Shalini Solomon

Shalini Solomon Email and Phone Number

Experienced & Strategic eCommerce, Growth, Channel and Digital Marketer @ Sphera
Shalini Solomon's Location
El Segundo, California, United States, United States
Shalini Solomon's Contact Details
About Shalini Solomon

Highly skilled B2B & B2C eCommerce and Digital Marketing professional. Experienced in both website front & back end, UI/UX, digital advertising, channel marketing (SEO/SEM/Sponsorships-Paid Media/Social/Affiliates/Influencers/ETC). Create high level strategies down to detailed task assignment. Highly organized. Create digital asset analysis to assign actionable items for teams.My professional experience includes, but is not limited to: - 18+ Years experience in eCommerce content management, UX/UI, Customer service, etc. - 9+ years experience in Digital Marketing.- 13+ years experience in project management and 3rd Party management.- 5+ years experience managing a team of 6+ people. - Google Analytics, SEO and Ads Certified- Consistently brought in over 200% YOY growth, or excelled with 400% new growth, to every channel I have managed (Organic Search-SEO, Paid Search-SEM, Sponsorships-Paid Media, Influencer Management, eCommerce-B2C sales/B2B lead gen, Social Media-Paid & Organic)- Expert: Microsoft Suite: Outlook, Word, Power Point, Publisher and Excel and the entire Google Suite: Sheets, Docs, Slides, Drive, Analytics, Ads, Search Console, etc.- Experienced Team Partner- Experienced People Manager- Skills: Problem solving, creativity, thinking outside the box, high productivity-higher results, increasing efficiencies & processes.

Shalini Solomon's Current Company Details
Sphera

Sphera

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Experienced & Strategic eCommerce, Growth, Channel and Digital Marketer
Shalini Solomon Work Experience Details
  • Sphera
    Senior Director Digital Marketing
    Sphera Sep 2024 - Present
    Chicago, Illinois, Us
    Managing digital marketing and ecommerce excellence globally.
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  • Teamviewer
    Head Of Ecommerce & High Velocity Marketing , Americas
    Teamviewer Nov 2021 - Aug 2024
    Göppingen, Baden-Württemberg, De
    TeamViewer is a leading global technology company that provides a connectivity platform toremotely access, control, manage, monitor, and repair devices of any kind – from laptops andmobile phones to industrial machines and robots.I manage all (but not limited to): - Website vision and strategy across all customer journeys- Drive lead conversions- Cross-collaborate with teams to provide full scope site assistance for campaigns- Define KPIs and Benchmarks for performance evaluation- Optimize customer experience onsite
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  • Yahoo For Business
    Senior Marketing Manager
    Yahoo For Business Sep 2021 - Oct 2021
    Sunnyvale, Ca, Us
    • Manage and budget media partnerships, direct digital advertising and lead generation strategies and goals (125% YOY increase)• Review all creative elements to maintain brand and messaging integrity• Manage team to optimize digital sponsorship strategies through A/B testing & analysis for lead generation (50% YOY increase)• Optimize SEO onsite to increase organic traffic and lower ad spend, while continuing to increase traffic to site through paid search (SEM) activities (400% YOY increase)• Collaborate with multiple brands to create customer journeys with UX/UI design/workflows
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  • Verizon Media
    Senior Marketing Manager
    Verizon Media Aug 2019 - Sep 2021
    New York, New York, Us
    Full scope multi-channel strategic management to optimize channels to take marketshare from competitors and increase brand awareness and lead generation. - Digital Sponsorships (Global) -- Manage full scope of strategy and execution with external vendors for 2 business groups within Verizon Media to promote brand awareness and lead generation. - SEO Management (Global) -- Manage SEO initiatives and optimizations/strategies for the Verizon Media website, including global initiatives and programs.- SEM Management (Global) -- Manage, strategize and optimize all campaigns across Verizon Media for brand awareness and lead generation to bring traffic and leads to the website. - DSP Campaign Management -- Manage and strategize campaigns across the Verizon Media DSP for brand awareness and lead generation.- Miscellaneous -- Budget management, people management, project management, vendor management, and more.
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  • Verizon Digital Media Services
    Marketing Campaign Manager
    Verizon Digital Media Services Sep 2018 - Aug 2019
    Los Angeles, Ca, Us
    I am working in the marketing department defining internal and external business campaigns.As a campaign manager, I worked cross-functionally with various departments for end to end campaign management. I managed vendors for sponsorship and created the strategy, messaging and tactical plan for marketing our product.As the Demand Gen Sr. Manager, I work on all website management, SEO and paid search strategies/implementation and 3rd party sponsorship packages with a budget over $700k+.This role adds to my B2C consumer product experience in the B2B SaaS industry. I am well versed on both front and backend development for the website as well as running large scale promotions globally.
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  • Blue Sky The Color Of Imagination
    Senior Digital Marketing Manager
    Blue Sky The Color Of Imagination May 2016 - Sep 2018
    Irvine, Ca, Us
    Manage all digital marketing and website development teams and initiatives to both bring traffic to the website and create UX to convert into revenue. • Manage customer service, website merchandising and digital marketing teams• Create ad strategy and content direction to bring in ROAS of 500% on average• Optimize Amazon strategy to bring in high revenue- ($400K spend; $2.5M revenue)• Optimize SEO onsite to increase organic traffic and lower ad spend• Optimize website technology to convert site traffic into transactions
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  • Security Pro Usa
    Ecommerce Manager
    Security Pro Usa Jun 2015 - May 2016
    Los Angeles, Ca, Us
    People Manager for eCommerce, Marketing, Digital, Creative and Development teams.E-Commerce Website Development, Design · Optimize, develop and program site to promote a seamless customer experience and increase customer conversion· Consistently monitor and update the content management system· Design flyers, catalogs and Digital ads· Manage and upload new site content and products· Shoot new and existing products and optimize images utilizing photo-editing programsDigital Marketing and Strategy Development· Explore, define and implement innovative on-site/off-site solutions and tactics to drive site traffic, acquire new customers and retain current customers· Develop and implement short and long term strategies to increase website traffic, conversion, average order value (AOV), profitability and reduce cart abandonment· Develop and implement Social Media Marketing promotion· Create strategic Marketing calendar for Social Media accounts· Create and edit HTML web pages, email and newsletter templates· Schedule delivery of HTML emails via selected newsletter platform· Organize product inventory and manage fulfillment of orders· Profit sharing structure based on tiered, achievable Sales results
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  • Munchkin
    Ecommerce Technical Coordinator
    Munchkin Mar 2014 - Jun 2015
    Van Nuys, Ca, Us
    • Optimize eBay advertising strategy to increase revenue• Optimize SEO onsite to increase organic traffic and lower ad spend• Optimize website technology and audience targeting to convert site traffic into transactions• Assist in Designing website pages, customer journeys, etc.• Research and connect various tools to optimize the website for purchasing.
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  • Munchkin
    Marketing Coordinator
    Munchkin Mar 2012 - Mar 2014
    Van Nuys, Ca, Us
    I have only just started this position, but already find it challenging and exciting everyday. As the Marketing Coordinator I am in touch with all the various departments at different levels to assist in making Munchkin a successful company. Go Team!
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  • American Golf Corporation
    Digital Marketing Coordinator
    American Golf Corporation Aug 2010 - Nov 2011
    El Segundo, Ca, Us
    I am working on advancing the growth of GOLFZING.com. A new website that allows people to connect with each other who have the same base interest: Golf. Get Discount Tee Times, Play Fantasy Golf and connect with other players and groups. In addition, I run private course golf tournaments for GOLFZING members.
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  • Itw Automotive
    Sales Administrator
    Itw Automotive Aug 2005 - Apr 2010
    Assist Sales Personnel with quotes and customers. Program Management skills by organizing and executing complete vehicle teardown and cataloging of all parts and assemblies within vehicle. (Also known as a Reverse Engineering Specialist)
  • Netip Michigan
    President
    Netip Michigan Jan 2008 - Jan 2009
    President of NetIP Michigan, Network of Indian Professionals. This is an association that allows Indians who are looking for something, whether it's social, professional, personal, friendships, or just basic companionships or commonalities, to have a safe, open and accepting place to meet other Indians. We provide and avenue for these various individuals to come and meet others who share the basic common aspects of birth and heritage to get what they need from them. Some people may be looking for a job, while others, just a friends because they are new to the area. As President, I oversaw the organization, execution and planning of each event that was put together for our members. Worked to organized the team to plan events to hep increase membership base and create a need within the target demographic for NetIP Michgian.
  • Eve, Inc.
    Public Relations Intern
    Eve, Inc. Jun 2003 - Aug 2004
    Fr
    Worked with Public Relations to help bring in Donations and/or Volunteers for a Domestic Violence shelter for women and children.
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Shalini Solomon Skills

