Spencer S. Email & Phone Number

Fort Lauderdale, Florida, Us

Upside revolutionizes health plans by integrating housing stability. We offer tailored programs nationwide, focusing on individual member needs for a secure living environment. This approach doesn't just improve housing—it directly impacts health outcomes and slashes medical costs. For health plans, it means more than savings; it's about enhanced member satisfaction and retention. Upside is where housing meets health, delivering tangible benefits.

Fort Lauderdale, Florida, Us

Aid Small Businesses in:• Search Engine Optimization (organic & local)• Building and expanding online presence• Content Strategy• Web Site Usability

Kansas City, Missouri, Us

• Drive client adoption of agencies new SaaS lead generation and nurture product• Liaison between engineering team, product managers and clients. Maintain feedback loop on tactics and execution• Communicate impact of changes, risks and issues while working with team to resolve and recommend solutions• Discover opportunities and create roadmap for future agency client service team integration• Ensure strategic project/program management and implementation• Manage timelines and achievement of program milestones. Coordinate capacity management, budgeting, andforecasting

Kansas City, Missouri, Us

• Managed rapid delivery of multiple projects that exceed client timing and budget expectations• Assured seamless execution of client campaigns and keep team and clients informed of progress and changes• Managed roadmap for middleware iterations with inventory management systems and CRMs• Analyzed Google Analytics, Data Studio, organic and paid search performance to help improve strategy• Maintained marketing relationship with client Vice Presidents of Marketing and Chief Marketing Officers• Built timelines and strategy roadmaps while scheduling and prioritizing work

Kansas City, Missouri, Us

• Developed 12+ integrated digital marketing lead generation campaigns to advance clients core business objectives• Optimized digital campaign performance, based on first party analytic data and executed recommended improvements quarterly• Provided strategy and ensured execution by two Digital Marketing Specialists• Created three new processes that built efficiencies and saved 6+ hours per month in local listing programs, offsite link building and website development• Utilized Google Analytics data to develop new lead generation and technical SEO strategies based on existing site content• Developed conversion rate optimization strategies based on A/B testing, heat mapping and site user behavior data

Kansas City, Missouri, Us

• Diagnosed technical SEO issues related to schema markup, site speed, control files and internal linking• Managed and diagnosed issues on 600+ local listings across Google My Business, Bing Places, Apple Maps, Yelp and through syndication partners Moz and Yext• Researched Keyword opportunities for Self Storage, Financial/Banking, Addiction Rehab, E-commerce clients• Built 75+ inbound links per client • Performed location specific keyword research and recommendations based on historical performance data • Managed website content on Sitefinity, Wordpress, Drupal, Joomla and Kentico

Philadelphia, Pa, Us

• Represent four CBS radio stations 92.3, 98.5, 102.1 and 104.1 at promotional events• Interact with listeners, facilitate competitions, promote clients and CBS Radio

Cleveland, Ohio, Us

• Optimized 3000+ pages resulting in increased organic search visibility by 88% year over year • Specialized as a technical search engine optimization (SEO) resource for 15+ nationally recognized institutes including Cardiology & Heart Surgery, Orthopedics, Geriatrics and Rheumatology• Developed processes and documentation for 15,000+ page Sitecore website migration (responsive redesign) • Migrated 6,000+ pages of HTML, metadata and images into Sitecore• Managed 215 location and 3,584 physician web pages through a custom database

Kent, Ohio, Us

• Supervised eight student account executives responsible for record sales of more than $500,000• Drove innovation focusing on digital revenue opportunities including 10% increase in mobile and social sales• Played a key role in business efforts of 13 individual student media units including print, broadcast and digital

Kent, Ohio, Us

• Managed 65+ accounts• Coordinated ad creation processes for Kent State University’s 13 student media outlets

Kent, Ohio, Us

• Contacted alumni to hear about their experiences at Kent State University. • Acted as a resource to connect alumni to programs on campus, professors (past and present), along with other peers with whom they may have lost contact.

Kent, Ohio, Us

• Marketed, Produced and Reported for Kent State University's Nationally Awarded TV2 (Public Access Television)

San Francisco, Ca, Us

• Personalized customers’ shopping experience’s

Plano, Tx, Us

• Developed a program that increased followers on Twitter by 40,000 and Instagram by 2,000. • Promoted STACK content through Youtube, Pinterest, Twitter, Facebook, Instagram and Tumblr. • Assisted management of 100 STACK Beast ambassadors.

Minneapolis, Minnesota, Us

• One of eight fellows selected from 50 universities who helped plan and execute CMBAM’s Chicago convention

• Created guidelines and posting schedule for social media accounts: Facebook, Twitter, Google+. • Assisted in marketing initiatives, website testing and idea development.

Bachelor Of Science (Bs), Advertising

High School Diploma