Spencer Beidelman Email & Phone Number

20 years of helping corporations drive growth, mitigate risk, and make informed strategic decisions based on understanding consumer behaviors, motivations, desires, and barriers and aligning them with business objectives to optimize product development, marketing effectiveness, and new market opportunities.I have applied my skills in the entertainment and technology sectors to optimize Retail experiences and sales (Mattel, Activision, GoPro) Audio/Visual content (Fox, Activision, Lucasfilm, GoPro), Software experiences (Activision, Lucasfilm, GoPro), Products (Mattel, Lucasfilm, GoPro), and Subscriptions (GoPro). Through all, my work aimed to create exceptional consumer experiences as well as to enable strategic planning for growth.At GoPro, I have spent the last seven years building, training, and leading analytics, UX research, and insights teams, to identify emerging markets and consumer opportunities for active capture. From journey maps, segmentations, need states, and driver/barriers analysis, to concept testing, feature prioritization, and product line optimization, I have built robust teams and programs that identify, unlock, and optimize new opportunities.This pursuit requires extensive collaboration with engineers, designers, product managers, marketers, and strategists to thoroughly understand and coordinate the capabilities and resources necessary to deliver successful new ventures. Through constant accountability and transparency, I have built strong relationships with these key stakeholders, which has led to several on-time and successful new opportunity initiatives.In short, insights are not static, they sway and shift in response to the ever evolving consumer perceptions that drive them. I strive to drive corporate growth by focusing the complexity of consumer emotions and behaviors into actionable and timely strategies. My areas of strength:• Simplifying Complexity and Clarifying Ambiguity• Driving optimization by providing a rich consumer perspective• Transforming corporate utility of consumer insights and analytics to drive growth and mitigate risk. • Identifying emerging markets and opportunities for product innovation• Building powerful insights teams that flourish in changing environments• Dynamic public speakingFavorite Quote: “the beginning of knowledge is the discovery of something we don’t understand” – Frank Herbert, author of Dune