- Post, manage, and track the engagement and analytics of all content posted to the label and artists' pages to inform marketing strategies for upcoming releases- Photograph and video label events such as studio sessions, music videos, concerts, and more to create content for social platforms- Manage and create content for the label’s Spanish TikTok page @IvoryRoseLyrics with 940k followers and 10+ million likes- Edit visualizers for artists YouTube pages accumulating 2+ million views

- Manage artists’ schedules to coordinate press opportunities, photo and video shoots, and other creative events- Review and manage artists’ social media data to design analytical marketing, touring, and streaming campaigns

- Work with publicists and managers to photograph concerts, review concerts, and interview artists for online publications- Covered Hofstra’s Fall and Spring concerts since 2022 including Rae Sremmurd, Ne-Yo, Tpain, Ski Mask The Slump God, and 24k Goldn- Create content for internationally recognized sororities and fraternities including recruitment videos, composite photos, and general photoshoots- Direct, film, and edit documentaries for Star Boxing including #14 ranked lightweight champion

- Created a database of venues and their talent buyers across the globe through email hunting- Booked two multi-date tours for two assigned artists by pitching concert promoters

- Marketed the daily life of music majors at Hofstra to reach potential students- Posted daily content including stories, posts, and reels to increase engagement