Spencer Blaker Email & Phone Number

Chapel Hill, Nc, Us

Greensboro/Winston-Salem, North Carolina Area

DESCRIPTIONIn my current position, I spearhead the development and execution of a focused lead generation strategy, targeting specialty brands and retailers within the outdoor activities market. I craft and implement a robust marketing plan, incorporating a suite of tailored tools and initiatives to drive new client acquisition. Additionally, I forged a strategic manufacturing partnership in Asia for Ryan Scott Displays, significantly enhancing our global supply chain capabilities. This innovative client acquisition methodology has garnered positive feedback, resulting in the successful onboarding of high-profile clients.Check my key accomplishments below:• Enabled cost reductions of up to 50% from standard U.S. manufacturing prices by increasing import offerings from metal to wider range of materials.• Implemented annual planning process and strategic target list to drive RSI toward structured path, ensuring consistent execution against defined objectives.• Created and integrated global sourcing strategy to maintain price competitiveness, contributing to 30% increase in annual sales and expanding into new Classes of Trade.• Signed over 60 new clients, including Honda, HEB, Jockey, The Honest Company, Carhartt, and Ariat Footwear.• Acquired key brands such as YETI, Birkenstock, Nestle Purina, and HUK Performance Fishing within first 12 months.• Established inclusive strategic plan for RSI's go-to-market approach, replacing previous opportunistic business model.

Durham, North Carolina, United States

Throughout my tenure, I initiated the RFQ process to enhance resource allocation and improve collaboration. I refined distribution strategies and optimized retail execution to boost efficiency. I elevated Retail Marketing by Design (RMD) to highlight its strategic role and developed a specialized team focused on retail innovation. I led the creation of shopper-focused strategies and managed retailer partnerships to strengthen our brand presence. I demonstrated the value of retail environments in driving sales growth and established a unified global brand identity for BB.My major contributions to this job role are:• Trained and developed team managing $9MM in annual permanent display spend, while driving creation of clear, shopper-based brand strategy.• Advocated for Retail Marketing via Design (RMD) model, setting it apart from category management and conventional shopper marketing practices.• Devised and employed SOPs to augment corporate investments with top-tier partners in design, fabrication, installation, and retail maintenance.• Directed category reinvention initiatives across multiple retailers, achieving over 30% growth and extending brand's reach to 17K retail locations in the U.S.• Formulated shopper-centric category management strategy for Burt’s Bees to enhance engagements with leading retailers such as Target, Walmart, and Sephora.• Halved execution times, resulting in annual savings exceeding $1M by optimizing third-party partner resources for inventory, production, warehousing, and shipping.• Transformed Burt's Bees' retail identity to attain global consistency and reinforce brand's core values.• Drove project to save Clorox $2M annually by reducing fabrication and design expenses for retail displays/materials.

Create, deploy and manage retail standard of identity for Burt's Bees. Drive global consistency in retail look and apply shopper based applications to drive sales and delight shoppers. Responsible for all materials that impact the retail environment globally.

International and domestic consulting services provided to retailers and manufacturers.

Developed Shopper-Centric customer specific marketing programs that capitalize upon the emotional aspects of “Ice Cream Moments” and the strength of associative recognition.Created scaleable in store retail marketing platform via “Ice Cream Canopy” that departmentalizes the frozen food sections and brings awareness and navigation to Ice Cream.Managed, developed and hired Customer Development Managers (CDM’s). Created a retailer profitability modeling tool that provides Account Executives with a method to estimate retailer true profitability via use of syndicated data.

Responsibilities include:Development of retail strategy for Oral B/ Braun shopper based designManagement of Permanent Display program related to fastest growing Gillette segmentsManagement of annual budgetManagement and creative oversight of CEO sponsored Retail Innovation Lab for Oral B/BraunSr. Level collaborative engagements with top retail clientsManagement and training of support personnel

Led organization drive to retail excellence for Oral B and Braun. Crafted improved merchandising tools, managed vendor relations and sourcing and managed organization budget and personnel.

Responsible for the development of innovative, shopper-centric retail solutions for all classes of trade. Developed and updated Retail Learning Center with state of the art retail solutions.

Managed Northeast Grocery regional business for Purina. Managed 2 sales offices and drove strategic alignment around business development.

Carried a bag in Florida.

Bs

Hs Diploma