Spencer Blaker

Spencer Blaker Email and Phone Number

Retail Strategy Advisor @ Spectas
Chapel Hill, NC, US
Spencer Blaker's Location
Raleigh-Durham-Chapel Hill Area, United States
Spencer Blaker's Contact Details
About Spencer Blaker

A growth-oriented and dynamic professional with over 25 years of experience in FMCG merchandising, strategic sales leadership, and demand planning. I excel in developing lead-generation strategies, establishing international partnerships, and securing competitive market positions. My expertise spans pioneering innovative marketing tools, expanding import options, and driving client acquisition through diversified material sourcing.I have a proven track record of leading annual customer planning processes, managing revenue forecasts, and optimizing trade and pricing policies to ensure profitability and growth. Skilled at aligning high-performing teams with strategic initiatives, I focus on delivering operational excellence while maintaining a competitive edge in the market.Some of my areas of expertise are:· Sales Operations Optimization· Retail Strategy & Category Management· Shopper-Based Design & Merchandising· Global Sourcing Models· Strategic Sales Initiatives· Operational Budget Management· Performance Metrics & Reporting· Strategic Partnership Development· Cross-Functional Team ManagementWith a deep commitment to driving business growth and continuous operational improvements, I bring the experience and vision needed to lead strategic sales initiatives and achieve sustainable success in global markets.

Spencer Blaker's Current Company Details
Spectas

Spectas

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Retail Strategy Advisor
Chapel Hill, NC, US
Website:
ryanscottdisplays.com
Employees:
19
Spencer Blaker Work Experience Details
  • Spectas
    Retail Strategy Advisor
    Spectas
    Chapel Hill, Nc, Us
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  • Ryan Scott Displays
    Vp Of Global Sales And Strategy
    Ryan Scott Displays Jan 2016 - Present
    Greensboro/Winston-Salem, North Carolina Area
    DESCRIPTIONIn my current position, I spearhead the development and execution of a focused lead generation strategy, targeting specialty brands and retailers within the outdoor activities market. I craft and implement a robust marketing plan, incorporating a suite of tailored tools and initiatives to drive new client acquisition. Additionally, I forged a strategic manufacturing partnership in Asia for Ryan Scott Displays, significantly enhancing our global supply chain capabilities. This innovative client acquisition methodology has garnered positive feedback, resulting in the successful onboarding of high-profile clients.Check my key accomplishments below:• Enabled cost reductions of up to 50% from standard U.S. manufacturing prices by increasing import offerings from metal to wider range of materials.• Implemented annual planning process and strategic target list to drive RSI toward structured path, ensuring consistent execution against defined objectives.• Created and integrated global sourcing strategy to maintain price competitiveness, contributing to 30% increase in annual sales and expanding into new Classes of Trade.• Signed over 60 new clients, including Honda, HEB, Jockey, The Honest Company, Carhartt, and Ariat Footwear.• Acquired key brands such as YETI, Birkenstock, Nestle Purina, and HUK Performance Fishing within first 12 months.• Established inclusive strategic plan for RSI's go-to-market approach, replacing previous opportunistic business model.
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  • The Clorox Company
    Global Director Of Retail Marketing-Burt'S Bees
    The Clorox Company Apr 2008 - Nov 2015
    Durham, North Carolina, United States
    Throughout my tenure, I initiated the RFQ process to enhance resource allocation and improve collaboration. I refined distribution strategies and optimized retail execution to boost efficiency. I elevated Retail Marketing by Design (RMD) to highlight its strategic role and developed a specialized team focused on retail innovation. I led the creation of shopper-focused strategies and managed retailer partnerships to strengthen our brand presence. I demonstrated the value of retail environments in driving sales growth and established a unified global brand identity for BB.My major contributions to this job role are:• Trained and developed team managing $9MM in annual permanent display spend, while driving creation of clear, shopper-based brand strategy.• Advocated for Retail Marketing via Design (RMD) model, setting it apart from category management and conventional shopper marketing practices.• Devised and employed SOPs to augment corporate investments with top-tier partners in design, fabrication, installation, and retail maintenance.• Directed category reinvention initiatives across multiple retailers, achieving over 30% growth and extending brand's reach to 17K retail locations in the U.S.• Formulated shopper-centric category management strategy for Burt’s Bees to enhance engagements with leading retailers such as Target, Walmart, and Sephora.• Halved execution times, resulting in annual savings exceeding $1M by optimizing third-party partner resources for inventory, production, warehousing, and shipping.• Transformed Burt's Bees' retail identity to attain global consistency and reinforce brand's core values.• Drove project to save Clorox $2M annually by reducing fabrication and design expenses for retail displays/materials.
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  • Burt'S Bees
    Global Director Of Retail Marketing
    Burt'S Bees Apr 2009 - Oct 2015
    Create, deploy and manage retail standard of identity for Burt's Bees. Drive global consistency in retail look and apply shopper based applications to drive sales and delight shoppers. Responsible for all materials that impact the retail environment globally.
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  • Willard Bishop Consulting
    Consultant
    Willard Bishop Consulting Jan 2007 - Apr 2009
    International and domestic consulting services provided to retailers and manufacturers.
  • Dreyer'S Grand Ice Cream, Inc
    Customer Marketing Manager
    Dreyer'S Grand Ice Cream, Inc May 2006 - Jan 2007
    Developed Shopper-Centric customer specific marketing programs that capitalize upon the emotional aspects of “Ice Cream Moments” and the strength of associative recognition.Created scaleable in store retail marketing platform via “Ice Cream Canopy” that departmentalizes the frozen food sections and brings awareness and navigation to Ice Cream.Managed, developed and hired Customer Development Managers (CDM’s). Created a retailer profitability modeling tool that provides Account Executives with a method to estimate retailer true profitability via use of syndicated data.
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  • Procter & Gamble
    Team Leader
    Procter & Gamble Oct 2005 - Apr 2006
    Responsibilities include:Development of retail strategy for Oral B/ Braun shopper based designManagement of Permanent Display program related to fastest growing Gillette segmentsManagement of annual budgetManagement and creative oversight of CEO sponsored Retail Innovation Lab for Oral B/BraunSr. Level collaborative engagements with top retail clientsManagement and training of support personnel
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  • The Gillette Company
    Team Leader
    The Gillette Company Mar 2004 - Oct 2005
    Led organization drive to retail excellence for Oral B and Braun. Crafted improved merchandising tools, managed vendor relations and sourcing and managed organization budget and personnel.
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  • Nestle Purina Petcare
    Manager Of Retail Innovation/Learning Center
    Nestle Purina Petcare Jan 2002 - Mar 2004
    Responsible for the development of innovative, shopper-centric retail solutions for all classes of trade. Developed and updated Retail Learning Center with state of the art retail solutions.
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  • Purina Petcare
    Team Leader/Business Development Manager
    Purina Petcare Nov 1996 - Dec 2001
    Managed Northeast Grocery regional business for Purina. Managed 2 sales offices and drove strategic alignment around business development.
  • Nabisco
    Retail Marketing Representative
    Nabisco Jan 1991 - Oct 1996
    Carried a bag in Florida.
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Spencer Blaker Skills

