Špela Makovšek, Mba Email & Phone Number

Ljubljana, Si

Ljubljana, Slovenia

Slovenia

Paris Area, France

Paris Area, France

Paris Area, France

President of HEC MBA Entrepreneurship ClubDirector of HEC MBA Technology ClubAwarded HEC Excellence Scholarship, L’Oréal Scholarship & Forté Foundation Scholarship

Paris

1st Native & Performance Network in Europe• Conducted market analysis, performing competitive benchmarking, creating forecasting and financial models to size the current and future target markets.Ligatus Native Solutions are integrated into Europe's largest premium websites. With 27 billion ad impressions per month, and a reach that can meet 75% of the local audience, Ligatus is a guarantee of power and brand safety. Unrivaled network.

Pristop Group is one of the leading consulting and integrated communications companies in SE Europe. Headquartered in Slovenia, it has been the key regional partner of number of local, regional and global companies as well as governmental, non-governmental and not-for-profit organizations. Pristop combines more than 300 top-tier experts and know-how in management consulting, digital marketing, advertising, corporate communications management, event management, media buying and media… Show more Pristop Group is one of the leading consulting and integrated communications companies in SE Europe. Headquartered in Slovenia, it has been the key regional partner of number of local, regional and global companies as well as governmental, non-governmental and not-for-profit organizations. Pristop combines more than 300 top-tier experts and know-how in management consulting, digital marketing, advertising, corporate communications management, event management, media buying and media publications monitoring. The group was recognized as the 3rd most effective independent advertising network in the world by Effie Index in 2013.As Client Service Director I was:- Responsible for client servicing and account management of clients such as Microsoft, VM Ware, Danone, Sandoz/Novartis and the agency’s flagship client Telekom Slovenia Group. - Liaising with clients at a senior level on a day-to-day basis, acted as a senior escalation point for all agency programs related to the accounts managed.- Leading clients’ projects by steering a cross-functional team of account managers, digital strategists, experiential marketers, marketing PR & media planning directors, content marketing managers, management consultants and production managers to create and deliver through-the-line marketing and advertising campaigns.- Growing the clients portfolio revenue, achieving yearly pitch and new business development plans. Planned internal resources, forecasted budget and revenue, managed pricing strategies. - Participating in the establishment of the content marketing department by recruiting new employees, conducting employee audits, co-devising a pricing strategy, conceiving employee training systems.- Consulting the agency’s branches in SE Europe on client servicing and provided expertise support with regards to the telecommunications industry and digital marketing. Show less

As Account Director at Pristop, I was responsible for:- Managing, mentoring and developing a team of strategic account managers and executives and leading cross-functional teams of digital strategists, experiential marketers, marketing PR & media planning directors, content marketing managers, management consultants and production managers to create and deliver through-the-line marketing and advertising campaigns.- Taking the lead in clients’ annual marketing and advertising… Show more As Account Director at Pristop, I was responsible for:- Managing, mentoring and developing a team of strategic account managers and executives and leading cross-functional teams of digital strategists, experiential marketers, marketing PR & media planning directors, content marketing managers, management consultants and production managers to create and deliver through-the-line marketing and advertising campaigns.- Taking the lead in clients’ annual marketing and advertising strategies.- Defining how best to respond to client briefs, challenging the brief and the accepted norms, briefing and liaising with all stakeholders to foster the development of connected marketing strategies across multiple channels to ensure delivering client objectives. - Monitoring and communicating compliance with set KPI and metrics. - Consulting on brand development, brand portfolio management, product development, digital strategies as a part of management consulting team to the telecoms in SE Europe. Show less

As Brand & Campaign Manager at Si.mobil, I was responsible for:- Development of annual marketing strategies and managing brands' cross-channel marketing activities for mobile bundles, value added services, mobile internet and Voip services.- Coordinating marketing and advertising campaigns by selecting, briefing, overseeing and gauging the work of creative agencies, media buying desks, digital agencies, content marketing agencies, production houses, direct marketing and events… Show more As Brand & Campaign Manager at Si.mobil, I was responsible for:- Development of annual marketing strategies and managing brands' cross-channel marketing activities for mobile bundles, value added services, mobile internet and Voip services.- Coordinating marketing and advertising campaigns by selecting, briefing, overseeing and gauging the work of creative agencies, media buying desks, digital agencies, content marketing agencies, production houses, direct marketing and events management agencies.- Partnering with product managers to seize viable market opportunities by inspecting lifestyle trends, consumption patterns, competition landscape, identifying differentiation opportunities, seizing the market, pinpointing underserved segments, thus establishing guidelines for brand differentiation, positioning and new offerings. - Orchestrating the work of the internal cross-functional team to build consistent brand messaging across all marketing and sales channels (ATL, BTL, events, digital, social media, content marketing, TV production, digital video, POS etc.). - Devising digital brand engagement and content marketing platforms, orchestrating digital and social media presence, revamping web sites.- Scouting opinion leaders, collaborating with bloggers, young urban artists and establishing brand ambassador platform, resulting in the first beta-testing telecom community in the market.- Campaigns evaluations, budget planning and cost optimization, pursuing market share, ARPU growth, churn prevention, brand awareness, brand image, brand preference, customer motivation, brand satisfaction objectives. Show less

As Brand Executive Marlboro and premium brands I was responsible for:- volumetric and profitable growth of the assigned brands (Marlboro and premium-segment brands), planning fiscal year initiatives, devising local marketing strategies, executing global marketing innovations.- Managing portfolio expansion and developing local brand building offers. - Consumer research, retail audit, special packaging (brand-building offers) initiatives.- Liaising with creative, events management… Show more As Brand Executive Marlboro and premium brands I was responsible for:- volumetric and profitable growth of the assigned brands (Marlboro and premium-segment brands), planning fiscal year initiatives, devising local marketing strategies, executing global marketing innovations.- Managing portfolio expansion and developing local brand building offers. - Consumer research, retail audit, special packaging (brand-building offers) initiatives.- Liaising with creative, events management and marketing experiential agencies to develop localized marketing collaterals, regional branded events and consumer touch-points promotional activities.- Leading the pitch for selecting the experiential and event marketing agency.- Overseeing the marketing communications of Marlboro packaging and product re-vamp, preparing the strategy and all collaterals for efficient roll-out and briefing of all internal departments (sales, account managers, trade marketing, corporate affairs etc) and external partners (HoReCaDi, retailers etc.).- Developing consumer engagement experiential platform such Marlboro Re:Charge and spearheading other experiential and event marketing activities (VIP events, events strategy for Marlboro plug-in events, shop-in-shop design etc.) Show less

As Account Manager at Kompas Design I Increased brand awareness of Telecoms start-up with innovative, low-spend, marketing campaign, using internet, flash marketing events and face-to-face promotions.

Master Of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies

Activities and Societies: President MBA Entrepreneurship Club Director MBA Technology Club Organised and led a Speakers' Event: Martech.

Bachelor’S Degree, Marketing & Marketing Communications, Graduated Cum Laude