trading functionality and asynchronous updates to portfolio quotes

With Datek Online, led the data visualization & UX efforts for existing Streamer Applications and the design of Command Center. Post-merger, we successfully pitched a new platform to replace the two brand platforms, which led to the Ameritrade Apex platform; built to support the needs of Active Traders.

Corporate leadership role across eight domestic offices> Developed and rolled out company-wide information architecture methodology> Point person for information architecture focused client pitches> Dotted line mentoring of 40+ information architects across all offices> Trained information architects from various internal roles, such as designers, business analysts, and developers> Participated in the interview process for potential information architect hires

Led IA for Personal Publishing and Community Tools, which included homepage builder (a precursor to blogging) and Angelfire.

Designed the information architecture (schemas, wireframes, etc.) for the launch of the Eyeweb.com e-commerce platform. This included designing an in-store kiosk interface—one that captured the user's facial structure and presented pin-point measurements on the resulting interface, enabling virtual frame fittings on the website—a marketing / e-commerce site, a recommendation system, and a web application for virtually trying-on frames

Designed interactive marketing solutions, including screensavers, web sites and web applications. Provided art direction for long form promotional video.Clients included: Rolling Stone, Coca-Cola, AT&T, Schering Plough