Strategy Customer Insight Product Marketing Consumer Products Marketing Strategy Market Research Management Retail Cross Functional Team Leadership Competitive Analysis Sales Management Shopper Marketing Crm Leadership Strategic Planning Marketing Fmcg Sales Operations Brand Development Product Development New Business Development Sales Brand Management Marketing Management Merchandising Team Leadership Categorization Business Development Forecasting Market Planning Trade Marketing P&l Management Account Management Selling Sourcing Business Strategy Budgets Training Market Analysis Segmentation Recruiting Category Management Category Development Marketing Research Key Account Development Product Management Sales Process Consumer Insights Budget Management Strategy Development

Spencer Blaker Education Details

Frequently Asked Questions about Spencer Blaker

What company does Spencer Blaker work for?

Spencer Blaker works for Spectas

What is Spencer Blaker's role at the current company?

Spencer Blaker's current role is Retail Strategy Advisor.

What is Spencer Blaker's email address?

Spencer Blaker's email address is sb****@****ter.net

What is Spencer Blaker's direct phone number?

Spencer Blaker's direct phone number is +191935*****

What schools did Spencer Blaker attend?

Spencer Blaker attended Florida Institute Of Technology, Acton Boxboro Regional High.

What are some of Spencer Blaker's interests?

Spencer Blaker has interest in Children, Economic Empowerment, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Health.

What skills is Spencer Blaker known for?

Spencer Blaker has skills like Strategy, Customer Insight, Product Marketing, Consumer Products, Marketing Strategy, Market Research, Management, Retail, Cross Functional Team Leadership, Competitive Analysis, Sales Management, Shopper Marketing.

Who are Spencer Blaker's colleagues?

Spencer Blaker's colleagues are Ryan Brevda, Scott Brevda, Shelby Duncan, Shane Kohns, Pmp, Kelley Haselsberger, Mandy Vaughn, Jerome Cook.

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