Serve as the key contact and company expert for all products, product development/positioning initiatives, and product education. Focus heavily on the development of new products along with being the brand champion for innovation and expansion in the marketplace. Manage all aspects of new product development from ideation to completion and aid in creating and building compelling product marketing stories to inform and excite our core customers. • Manage and spearhead all aftermarket collaborative product development processes from start to finish.• Coordinate with multiple departments (R&D, Sales, Marketing, Operations) to ensure efficient and on-time product introduction and launches.• Implement, enforce, and track project milestones including deadlines, assets, and various product deliverables.• Initiate, manage, and encourage constant project communication with core teams, extended teams, and all leadership.• Drive continuous improvement of product development methods for increased efficiency and shortened time to market.• Own/manage the product road map to help accomplish sales and financial objectives and schedule and coordinate new product launches.• Plan, manage, and execute product dealer educational training programs both online and in-person.• Serve as the product expert on materials, design concepts, and production processes for composite golf shafts and effectively communicate clearly with customers and product dealers.• Assist with all Marketing communications including catalogs, sell sheets, press releases, and site copy.• Perform advanced market and competitor product analysis and summarized information and trends.• Help identify sales opportunities and provided strategic product and positioning recommendations.

Responsible for managing all new and existing Green Grass sales programs, assets, resources, and seasonal transitions. Helped drive the creation, implementation, and tracking of all department selling initiatives and built and maintained strong cross-functional partnerships to help to drive program and project success.• Managed the creation, development, implementation, and analysis of all sales programs to drive incremental business in the Green Grass sales channel.• Managed all sales assets, including catalogs, one-pagers sales program briefs, and assisted with marketing resources.• Coordinated and helped manage all responsibilities pertaining to salesman samples and needed supplies (POP displays, marketing/presentation materials, etc.).• Managed all aspects of the B2B sales platform including but not limited to digital catalog organization, sourcing visual assets, monitoring inventory levels, and assisting sales team with troubleshooting and issue resolution.• Created and published a weekly Green Grass Newsletter for entire sales organization outlining upcoming product changes, future/limited releases, and availability dates. • Collaborated heavily with cross-functional business partners and teams to help drive sales programs/initiatives.• Collaborated with internal and external sales teams to gather feedback/industry trends to support the design and launch of new sales programs.• Promoted sales programs including, but not limited to Ambassador Program, Fixture Program, Custom Programs, Event Essentials, and Outside Events.• Worked cross-functionally with parent company and accompanying teams to help launch a consumer facing event product micro-site.

As an extension of the club sales division, managed the national partner fitting programs. Served as the main point of contact for all product related issues, questions, network extensions/subtractions, initiatives and incentives. Driven by the goal to provide a best-in-class customer experience, used consultative selling skills to identify the needs of the customer and exceed expectation. • Managed over 2,000 national core club accounts of varying program levels.• Established a streamlined, 3-tier program structure and process, outlining allocated product, sales goals, and fees for each program level.• Gathered relevant metrics and routinely evaluated the program’s effectiveness by analyzing weekly sales numbers and tracking sales goals.• Strengthened the brand and drove awareness and sales through effective marketing and positioning strategies.• Planned and executed various new product launch events, from invitation to completion; provided detailed education on new products and explored best practices and strategies.• Oversaw product delivery and ensured proper and complete product launches at 2,000+ locations. • Collaborated with sales, marketing, operations, and R&D to develop product delivery timetables, establish product build plans, and identify fulfillment needs to ensure optimal customer experience. • Performed site visits and traveling education seminars to evaluate and educate existing accounts.• Created tiered communication and targeted messaging strategy that increased sales in the best partners and top performer customer category and increased overall product awareness.• Assisted with budget planning and cost outlines; used sales data to determine optimal ROI.

Part of a team of five employees that engaged customers in a premium visitation experience. Provided product history and education, evaluation services, and a luxury retail shopping experience. Regarded as the point person for the collector market and overall brand and product expert.• Identified and more accurately targeted key customer base by creating and maintaining a customer data base outlining customer wants, needs, and overall product feedback. • Served as the point person and liaison between the general public and the design and manufacturing teams; provided direct consumer feedback to business leaders to enhance and innovate product development.• Introduced new ways to meet customer demands including a semi-custom order program that was credited with increasing sales, customer retention, and customer satisfaction.• Provided exemplary customer service through daily interactions with consumers in a high-end, unique retail space; continued interaction and communication with top clients post visit.• Planned and participated in brand building events that elevated the brand and strengthened the brand connection. • Reported on product trends, best practices, and assisted in new product trainings.• Monitored product inventory levels, diagnosed merchandise purchasing trends and participated in monthly product inventory counts.

Helped shape new product development and product testing. Analyzed data to better understand and meet target market expectations. • Cataloged quantitative and qualitative product performance data used by the R&D department.• Diagnosed product performance trends. • Generated weekly reports detailing data and verbal feedback from consumers. • Worked alongside R&D data engineers to implement a scrubbing software for large data tables and streamline reporting.• Collaborated with R&D to better understand product performance and customer segments. • Maximized in-field product testing time by creating reporting efficiencies that decreased the need to be in the office.• Recruited, scheduled, and managed customer appointments.

Completed a 6-month accelerated portfolio development program focused on strategy and brand development. Curriculum was highlighted with sample work in program recommendation, brand expression, and creative briefs.

Assisted with and conducted daily/weekly club fittings for players ranging from amateurs to touring golf professionals. Created, edited, and contributed to weekly videos, newsletters, on-line instruction sessions, etc. for the clients of MGP.

Oversaw the needs of the club membership in a customer service capacity.