• Introduced, implemented, and managed HubSpot email marketing campaign; creating and cleaning prospect list, writing message copy, and following up with prospects contributing to $2M department sales and $50k personal sales for FPA’s major event • Conducted a competitive analysis for FPA’s Journal of Financial Planning publication, identifying and researching competitors, developed tactics to strengthen publication ad offerings; identified three new ad products and $60k in potential new revenue • Launched new pay-per-lead product through partnership with Lead Marvels; performed market research and staff time needed for implementation; managed contracting and onboarding of program with the potential to gain $250k in new revenue

• Continuously researching and identifying new sponsor prospects within the legal operations industry, strengthening corporate relations to gain long-term contracts, gaining $3.1M+ or 126% of projected FY21 non-dues goal.• Lead the Business Development department as temporary Director for 4-months in FY21 during current Director's paternity leave, gaining 7 new corporate sponsors and $975k or 122% of projected revenue goal for ACC's major meeting.• Implemented new prospect management strategies that include detailed documentation of sales cycle activities, customized proposal and prospectus templates.

Pioneered the implementation of the new product development process for the association’s non-dues revenue programs and worked collaboratively with team to develop an annual corporate relations framework to renew existing partners, secure new partners and deliver corporate partner benefits through strategic execution. • Developed and executed strategic sales and marketing plans for prospective sponsors and corporate affiliates bringing in 66% of revenue goal within 6 months• Directed the launch the association's career center by developing a business case which outlined: current state and competitive advantage, vendor comparison, potential risks, forecasted investment and ROI, and a detailed launch plan with marketing tactics• Recommended strategies for improvement of ongoing corporate affinity programs and potential new programs based on research, needs assessments and competitor analyses

Developed a new editorial and digital marketing strategy to engage various audiences within the life sciences industry and increase member usage of the BIO Business Solutions cost savings programs. • Increased email click-through rate from 2.3% to 3.5% in a 6-month span • Drafted and delivered LinkedIn sponsored InMail messages that garnered 11,700 impressions, an open rate of 52.1% and a click-through rate of 1.6% • Developed and implemented a Google Remarketing Ad campaign that delivered 12 direct leads in a 3-month span

• Develop, oversee, and coordinate implementation of annual marketing and promotional plans for the ASAE-Endorsed Business Solutions (ASAE-EBS) program:o Developed opt-in function for sales and educational webinars, adding an average of 50 new leads per webinar o Informing members of select products and services provided by ASAE-Endorsed Business Solutions Program Providers including: Aon Association Insurance; APPI Energy; AXIS PRO; Boxwood Career Solutions; Chase; HighRoad Solution; Principal Financial Group; Savills Studley; Xeroxo Manage EBS Program Provider and ABSI participation in various sponsorship opportunities o Work with ABSI Director to develop and deliver ‘Associations Matter : How to Sale to Associations’ webinar to program provider’s sales teams o Manage ASAE-EBS’ exhibition at ASAE’s Annual Meeting & Exposition; developing traffic drivers to ASAE-EBS Program Provider’s Island that increased leads on annual basis

• Develop, oversee, and coordinate implementation of annual marketing and promotional plans for ASAE’s Association CareerHQ and ASAE-Endorsed Business Solutions (ASAE-EBS) program:o Developed opt-in function for sales and educational webinars, adding an average of 50 new leads per webinar o Informing members of select products and services through print and digital advertising campaigns, webinars, website placements, email marketing, and conference marketing o Manage ASAE-EBS brand, ensuring that promotion of EBS Program Provider’s business solutions reflect the organization’s goals of providing unique solutions for associations and nonprofits to solve, save and succeed o Serve as primary marketing liaison to ASAE-Endorsed Business Solutions Program Providers including: Aon Association Insurance; APPI Energy; AXIS PRO; Boxwood Career Solutions; Chase; HighRoad Solution; Principal Financial Group; Savills Studley; Xerox

• Provided SEO, social media monitoring, email marketing and public relations consultation to small business owners:o Performed online demonstrations of Vocus Marketing Suite to potential clients, highlighting features that would assist in alleviating client’s specific pain points o Developed drip campaigns, best practice and outreach strategies for potential clients in order to gain new business and partnerships o Utilized Salesforce in order to qualify leads and review conversion rates, in addition to documenting client communication

• Manager of Southeast territory spanning 7 states for this Advertising Specialty Institution (ASI) Distributor of promotional products• Increased qualified pipeline opportunities by 193% in 11 months; grew revenue within won opportunities by 150% in 11 months • Walk prospects and clients through the entire sales process: responding to a warm lead, an introductory call, a detailed discovery meeting, product demonstration, proposal delivery and contract signing.• Utilize CRM software Salesforce to monitor budgets, sales opportunities, and contact information within assigned accounts• Maintain and expand UWS’s relationship with individual clients through regular contact, creative sourcing ideas and representation of UWS at tradeshows and conferences • Provide clients with product information and branding solutions • Work with Merchandising and Customer Service Departments to ensure product availability and timely delivery• Developed UWS Online Outreach Plan and annual remote conference

• Conducted media outreach efforts for client announcements and proactive pitches resulting in more than 5 placements in print, broadcast and online media outlets• Monitored media trends, a targeted media list, and relative opportunities• Assisted in social media outreach efforts through Twitter, Facebook and WordPress blogging • Created and edited attention-grasping web copy for online newsletter and Artez fundraising system• Developed an annual report on UWGT’s events and their impact on raising public awareness of health and human service programs• Planned, managed and executed various UWGT annual events • Assisted in development of innovative growth tactics, advertising campaigns and brand management

• Created detailed campaign and public outreach plans for various political clientele• Created voter abstracts predicting future turnout in order to develop targeted campaign messaging• Created campaign messaging and copy for various direct mail pieces • Trained campaign volunteers on media and public relations tactics, and direct mail delivery • Planned and executed client fundraiser events and speaking engagements • Developed press releases for various media outlets• Utilized various media channels to engage audience and initiate conversation