Helped to guide Angel Fire Resort through two poor snow years while implementing plans to achieve maximum revenue. Accomplished this by growing the email database and social media engagement. At the same time decreased marketing overhead by bringing previously outsourced tasks in-house, this included media planning and buying as well as much of the website maintenance. • Established strategic marketing plans to achieve corporate objectives for products and services including all ski related products, golf, mountain biking, lodging and food & beverage. • Developed and executed a comprehensive marketing and sales plans and programs, both short and long range, to support sales and revenue objectives of organization. • Oversaw the social media strategy for Angel Fire Resort. • Oversaw the advertising programs to build and foster a positive image through consistent, targeted social, digital, and print media. • Oversaw communication efforts to the local community, regional, national and Membership market. • Developed presents, and manages marketing operating budget.• Hired and directed department staff by providing guidance, training, and resources to accomplish established goals and objectives. • Oversaw development and production of promotional and collateral materials, ensuring consistency across all facets of our communication. • Established and maintained relationships with industry influencers and key community and strategic partners. • Assisted with special events and tradeshows.

• Implemented an integrated plan to achieve top line revenue and visitation objectives• Conducted strategic planning and goal-setting in collaboration with the senior management team• Brand management; agency, media and public relations; advertising and campaign management• Monitored regional competition and industry trends; market and customer insight research• Provided leadership, direction and performance management of the marketing, sales, and reservation teams• Responsible for budgeting and ongoing financial management• Strong, ongoing communications with and support of profit center managers and their goals• Developed and prepared departmental sales, productivity and forecast reports• Responsible for strategy and leadership of sales missions and trade shows in regional and destination markets• Assessed and developed new, accretive opportunities within the tourism/lodging/attraction fields for the resort• Managed relationships with key lodging properties, attraction, group, tour operator and community contacts• Leveraged technology, innovation and creativity to achieve objectives and differentiate the Mt. Bachelor brand• Managed resort events to ensure smooth execution• Central Reservations Association of Destination Resorts (CRADR) Board Secretary

• Managed the day-to-day activities of the Group Sales and Central Reservation teams• Improved the communication between Group Sales and other departments to increase guest satisfaction• Developed plan for integration of Group Sales and Central Reservations• Developed relevant, challenging sales goals for both teams and strategies to attain goals • Analyzed new and emerging markets to determine sales base expansion • Prepared, maintained, and monitored fiscal operating budget for Sales teams• Member of Whitefish Convention and Visitors Bureau marketing committee• Central Reservations Association of Destination Resorts (CRADR) Board Treasurer

Includes all duties listed under Front Desk Manager - see below Implementation of a yield management systemDevelop plan for integration of Central Reservations and Front Desk departmentsDaily review of all reservations made in an effort to maintain consistency, accuracy and company profitabilityPrepare information and reports for resort marketing personnel and lodging properties for aid in developing and evaluating resort marketing programs Develop internal training and incentive programs designed to increase conversion ratesCreate programs to increase sales of all products offered by Whitefish Mountain Resort through Central Reservations Establish and maintain a positive, proactive relationship with property ownersMastery of Integrity CSS Reservation and Property Management System

Meet the day-to-day challenges with authoritative leadership that is well grounded in financial, political and social realities and the big picture implications of the decisions on our guests, owners and the companyPlan day-to-day administrative needs of the Front Desk including staff scheduling, guest billingDirect daily activities of the Guest Service staff to optimize the guest experience while staying at the Resort.Mentor and train staff in providing quality guest service on an every day basisWork with AAA to assure individual property ratings are maintainedPrepare, maintain, and monitor fiscal operating budget for the Front DeskDevelop and maintain a culture of safety at the Front DeskWork with Property Management Coordinator to ensure smooth flow of both property billing and personnel data from WMRL to Accounting

Provide a high level of customer serviceComplete required registration and check-out of all guests Post and balance accounting paperwork related to incoming revenueProvide information about resort and surrounding area to guests

Determine target market and develop a marketing planTrack marketing results and analyze data to determine effectivenessAnalyze, select and manage avenues of advertising: magazine, newspaper, radio, TV, etcCoordinate trade show booths for Sunriver Vacations: Ski Fever, Pacific Crest Endurance, etcForm seamless lines of communication between company, customers and advertisersDevelop advertising pieces: from concept to final productDesign and manage all steps of direct mail projectsCreate and manage all phases of email marketing campaignMaintain relations with and coordinate Press Releases to the mediaDesign and implement maintenance procedures for company website Direct website search engine optimization Coordinated the move of all IT Systems during recent office relocation includingPhone lines, Phone system, Internet Access, and Network

Recruiting: evaluations, phone calls, campus visitations Game Preparation: scouting, video exchange, opponent breakdown and evaluationAssisting with practice: individual work, post offense and defense, shootingAdministrative: evaluation of officials