Spencer Bridges Email and Phone Number

• Member of the Athletic Directors’ Executive Team, and reporting directly to the Athletic Director• Overseen and managed all aspects of revenue generation, ticket operations, sponsorships, event management, capital projects, licensing, advertising, fan experience, digital media/creative, concessions, merchandise, and marketing/web• Oversaw evolution of core external operating systems to include ticketing platform, CRM, development platform, sales platform, marketing automation, and athletics website. With primary goals of improving sale cycle efficiency, data analyst automation, lead generation, and improved decision making • Responsible for adding revenue generating opportunities outside of App State Athletics that generates non-traditional annual revenue (concerts, neutral site athletic events, premium seating area, donor campaigns)• Led negotiations of numerous multi-year partnerships, including NIKE, Learfield, Paciolan, Blue Cross Blue Shield, Pepsi/Gatorade, Live Nation Inc., IMGL Ticketing Solutions, Affinity Licensing Partners, and Dyehard Fan Supply • Sports administrator for men’s and women’s golf programs• Manage App State Sports Properties relationship. Lead market evaluation of existing partners, while creating new sponsorship opportunities. Corporate Revenue (non-naming) has grown from $1.2M in 2016 to $2.25M in 2022 • Serve as Trademark Licensing Director and Brand Manager resulting in 164% annual increase in royalties

• Led the development and execution of all B2B and B2C efforts, including marketing strategy, corporate relations, acquisition of well suited partners, obtaining new retail channels, and improving workflow.

• Account manager for 203 business-to-business clients ensuring efficient and quality customer service during development of relationship

• Developed, planned, and implemented department’s event and marketing strategies, sales campaigns, and sponsorship activation plans for football, men’s basketball, baseball, women’s basketball and women’s soccer using: creative/promotional materials, print media, event activation, outdoor media, and social media development.• Responsible for promotion of the University of Kentucky (UK) brands through assisting in management of 600+ licensed vendors who have contractual relationships to create and produce products bearing UK wordmarks, trademarks, logos, and/or symbols associated with the university. Support management of UK trademark registrations. Monitor and protect the UK brand against trademark infringements. •Created and launched season ticket campaigns that increased brand visibility by targeting consumers and executing the message in optimal communication channels for the University of Kentucky brand