Event Management Powerpoint Word Microsoft Office Excel Microsoft Excel Microsoft Word Marketing Sales Leadership Program Management Sales Management Outlook Team Leadership Public Relations E Commerce Project Planning Advertising Social Media Management Social Media Marketing Marketing Strategy Digital Marketing Search Engine Optimization Online Advertising Email Marketing Strategy Facebook Customer Service Project Management Strategic Planning Cross Functional Team Leadership Newsletters Content Management Competitive Analysis Team Building Adobe Photoshop Adobe Illustrator Adobe Acrobat Google Analytics Google Adwords Google Docs Google Drive Google Adwords Professional Google Sheets Editing Online Marketing Web Design Brand Management

Shalini Solomon Education Details

  • Michigan State University
    Michigan State University
    Advertising Management
  • Michigan State University
    Michigan State University
    Advertising Management

Frequently Asked Questions about Shalini Solomon

What company does Shalini Solomon work for?

Shalini Solomon works for Sphera

What is Shalini Solomon's role at the current company?

Shalini Solomon's current role is Experienced & Strategic eCommerce, Growth, Channel and Digital Marketer.

What is Shalini Solomon's email address?

Shalini Solomon's email address is sp****@****ail.com

What is Shalini Solomon's direct phone number?

Shalini Solomon's direct phone number is +147925*****

What schools did Shalini Solomon attend?

Shalini Solomon attended Michigan State University, Michigan State University.

What are some of Shalini Solomon's interests?

Shalini Solomon has interest in Human Rights, Environment, Children, Education.

What skills is Shalini Solomon known for?

Shalini Solomon has skills like Event Management, Powerpoint, Word, Microsoft Office, Excel, Microsoft Excel, Microsoft Word, Marketing, Sales, Leadership, Program Management, Sales Management.

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