Oil & Gas, Real Estate & Startup Investing

Provide strategic leadership for the launch of new business lines, including go to market strategy, legal structure, operations and processes as well as direction and product development of Energy Freelance and key initiatives for Energy Domain

Provided Executive leadership for oil and gas technology startup through 2 years of signification YOY EBIDTA and Gross Sales growth

Coordinate tech team developments, sales team efforts, and operations team’s effectiveness to ensure overall business progression.Develop and maintain policies and procedures.Remove obstacles and barriers as they arise whether they are issues with clients, implementing strategic direction, or fires that need to be put out in order to support other functions to enable them to run smoothly.Lead, manage and hold team accountable to tasks and direction.In charge of special projects from research to implementation.Develop go to market plan and lead marketing efforts by identifying target audience and leading messaging to that audience.Manage financial forecasts and budget.Drive corporate strategy and direction

• Sr. Pricing Team Analyst responsible for strategy and execution of consumer rebates, new product launch price, and ECP pricing programming• Oversaw development and management of all pricing related programs (consumer rebates, product pricing, doctor programs, and SAP pricing team) for an $80MM Annual Budget

• Determine segmentation, targeting and positioning for the DiGiorno single serve frozen pizza line• Analyze consumer trends to determine optimum growth strategies using Neilson market research data

• Led a group of four first year TCU MBA students to analyze the First Line Leadership Program to determine program effectiveness, ROI, and recommend a strategy for identifying potential areas of growth

• Responsible for managing $3 million of savings on $70+ million spend for category spend for Surgical, Pharmaceutical, and Eye Care brand teams through negotiations, alternative sourcing and effective allocation of spend• Generated $1 million of savings personally through negotiations and sourcing for Q3 and Q4• I was afforded the opportunity to increase responsibility in my internship by my boss leaving on maternity leave; I stepped up into her role and was able to create results and contribute from day one

Ran a marketing research initiative to determine a B2B marketing strategy for immediate consumption products in convenience stores and gas stations• Partnered with an agency to develop a brand logo for internal use and recognition of our strategic initiatives• Ran a shopper interaction market research test in 3 zones to determine proper methods of merchandizing to target price conscious shoppers which was included in 2015 strategy presented to executives• Utilized IRI data to develop a strategy to reduce product cannibalization through oversaturation across sizes and directly market to individual consumer bases across the nation• Developed a B2B marketing strategy for C&G independent retail chains based off my market findings to show how to increase velocity above target growth goals• Created instructional materials for RSRs to know how to utilize merchandising strategies

Through the Neeley & Associates Consulting program, teams of MBA students are hired as consultants for Dallas-Fort Worth area companies to solve real business problems.Developed a brand positioning strategy for Frito-Lay Premium, including Health & Wellness brands to regain lost market share in the C&G store marketsConsultant• Develop a strategy for a $1.8 Billion brand portfolio• Determine brand positioning by utilizing segmentation data• Recommended rebranded packaging and determined target marketing• Recommend a strategy to increase sales based upon market research• Develop internal marketing to incentivize Route Drivers to focus on growing core premium business

Founded Soundwave Music Group, an artist management, promotion, and development companyDevelop strategic plans catered to each individual artist to improve marketability and maximum exposureBrand Development, created website, organized online advertising strategiesComprehensive financial management, model revenue flows, projected projects, and budgeting. Manage three bands individually, organize concerts, studio time, branding and promotion