Established review procedures for vendors to determine each’s ability to deliver unified, unbiased, data-driven intelligence to clients during planning and activation. Determined vendor ability to leverage client data with their user data to better understand customers’ journey, creating personalized and meaningful contact to optimize marketing efforts generating more conversions.

• Updated South Carolina Tourism’s customer purchase path insights in order to streamline mix modeling resulting in improved DiscoverSouthCarolina site traffic by 18% in target markets

As employee #4, I continuously analyzed and adjusted the Development team’s evolution of the proprietary algorithmic modeling from descriptive/diagnostic analytics through predictive/prescriptive analytics during product development and rollout of Multi-Touch Sales Attribution (MTSA), Omni ID Graph™ and TV Analytics (TVA) SaaS tools. Bespoke research results enabled my team to repurpose 30%+ of clients’ marketing spend into strategies that grew F&I profit per vehicle retailed on a YoY basis• MTSA utilized user-level attribution to unlock consumers’ cross-device path to purchase allowing clients to sort and rank influence points of each channel’s contribution and which combination of the marketing mix contributed to sales at manufacturer model level• Implemented TVA to focus on audience-based buying techniques to understand which combination of streaming and linear platforms delivered increased SQL via proprietary graph model to convert customers by manufacturer model level

• Developed marketing strategies & media processes to integrate department into Brand based agency workflow yielding an increase of 20% in billings • Negotiated & procured customized media management software while arranging transition to more efficient, robust & attributable digital research platforms, saving agency 25% in department CAPEX • Developed brand & media standards for Ingersoll-Rand in USA, China & Europe as the global market leader in power tools • Established branding and customer acquisition approaches for North State as the nation’s leading regional MVPD/IS provider, leading to 22% subscriber growth YoY • Established brand standards and strategies for the launch of HondaJet as the premiere small business alternative in private travel. Brand adherence led to annually increasing Q Scores with HondJet becoming the most delivered aircraft in its class for 5 years straight per GAMA

• Transitioned automotive dealership clients from traditional intensive approach to omni-channel campaigns reaching consumers with customized content as they progressed through their purchase funnel. Improvements new business approach lead to expanding department and agency resources resulting in increase of 30% of agency revenue ($4.5MM)

• Expanded department and implemented integrated campaigns for agency clients and developed training procedures for department and team members• Consolidated & centralized all media planning ($75MM) for largest automotive retailer in the US (AutoNation, Inc.). Initiated integrated approaches to all campaigns to effectively reach in-market consumers yielding +22% in total new car sales Jan 11 v 12 (+26% domestic for same period) and +8% in February same store sales (+13% Ford SSS)• Guided media evolution for retail auto clients from primarily traditional approach to comprehensive, omni-channel campaigns addressing modern consumer behaviors resulting in 20%+ increase in MQL • Created programs for the Museum of Art, Ft. Lauderdale, in order to build local and tourism awareness/support for travelling exhibits improving ARPU by 12% YoY

• Directed all planning for South Carolina Tourism developing cooperative platforms delivering record cooperative sales with the South Carolina tourism partners. Delivered double-digit increases in accommodation tax collections per annum YOY (2012 v. 2011 & 2011 v. 2010)• Devised Hilton Head Island campaigns and led execution generating Accommodations & Hospitality tax collection increases of 10+% per annum YOY (2012 v. 2011 & 2011 v. 2010)• Implemented brand standards & sales support efforts for Frederica as a private, intimate Georgia low-country coastal residential community that respects and preserves the beauty of the natural environment while providing an opportunity to enjoy an unparalleled experience for Huizenga Holdings, Inc.• Concentrated Ingle’s Supermarkets (203 locations/6 states) $3MM+ spend on co-op partners leading to growth in sales and net income. (5.8% in Q4 2011 sales/33.1% net income)

• Generated State of Ohio Tourism programs yielding double-digit tax ROI per annum (FY08-11) producing $1.625B in new visitor spending• Directed Safelite AutoGlass campaigns in 297% growth in Repair business/200% growth in site traffic• Designed & executed strategies for 17 Wendy’s co-ops and refined use of SSS data improving ROI analytics & planning strategies• Led all planning and development strategies for The Columbus Zoo & Zoombezi Bay increasing annual season ticket sales and ARPU by 15%+ per annum.