Internal and external commsContent strategyWebsite and intranet developmentPR and Social mediaPublic affairs

Wedding CelebrantExam InvigilatorNHS Volunteer Responder Charity communications consultant (voluntary)

Morocco, Thailand, Malaysia, Borneo, Vietnam, Cambodia, Laos, South Korea, Japan, Australia, Cook Islands, UK, Indonesia, Singapore, Rwanda, Kenya, Wigan

B2B communications, media relations, customer engagement, content strategy and creation, agency management, corporate merger and re-brand strategy, internal communications, event planning and sponsorship, executive communications, coaching and mentoring

Internet start-up communications strategy, financial relations, analyst relations, media relations, executive communications, internal communications

Translating global strategy into locally relevant go-to-market B2C executions, corporate communications, change management, internal communications, media, analyst and influencer relations, campaign strategy and creation, measurement and analytics, direction of global activation team with dotted line to 21 regional comms heads

Development, management and implementation of comprehensive PR, digital and social media communications strategies and creative campaigns to ensure consistent and integrated communications for all brands (including BRAVIA, Blu-ray, Walkman, Cyber-shot, Alpha, Handycam, Reader, VAIO) as well as CSR, UEFA and FIFA sponsorships across 32 countries. Key role to work with Tokyo head quarters, European business groups, global communications teams and marketing directors from local sales companies across Europe to secure budgets, agree communications strategy and maximise implementation of central communications assets. Responsible for central PR budgets in excess of €5m, five direct reports and the deployment of several through-the-line creative, strategic and research agency teams.Key achievementsSocial media - Developed social media strategy for Sony Europe securing executive buy-in and implementing training for key stakeholders across the business including customer service, PR, digital and marketing communications departments as well as external agencies and global partners from all regions.Globally integrated campaigns - Chasing Twilight round the globe in one football game. Developed strategic direction for fully integrated campaign 'Twilight Football' using PR and social media to maximise through-the-line activity increasing ROI through centrally managed social media campaigns, local PR activity and event management on a global scale.Sponsorship – Tasked with central and local exploitation of major sponsorships including the Sony World Photography Awards, UEFA Champion’s League football and FIFA (inc. local CSR based projects across Europe and South Africa around World Cup 2010).

Global brand positioning - secondment to Global Marketing Division, HQ, Tokyo to drive communications strategy for global re-brand 'make.believe' incorporating all Sony operating companies (Pictures, Music, Games, Phones and Electronics). The first of its kind in Sony's history.

Clients included: Apple, Samsung, The Carphone Warehouse, Lycos, LEGO, Handspring, Iomega, Logitech, Mission, ViaMichelin, BT, London Underground, iRiver, EPSON

Responsible for construction of HTML web pages and content creation, assisted in the production of the University's first ever online open day

H.E.I.S.T., (The Higher Education Information Services Trust) a marketing agency for FE and HE institutionsMarketing Assistant, responsible for production of internal newsletter, plus monthly columns in external magazine and newsletters. Also worked on research projects, the Education Marketing Awards and the design and production of UK’s first ever map of FE and HE