Spencer Smith

Spencer Smith Email and Phone Number

Growth & CX Strategy | SVP @ Bold Orange | 40 Under 40 @ Bold Orange
Spencer Smith's Location
Minneapolis, Minnesota, United States, United States
About Spencer Smith

I am a passionate business professional driven by curiosity and an entrepreneurial spirit. I have a track record of aligning cross-functional teams to deliver real results.

Spencer Smith's Current Company Details
Bold Orange

Bold Orange

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Growth & CX Strategy | SVP @ Bold Orange | 40 Under 40
Spencer Smith Work Experience Details
  • Bold Orange
    Senior Vice President, Strategic Growth
    Bold Orange Jul 2024 - Present
    Minneapolis, Minnesota, Us
  • Bold Orange
    Vice President, Strategic Growth
    Bold Orange May 2022 - Jul 2024
    Minneapolis, Minnesota, Us
  • Bold Orange
    Senior Director, Strategy And Marketing
    Bold Orange Dec 2019 - May 2022
    Minneapolis, Minnesota, Us
  • Bold Orange
    Director, Strategy And Marketing
    Bold Orange Dec 2017 - Dec 2019
    Minneapolis, Minnesota, Us
  • Optum
    Brand Manager
    Optum Dec 2016 - Nov 2017
    Eden Prairie , Mn, Us
    - Led the brand launch of Optum Ventures, the corporate venture capital arm of Optum- Provided Optum brand counsel during the transition of new company acquisitions- Managed and supported key projects for the advancement, management and protection of the overall Optum brand- Supported the portfolio marketing team with brand strategy, product naming and value proposition development- Consulted with portfolio and product teams on putting brand concepts and guidelines into practice for B2B, B2B2C and B2C products- Managed, protected and advanced the OptumRx and OptumCare sub-brands
  • Icf Olson
    Director, Marketing Strategy
    Icf Olson Jun 2012 - Dec 2016
    Richmond, Virginia, Us
    STRATEGY (Director of Strategy)- Partnered with Olson's account services teams on major projects and initiatives- Created strategies to identify and implement new digital marketing technologies- Identified new features and functionality for the Tally loyalty and CRM platform roadmap- Developed a new offering within ICF Olson (market assessment, naming, positioning, capabilities)- Supported business development teams on key pitches and go-­to-­market strategy development- Acted as a liaison between the Olson technology team and external vendor/partnersACCOUNT SERVICES (Account Manager, Sr. Account Manager)- Managed national advertising agency-of-record relationship- Led loyalty and CRM program development and implementation- Developed impactful Energy Efficiency marketing campaigns for major electricity utility companies- Managed cross-functional teams including: technology, analytics, creative, project mgmt and finance- P&L leadership and oversightBUSINESS DEVELOPMENT- Developed new business strategies for loyalty/CRM opportunities- Presented integrated marketing strategies to C-level executives- Partnered with agency leadership to onboard new clientsSupported clients including:- Luxottica Retail (Lens Crafters, Target Optical, Sears Optical, Sunglass Hut, Pearle Vision)- Darden Restaurants (Olive Garden, The Capital Grille, Seasons 52, Yard House)- P.F. Chang's and Pei Wei Restaurants- Soma- Bauer Hockey- CraftWorks Restaurants and Breweries- Old Dominion Electric Cooperative- Great River Energy- SoCalGas
  • Rabble+Rouser
    Account Executive
    Rabble+Rouser Apr 2011 - May 2012
    Interactive Account Management (Web, Mobile, Social, Email)Supported clients including: - Blue Moon- Atkins- National MS Society- Farm Credit- LiveWell Colorado- FCC Services- The Denver Foundation- Electric Ride Colorado
  • Brainspark Media (Brainspark, Inc.)
    Account Executive, Project Coordinator
    Brainspark Media (Brainspark, Inc.) Feb 2010 - Apr 2011
    Denver, Colorado, Us
    Business DevelopmentAgency MarketingWeb Development SupportCreative SupportSupported clients including : Arapahoe Basin Ski Area, Hyde Park Jewelers, 21c Hotel, GeoEye

Spencer Smith Skills

Account Management Marketing Integrated Marketing Marketing Strategy Advertising Digital Marketing Project Management Business Development Crm Email Marketing Strategy Analytics New Business Development Social Media Marketing Direct Marketing Mobile Devices Business Strategy Social Media Marketing Communications

Spencer Smith Education Details

  • University Of Denver
    University Of Denver
    Management
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Master Of Business Administration - Mba

Frequently Asked Questions about Spencer Smith

What company does Spencer Smith work for?

Spencer Smith works for Bold Orange

What is Spencer Smith's role at the current company?

Spencer Smith's current role is Growth & CX Strategy | SVP @ Bold Orange | 40 Under 40.

What is Spencer Smith's email address?

Spencer Smith's email address is spencer.smith@du.edu

What is Spencer Smith's direct phone number?

Spencer Smith's direct phone number is +165123*****

What schools did Spencer Smith attend?

Spencer Smith attended University Of Denver, University Of Illinois Urbana-Champaign.

What are some of Spencer Smith's interests?

Spencer Smith has interest in Innovation, Design, Skiing, Outdoors, Snowboarding, Technology, Marketing, Environment, Finance, Biking.

What skills is Spencer Smith known for?

Spencer Smith has skills like Account Management, Marketing, Integrated Marketing, Marketing Strategy, Advertising, Digital Marketing, Project Management, Business Development, Crm, Email Marketing, Strategy, Analytics.

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