Deputy Director Of Editorial
Current
New York, New York, United States
- Manage four staff writers at various levels, increasing their traffic by over 100% (to 255 million pageviews) and their programmatic revenue by over 200% (to $1.1 million) in 2022 alone
- Lead two teams of six in quarterlong and yearlong editorial workshops to teach best practices on social optimization, programmatic revenue, increasing time spent, and how to go viral
- Oversee BuzzFeed's highest-performing.com vertical (UGC), editing 100+ articles each month and totaling over 350 million pageviews each year
- In the Top 1% of all BuzzFeed writers, averaging over 560k views per post in 2022 (have personally generated over one billion pageviews throughout time at company)
- Build customized traffic booster docs for 30+ writers/editors based on current data and trends, resulting in an extra 40 million pageviews and $200k in programmatic revenue