Held Studio rapidly understands, tackles, and solves structural problems in brand strategy, business, and product/service design. Held is known—this is the meaning behind our name.We collaborate with creative thinkers and design practitioners.We focus on generative research, brand and content strategy, and design-thinking practices. Our outcomes are always human-centered and primarily content-led.Our purpose: Useful, accessible, beautiful, and balanced outcomes that draw people back to each moment, each other, and the living world.

I built and led content strategy, brand identity, and human-centered messaging for Ankrom Moisan Architects, a design firm based in Portland, San Francisco and Seattle.

Leading content strategy as a core design capability
 and managing 5 full-time writers, my work comprised content and campaign strategy, content design, brand identity, and management.

Branding, campaign strategy, information architecture, content strategy, UX copywriting, editorial and project management, user and field research, PR, and long-form essay writing for many and varied clients, including...Cambia, Regence Blue Cross Blue Shield, Nike, CLEAResult, NWEA, Maxwell PR, CMD, FULL Creative, LexReception, Conservation Services Group, 52LTD, Knowledge Universe, PlayWrite, Open Places, ALS Global, Papa Murphy’s International, Kirkus Reviews, Fresh Company, Boutique Design and Cabin Life.

Website, UX and documentary script writing, information architecture, and campaign-level content writing.

Copywriting, brand identity, campaign and brand strategy.