Spencer Chiang Email & Phone Number

Marketing Communication Manager with both upstream and downstream marketing experience in protein reagents, mass spectrometry, and medical device development. Background knowledge in electrical engineering, biomedical engineering, and biochemistry. Capable in performing market research, business development, product management as well as go-to-market strategizing and product promotion channels. Experience with graphic design software for designing customer-facing materials. Goal-oriented with excellent problem-solving abilities. Hardworking and dedicated to developing innovative solutions to improve healthcare.

• 

  Marketing Communication Manager

  Acrobiosystems

  Jul 2022 - Present - Beijing, China

  Responsible for creating and adjusting the marketing interpretation of ACROBiosystems' products and aligning them with customer application and needs. Pioneer new 'scientific content' within ACROBiosystems such as application notes to help provide helpful content that customers can reference and develop their own applications around. Work with the business development team to drive co-marketing and other collaborative interests to generate scientific content for our customers. This includes coordinating across multiple departments such as the global sales team, product development, product managers, technical sales support, and quality teams. Key responsibilities include: - Identify product selling points and highlight differentiated competitive advantages, contributing to product promotion planning.- Elevate content marketing quality of the company's products and services.- Coordinate and communicate with sales teams to support their product content needs. - Monitor the progress of the company's product promotions.- Generate insights, track industry developments, and develop new product marketing strategies based on current industry trends.